About this Episode:
In this episode, Joseph explains how many marketers in the modern day aren’t making use of the data and marketing analytics that come from their marketing campaigns.
SEO reporting plays a critical role in developing a strong digital marketing strategy. Collecting the right data and knowing how to sort and understand the information can let marketers know what efforts bring customers and what areas need improvements to provide a quality ROI for the company. This is when SEO reports become a critical part of your SEO strategy.
Connect with our host Joseph Franklyn McElroy:
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SHOW NOTES
SEGMENT 1
Joseph explains what Wise Content is, as well as different examples of how he had used wise content in his professional life. He then introduces the topic for today’s episode, reporting on search engine optimization (SEO) success. He explains how many marketers in the modern-day aren’t making use of the data and marketing analytics that come from their marketing campaigns. That this data is incredibly important and can help someone better understand what parts of their marketing campaign are working and what is not. Joseph goes in-depth on why it is necessary for a digital marketing team to make use of marketing analytics and SEO data to make one’s digital marketing as efficient and effective as possible, bringing up examples from clients he has worked with. Joseph brings up the different benefits of making use of marketing data and analytics, specifically the detailed information that allows someone to know exactly who their audience is and what that audience is looking for.
SEGMENT 2
Joseph discusses how recently he has been making changes to posts online for his company, and through the software Brightedge he is able to see page visits, rankings, and interactions online. And, through this software he will be able to see if any of the changes he made to the site or posts on the site had an impact on the amount of visits or interactions people have had with the site. Joseph advises people who run smaller websites to request Google to reindex your site after you did something big to your site, as your page can rise up in the ranking in the search results. Joseph also discusses how for many sites when you are creating them forget to allow for Google to reindex them, which in turn causes their site to not have a large reach, and advises one to make sure they allow Google to reindex them when they are launching a new website.
SEGMENT 3
Joseph discusses the stigma against SEO in the corporate world, and how digital marketing typically has to constantly fight to prove that SEO analytics is an essential aspect of digital marketing. He explains that because of this stigma it’s even more important to have data to back up the importance of SEO and creating content for SEO purposes, which is why software like Brightedge is so important to make use of during a digital marketing campaign. Joseph discusses reporting in terms of digital marketing, and how many companies in the modern-day want monthly reports on how the SEO is either helping or hurting them. Joseph focuses on telling a story through the data report, and how certain decisions and changes to the digital marketing impacted every aspect of the campaign, including page ranking, keyword ranking, etc., as well as any goals met and missed. When creating these content reports, if you create it like a story it explains how through SEO one can find out their audience, what their audience wants, who their competitors are, and what those competitors are doing.
SEGMENT 4
Joseph goes in-depth about websites that link to your site, as well as the sites that you link to on your site. He explains that while it is important to have high-ranking sites link to your site to raise the rank of your own site, it is just as important to figure out what the balance is between all the different types of sites that link to your site. Finding this balance is important so that you can compare what kinds of sites link to you and the kinds of sites link to your competitors, so you can make the changes necessary to successfully compete against your competitors. Joseph continues to discuss technical SEO, and how small errors on your site, such as duplicate data, meta tags, or no schema could be detrimental to the outreach of your site. He goes in-depth on how to make sure the technical aspects of your SEO are as effective and efficient as possible for your website.
TRANSCRIPT
00:00:30.570 –> 00:00:41.700 Joseph McElroy: Hello thanks for joining us on this week’s episode of wise content creates well, you heard that content is king will wise content rules, the world.
00:00:42.570 –> 00:00:55.950 Joseph McElroy: wise content is content that incorporates search science behavioral science artificial intelligence big data and automated processes to make content that converts better and gets more attention.
00:00:57.360 –> 00:01:08.490 Joseph McElroy: I am Joseph Franklin McElroy and I am a marketing technology expert who has built a multimillion-dollar company I’m also an award-winning content producer.
00:01:09.210 –> 00:01:12.900 Joseph McElroy: I have had one piece of content, bring me a seven-figure client.
00:01:13.200 –> 00:01:21.900 Joseph McElroy: I have had one piece of content go viral and get me known as an artist with works and museums, I haven’t written a piece of content get featured.
00:01:22.170 –> 00:01:31.560 Joseph McElroy: As poetry on the jumbotron in Times Square and I’ve had one tweak get 50,000 signups for startup within one hour.
00:01:32.400 –> 00:01:44.220 Joseph McElroy: I am built my career on those moments of lies content now I am a hum home run hitter type of guy but I know that singles when the season.
00:01:44.850 –> 00:01:52.050 Joseph McElroy: So I have taken my knowledge and have found skilled professionals to form a company called Galileo tech media.
00:01:52.650 –> 00:02:02.010 Joseph McElroy: We focus on travel and destination companies multiple location companies B to B and E-commerce our top services are wise content.
00:02:02.430 –> 00:02:22.260 Joseph McElroy: Smart SEO website monetization and digital PR which includes pub podcasting you can read more about us Galileo tech media COM and sign up for our informative newsletter that let you know more about our upcoming episodes and webinars.
00:02:23.760 –> 00:02:30.060 Joseph McElroy: our agenda today is about reporting for search engine optimization success.
00:02:30.660 –> 00:02:48.990 Joseph McElroy: And, also known as SEO SEO is a game of getting content to appear high and the results of search engines like Google for relevant words, known as keywords that have the possibility of getting sales and or tension for companies, services and products so let’s dive in.
00:02:50.040 –> 00:02:56.280 Joseph McElroy: So as a report reporting as part of the general concept of marketing analytics.
00:02:57.480 –> 00:03:05.370 Joseph McElroy: And you know marketers are very quick to espouse the importance of what they do, but it’s actually very hard to back up their claims.
00:03:06.990 –> 00:03:17.820 Joseph McElroy: That you know I think there was a recent report last couple years from Forbes at 10 only 22% of marketers have data-driven initiatives.
00:03:18.210 –> 00:03:33.480 Joseph McElroy: That that that actually are achieving any kind of significant results and 74% of marketers can’t report measure or report on how effective their efforts are on impacting the business.
00:03:35.070 –> 00:03:39.810 Joseph McElroy: We don’t know whether that’s from lack of resources or lack of knowledge or whatever, but it’s still.
00:03:40.530 –> 00:03:47.400 Joseph McElroy: Huge statistics, if you can’t really prove that you’re improving how do you actually know what you need to do to improve.
00:03:48.210 –> 00:03:59.880 Joseph McElroy: One of the things we’ve worked on in seos is really trying to make it again make it a game of measuring and then improving upon the results, so you have to have great statistics.
00:04:01.140 –> 00:04:12.660 Joseph McElroy: So marketing analytics are measurements of marketing efforts and successes and it depends upon collecting data related to the actions and the journeys of European buyers your customers.
00:04:13.170 –> 00:04:34.050 Joseph McElroy: And this can this can include things like website traffic or Facebook lives, and you know, and you know, the ability to collect and aggregate and collect this data allows you to get insights into what’s working and what can be in return, and what is the return on your investment.
00:04:36.240 –> 00:04:40.470 Joseph McElroy: So for marketing analytics to be useful, they need to be watched and measured.
00:04:41.820 –> 00:04:42.480 Joseph McElroy: and
00:04:44.910 –> 00:04:54.810 Joseph McElroy: it’s important to know that marketing analytics for a single time frame can be useful, but they sort of lose relevance when you don’t view them over a long period of time it’s like yeah.
00:04:55.290 –> 00:05:06.930 Joseph McElroy: you’ll get a lot of marketing consultants come tunes you know seo people, especially come and say look We grew 10% last quarter, but if you don’t know that.
00:05:07.470 –> 00:05:15.090 Joseph McElroy: You lost 20% in the last year and that the quarter, the same month last year was actually 20% higher.
00:05:15.300 –> 00:05:25.140 Joseph McElroy: You might think you’d been successful so you have to do it within a time period and compare it against things so you got to have complete, you have to have quarterly reviews, you have to have yearly reviews.
00:05:26.580 –> 00:05:34.410 Joseph McElroy: You know, and you have to know if there’s certain anomalies that happened during periods like we had a client.
00:05:35.820 –> 00:05:44.580 Joseph McElroy: That had a dip and that had a you know that had showed growth over a period of time, but when we actually looked at it, we saw.
00:05:44.880 –> 00:05:52.200 Joseph McElroy: That they’d had a dip in traffic for most of the paper they had this huge surge at one point and that turned out to be.
00:05:52.740 –> 00:06:10.590 Joseph McElroy: Fake traffic there’s these there’s these bad actors out there, that will sometimes send fake traffic to sites for various purposes, a lot of times to get them get you to notice a URL and perhaps going, you know, do something within by by traffic which I don’t know why anybody would do.
00:06:11.850 –> 00:06:22.260 Joseph McElroy: But once you filter you’re able to mature luckily with analytics you know the programs that you use day you can filter out that traffic and not be damaged, you can then have use of it, that is.
00:06:23.340 –> 00:06:25.380 Joseph McElroy: That is that is truthful.
00:06:27.930 –> 00:06:38.820 Joseph McElroy: You know another thing is is analytics and reporting gives you perspective, it allows you to insight into your status quo, if you have 2000 monthly view viewers.
00:06:39.360 –> 00:06:52.920 Joseph McElroy: Growth the 10,000 monthly viewers within a month or two or three is unlikely alright so that’s a 400% increase it’s just not really going to happen unless you have some huge and unlikely viral that.
00:06:53.760 –> 00:07:09.210 Joseph McElroy: But you know what you can make a realistic growth projection to say 4000 monthly viewers Have you had been seeing a good quarterly doubling in of your of your of your traffic over the last few quarters.
00:07:10.650 –> 00:07:17.010 Joseph McElroy: same thing with social media, you can you can make projections that are realistic and what likes will be and stuff like that.
00:07:18.210 –> 00:07:26.520 Joseph McElroy: So it’s important to understand that analytics are critical to to your marketing efforts now.
00:07:27.810 –> 00:07:40.290 Joseph McElroy: seo reporting focuses on you know the effects affects on the tactics and results of search engine optimization it’s a critical resource and really it’s a.
00:07:40.770 –> 00:07:55.350 Joseph McElroy: critical role in developing our entire digital marketing strategy because seo really impacts almost everything that you do online so collecting the right data and knowing how to sort of understand the information can you know help you bring.
00:07:56.520 –> 00:08:13.260 Joseph McElroy: You know what you can know much efforts bring customers and what areas need improvements, so it becomes so the reports become a critical part of your seo strategy and, by extension, a critical part of all your digital marketing strategy.
00:08:15.270 –> 00:08:15.900 Joseph McElroy: So.
00:08:19.140 –> 00:08:23.070 Joseph McElroy: So brands that do seo reporting in house.
00:08:24.420 –> 00:08:31.290 Joseph McElroy: tend to have a better idea of where their customer what their customers like and respond well to and what they do not.
00:08:32.730 –> 00:08:39.870 Joseph McElroy: So you can you can, if you if you were if you were into the analytics other than just getting me a traffic results and.
00:08:40.170 –> 00:08:48.390 Joseph McElroy: Things like that, from an external consultant, you can know which topics and type of content, attract more engaged customers.
00:08:48.720 –> 00:08:59.250 Joseph McElroy: and lead to higher number of conversions so reporting will the reporting that you understand at the at the at your company level that’s internal your company.
00:08:59.610 –> 00:09:11.790 Joseph McElroy: or with a very tight partnership that gives you those kinds of insights is critically important because you can make a real great understanding of your customers.
00:09:13.200 –> 00:09:26.070 Joseph McElroy: And then you then you as a company because content, the wise content grows really organically from your company, and you can then direct that growth in a way that your customers are wanting more of.
00:09:27.660 –> 00:09:35.370 Joseph McElroy: And you will also be able to detect trends of what’s happening in the marketplace much easier by having great seo reporting.
00:09:36.150 –> 00:09:46.500 Joseph McElroy: You will see that you know, like say right now and travel is opposed to people go into Europe more people want local travel, they want to go within 150 miles or.
00:09:46.770 –> 00:09:54.720 Joseph McElroy: 300 miles you’ll see them and setting search searching for hotel rooms, they might be searching for cabins in the mountains.
00:09:55.200 –> 00:10:14.400 Joseph McElroy: You know you see these trends bait that you don’t necessarily know that are happening because you’re looking at at the at the statistics you’re looking at what’s the what’s growing what’s not growing so so it’s it’s important to have great so seo reporting.
00:10:16.410 –> 00:10:28.260 Joseph McElroy: So what is the, what are the, what are the, what are the reporting metrics to understand your success and and and to get insights into seo.
00:10:29.730 –> 00:10:41.220 Joseph McElroy: So you, you will you know the most fundamental fundamental the first fundamental thing is, is how successful you are at bringing in leads.
00:10:41.850 –> 00:10:55.350 Joseph McElroy: And then, how those leads convert into customers in e commerce situation it’s almost immediate that lead comes in and they’re buying right, but in a B2B space, it could be they come in as a.
00:10:56.460 –> 00:11:05.160 Joseph McElroy: lead and you get some contact information and then you have to nurture them a different way, but maybe you do some remarketing and they come back again and and you and you get them.
00:11:06.120 –> 00:11:11.430 Joseph McElroy: In travel there’s there’s something called micro moments, and they were there they’re.
00:11:12.210 –> 00:11:21.810 Joseph McElroy: dreaming and they’re doing some things to you know, to find out where their dreams might be fulfilled, then they’re planning and then they’re buying and then are expressing satisfaction.
00:11:22.170 –> 00:11:40.950 Joseph McElroy: And, and they and they buy in the experience, so you know there’s lots of different places where you’re measuring success you’re measuring how how effective, you are bringing the people in in that point in time and then how you’re converting them into the next stage of the buying process.
00:11:43.290 –> 00:11:44.730 Joseph McElroy: You also want to.
00:11:47.610 –> 00:11:55.290 Joseph McElroy: You want to understand how well people, it encourages people just to visit and engage so may might not be becoming.
00:11:56.310 –> 00:12:05.610 Joseph McElroy: Customers right now, they might not be a lead, right now, but you want to know how well your site is engaging to visitors are they looking to read, are they looking to.
00:12:05.940 –> 00:12:11.490 Joseph McElroy: You know, are they staying on the site all these factors are important not only because it’s great for your brand.
00:12:11.850 –> 00:12:27.570 Joseph McElroy: You know, it increases the you know the awareness of your brand the search engines measure that they measure engagement, you know whether you know people engaged by your content or not, so you need to you know track that kind of engagements.
00:12:28.980 –> 00:12:34.110 Joseph McElroy: You know you have to know your sales funnel How are they actually getting to you how are they actually.
00:12:36.690 –> 00:12:42.930 Joseph McElroy: How are they actually go you’re coming back to you, we have, what are the stages of the funnel a lot of times when people measure.
00:12:43.650 –> 00:12:50.430 Joseph McElroy: funnels is that that people are doing, you know they have awareness, they have a problem they’re doing research on how to solve the problem.
00:12:50.700 –> 00:12:57.570 Joseph McElroy: Then they start comparing solution providers and they get into a negotiation phase and they get into a purchase phase, and then they get into a.
00:12:58.530 –> 00:13:05.430 Joseph McElroy: Satisfaction phase and where they do reviews and things and you need to measure and and every business, you know.
00:13:05.670 –> 00:13:14.820 Joseph McElroy: every type of business might have different variations on that funnel and you need to be measuring and understanding that funnel and how people are performing and all aspects of that.
00:13:16.620 –> 00:13:25.200 Joseph McElroy: So you know various kinds of metrics and each each of those stages and types of content you’d be looking at is.
00:13:25.560 –> 00:13:32.550 Joseph McElroy: You know the traffic that’s happening, you know how your content is ranking you know how it’s getting shared and social media.
00:13:33.360 –> 00:13:49.980 Joseph McElroy: Then you will, as I move through the funnel you want to be making sure you know you see the engagement rates, you know how often people return, you know how many people actually become followers on social media so, then you know, then you look at when they’re at the point of they’ve become.
00:13:51.030 –> 00:14:01.890 Joseph McElroy: Official leads how many how many are they doing non purchase conversions you know whether now they’re they’re looking into emails and you’re sending emails to them, because now, the official.
00:14:02.130 –> 00:14:15.300 Joseph McElroy: leads, and whether the open rates, you know how many emails were sent it what are their actions based upon the emails that they’re taking then, what is your purchase conversion rate and your average per purchase size per customer.
00:14:16.620 –> 00:14:23.790 Joseph McElroy: And then you can use all this information to develop a picture of the financial that value of your leads working backwards.
00:14:24.180 –> 00:14:31.050 Joseph McElroy: You know your conversion rate below, you know how many leads, you need to secure per customer on average than the calculate the value of eat leaves the input into.
00:14:31.440 –> 00:14:38.280 Joseph McElroy: seo reporting using the value of the lead, you can start to generate numbers that will tell you the value of your various seo efforts.
00:14:38.790 –> 00:14:57.930 Joseph McElroy: And then the concrete estimates can be used to determine the seo ri and and you’re more profitable executions in your as seo reporting, so you can determine what type of content, you need to do more, have to give more valuable customers and more valuable out of your actors.
00:15:00.300 –> 00:15:17.370 Joseph McElroy: So while these core metrics will give you a far better idea of how your seo and your content throughout the funnel funnel performs you can also track other metrics for seo approach that will provide value in valuable insights into the standing of your content.
00:15:18.930 –> 00:15:29.850 Joseph McElroy: For example, it’s it’s it’s good to track backlink acquisition, that is, that is getting links from other sites back to your site.
00:15:30.930 –> 00:15:39.780 Joseph McElroy: backlinks are sort of a boat that the search engines count about the quality of your site and the authority of your site and that piece of content.
00:15:40.350 –> 00:15:52.170 Joseph McElroy: And so it those are signals to Google, which I uses the default expression for Google and all those search engines, because others are important as well.
00:15:54.360 –> 00:16:06.540 Joseph McElroy: is how Google on the search engines get important information about what your content is about and how important is because they use the context of what people are linking from to you to understand you better.
00:16:08.070 –> 00:16:18.720 Joseph McElroy: And you can that’s something there’s a lot of reporting tools out there, allow you to track the backlinks and you can also look at things like growth philosophy and growth, you know you can look at.
00:16:19.560 –> 00:16:27.360 Joseph McElroy: You know how you how the types of links balance and Compare that to your competitors, these are all very important metrics to understand.
00:16:31.050 –> 00:16:38.820 Joseph McElroy: As you implement changes to you so stratos your seo strategy, you will want to closely track.
00:16:40.800 –> 00:16:57.180 Joseph McElroy: Your essay reports before and after the the the the execution, the changes that you make to engage the impact this is where you learn to understand if your your.
00:16:58.830 –> 00:17:08.820 Joseph McElroy: Your results are going to be good so i’m going to realize got to take a break, now I got caught up in my own my own speech they’ll come back and we’ll talk more about the impact.
00:19:39.540 –> 00:19:49.500 Joseph McElroy: Oh, this is Joseph Franklin mcilroy back with the wise content creates wealth podcast we’re talking about seo reporting and how that helps your growth.
00:19:50.370 –> 00:20:00.540 Joseph McElroy: So I was talking about, you know how long toggled on the subject of how long it takes us the impact of seo initiatives and and a lot of that.
00:20:02.250 –> 00:20:05.370 Joseph McElroy: is really it’s about how are you measuring.
00:20:06.570 –> 00:20:16.500 Joseph McElroy: How well you know can gauge the impact of what what’s going on yeah one of the things that I do and you’re being a CEO of a company i’m.
00:20:16.830 –> 00:20:21.600 Joseph McElroy: not exactly the you know your typical CEO that takes just a totally strategic viewpoint.
00:20:22.200 –> 00:20:35.940 Joseph McElroy: Because i’ve had great success in the past of getting home runs on such a big scale, I still roll up my sleeves and get involved, so this week i’ve actually been making certain changes to pages on some sites.
00:20:37.170 –> 00:20:45.570 Joseph McElroy: And that’s great idea that but, in the past, I would you know in long distance past I would have just done that, and then waited around and see if something happened.
00:20:46.020 –> 00:20:49.500 Joseph McElroy: And then hope that that was the reason it happens because of my change and.
00:20:49.920 –> 00:20:56.310 Joseph McElroy: If it was if it was I would take credit for it, if it didn’t ever say, well, something else happened well that’s not how you really build a business.
00:20:56.700 –> 00:21:02.370 Joseph McElroy: You know that’s how you have hormones and the hormones are great, but to really build a business you gotta play singles ball.
00:21:02.820 –> 00:21:09.960 Joseph McElroy: And that’s measuring so I actually we actually use a platform called bright edge, which allows us to document page events.
00:21:10.440 –> 00:21:22.200 Joseph McElroy: Which means that we document when we do something to a page, and then we can measure rankings and you know positions and traffic and things before we did something, and after we did something.
00:21:23.250 –> 00:21:27.360 Joseph McElroy: Therefore, you know whether you actually had an impact or not.
00:21:28.410 –> 00:21:39.270 Joseph McElroy: And if you I mean if you’re not going to use an enterprise system which is fine, because it can be expensive, you know we we managed to do it something you’ve all our clients account but.
00:21:41.100 –> 00:21:51.720 Joseph McElroy: You can do things just as simple as a spreadsheet say on this date we did this, and then you can go and you know say use something like Google analytics and see what was happening before and what was happening after.
00:21:53.220 –> 00:22:01.020 Joseph McElroy: So it’s it’s it’s important to be doing this kind of measurement now if you make changes your site.
00:22:02.250 –> 00:22:12.810 Joseph McElroy: As a side note is something I always like to tell people ask Google to recall your site, and you can do that in search something called search console which Google allows you to do it.
00:22:15.060 –> 00:22:21.030 Joseph McElroy: And particularly if you have a small site because google’s not going to re index it very often So if you change something.
00:22:21.510 –> 00:22:30.840 Joseph McElroy: You know if you’re on a 30 day recall, but you know budget, and if you don’t tell them recall it then you repeat your page, and it really happens 30 days later, so.
00:22:31.650 –> 00:22:42.630 Joseph McElroy: You know yeah smaller sites definitely go and ask if you do a major change to your site to have it recalled, or you know, or even the page we call recalled.
00:22:43.680 –> 00:22:52.290 Joseph McElroy: So that your reports can reflect some you know some sort of relevant and important data around the date that you’ve done something.
00:22:54.060 –> 00:23:04.860 Joseph McElroy: But don’t ask all the time, because they do have a quota on the number of times you can ask for recall, so you do it when you really do something important for a page and that you want to measure.
00:23:06.840 –> 00:23:11.700 Joseph McElroy: So you definitely want to watch your progress after you’ve done changes.
00:23:13.770 –> 00:23:27.330 Joseph McElroy: So the rate at which you see progress in your seo analytics report will depend upon a few factors, and that includes who you who you whom you.
00:23:28.350 –> 00:23:29.790 Joseph McElroy: You compete with.
00:23:32.040 –> 00:23:37.770 Joseph McElroy: And the authority of your domain as a whole, all right, so how important are you.
00:23:39.750 –> 00:23:46.770 Joseph McElroy: and potentially if you make changes, you can see some positive effects within a within a few weeks.
00:23:48.330 –> 00:23:57.270 Joseph McElroy: It might not immediately jump to page one, but you start moving them up and then do further changes I have, believe it or not, have seen changes happen within 10 minutes.
00:23:57.630 –> 00:24:04.500 Joseph McElroy: After requesting a re index of a page and that’s because we’ve done things that Google really wants people to do like.
00:24:04.830 –> 00:24:16.380 Joseph McElroy: You know when they wanted when they want schema to really be implemented they’ll sometimes prioritize it, and so you go and put a scheme on a page and boom Bam within 10 minutes, they put you up on page one.
00:24:17.910 –> 00:24:28.230 Joseph McElroy: So, so that you know again knowing what you did, and when it occurred and then being able to show that in reporting is important.
00:24:29.790 –> 00:24:37.680 Joseph McElroy: If you don’t see changes within a few weeks after making updates, you should look to see if there’s anything else holding your back.
00:24:38.040 –> 00:24:47.760 Joseph McElroy: And you can do that again with your seo reporting will go through a little bit more about what seo reporting will tell you so that you can know what things might look for.
00:24:49.110 –> 00:25:01.740 Joseph McElroy: example you might have a robots txt file on your your site, and that would be in the root root directory of your site that says gives crawling instructions to.
00:25:02.580 –> 00:25:10.440 Joseph McElroy: search engines, it might be faulty it might actually say don’t index something you know, so you know that’s.
00:25:10.920 –> 00:25:17.640 Joseph McElroy: that’s not that’s not as uncommon as you think if you have a wordpress site, there is a setting and the readings.
00:25:18.390 –> 00:25:22.020 Joseph McElroy: Under settings there’s reading for the blog and there’s a setting at the bottom says.
00:25:22.470 –> 00:25:34.650 Joseph McElroy: Basically don’t let the search engines index your site don’t let them view it and many people when they launch a new site leave that thing on and they can’t figure out why their search site is not being indexed by Google.
00:25:36.600 –> 00:25:50.610 Joseph McElroy: So, but again, the length of time can be impacted greatly by how the authority of your site and how important you are to the other side and relish relation to the other sites that are ranking for the keywords you’re trying to get.
00:25:52.410 –> 00:25:53.250 Joseph McElroy: So.
00:25:54.540 –> 00:26:08.580 Joseph McElroy: So you know if you if you when you’re monitoring report and you see success if you start to drop don’t panic right there’s another thing you can go look at your your pages, but there’s always going to be.
00:26:10.320 –> 00:26:19.620 Joseph McElroy: A flow to search engines and search engine optimization and you know the seasonal things can affect you demand can affect you.
00:26:21.000 –> 00:26:21.510 Joseph McElroy: You know.
00:26:22.890 –> 00:26:23.820 Joseph McElroy: They it.
00:26:25.050 –> 00:26:30.150 Joseph McElroy: also seems that they will prioritize things at different times and.
00:26:30.810 –> 00:26:42.120 Joseph McElroy: So you, you can you basically when you drop just go and look at first serve there’s nothing wrong with your site then go look and see who replaced you and see if they’ve done something new or different.
00:26:43.110 –> 00:26:54.780 Joseph McElroy: and analyze their page and see if you can take ideas from them and implement them better and then you know go and see if that’ll bring you back up if you see a dramatic drop.
00:26:55.410 –> 00:27:03.060 Joseph McElroy: Then you really need to go and see to see if there’s been a huge update you know, in search that the seo.
00:27:03.480 –> 00:27:11.730 Joseph McElroy: blogs and journals and things like that, to see if there’s any documentation of a big update has been going on, by now, this is a.
00:27:12.510 –> 00:27:23.190 Joseph McElroy: This has been recorded in June of 2021 and there is the core vitals update going on from now until August, which is emphasizing page speed.
00:27:23.580 –> 00:27:34.080 Joseph McElroy: And we anticipate a lot of sites having problems in the rankings because they no longer qualify for fast sites or have the engagement of speed that.
00:27:34.590 –> 00:27:48.900 Joseph McElroy: The engagement metrics that google’s wanting to see so you should look into that if you’re having problems now or in the coming you know few months all right, another thing about SEM seo reporting is to.
00:27:49.950 –> 00:27:58.440 Joseph McElroy: put it in the context of your your organization and we will talk about that, when we get back.
00:30:46.650 –> 00:30:52.890 Joseph McElroy: hello, this is Joseph Franklin mcilroy with the wise content creates well podcast.
00:30:54.000 –> 00:30:55.920 Joseph McElroy: i’m talking about seo reporting.
00:30:57.690 –> 00:31:07.350 Joseph McElroy: Now, with all marketing analytics reporting, especially seo because it’s often the most misunderstood aspect of digital marketing.
00:31:08.520 –> 00:31:12.840 Joseph McElroy: is to understand that you can have to present this within the context of an organization.
00:31:13.740 –> 00:31:22.530 Joseph McElroy: Right and you have you generally always going to have to be convincing others in your organization about the value of your seo efforts.
00:31:22.980 –> 00:31:32.700 Joseph McElroy: And really if you’re doing any kind of the wise content efforts, whether you’re embedding behavioral science into wise content or using big data or you know or.
00:31:33.510 –> 00:31:47.250 Joseph McElroy: Any of the things that you might do to make content perform better it can always be called into question, so you need to have reporting that will convince people that is working.
00:31:48.630 –> 00:31:49.800 Joseph McElroy: And you know.
00:31:50.910 –> 00:31:58.380 Joseph McElroy: Especially in things like user experience you know design things like that now there’s Ai programs and things like that that are good.
00:31:58.770 –> 00:32:08.160 Joseph McElroy: yeah i’m gonna bring in big data we’ve had some shows on that to help you, you know prove that that a priority, but after the fact, how do you demonstrate that what you did is what has the effect.
00:32:08.490 –> 00:32:15.000 Joseph McElroy: So you want to tell a story all right that you always want understand you’re telling a story with the reporting.
00:32:16.020 –> 00:32:17.610 Joseph McElroy: And the story has to be.
00:32:18.870 –> 00:32:22.920 Joseph McElroy: focused based upon who you’re delivering to you know.
00:32:23.970 –> 00:32:38.190 Joseph McElroy: The CC will want to see the C suite will see reporting related to revenue in a while someone in sales and product marketing wants to see information on leads or and or on their designated yeah more tactical things.
00:32:38.910 –> 00:32:52.770 Joseph McElroy: We use a platform called bright edge, as I mentioned one they have a whole story builder feature that really makes it easy to create these eye catching clear reports that will emphasize your chosen statistic now.
00:32:54.090 –> 00:32:54.660 Joseph McElroy: If you.
00:32:57.060 –> 00:33:06.750 Joseph McElroy: want most important is the C suite now because they’re the ones that you know or or the you know very high up in the marketing channel larger corporations.
00:33:08.190 –> 00:33:28.590 Joseph McElroy: That you you got to prove that you’re moving the needle right, so you want to have these really great dashboards that you can make into reports and give them high level things now, what do you see CEOs want in a report there’s actually some.
00:33:29.700 –> 00:33:32.190 Joseph McElroy: survey data has been done.
00:33:33.780 –> 00:33:40.470 Joseph McElroy: and basically 69% of the top professionals.
00:33:41.730 –> 00:33:46.560 Joseph McElroy: want to see an increase in sales and reading as as the.
00:33:48.120 –> 00:33:52.170 Joseph McElroy: As a marketing metrics so you I mean really focus on sales revenue.
00:33:53.760 –> 00:34:02.250 Joseph McElroy: You want to see, they want to see increasing customers and then they’ll want to see things like a new leads.
00:34:03.990 –> 00:34:12.210 Joseph McElroy: And then, then it gets done and more tactical sort of stuff like the cost per conversion rate marketing right.
00:34:15.540 –> 00:34:16.350 Joseph McElroy: So.
00:34:17.670 –> 00:34:21.420 Joseph McElroy: And they want to see this reporting fairly frequently.
00:34:22.620 –> 00:34:34.020 Joseph McElroy: At this point, they’re probably in the 30 almost 30% range for wine monthly monthly reporting and even a 25% they will weekly reporting on these kind of things.
00:34:35.490 –> 00:34:38.850 Joseph McElroy: So so it’s really about driving business outcomes.
00:34:40.140 –> 00:34:53.700 Joseph McElroy: So you want to so you want to start in she’s want to start thinking about search and social media in a business terms and take into account the cost of the product or service or product or service and the margin.
00:34:54.150 –> 00:35:09.360 Joseph McElroy: The average order in life cycle, the product, the life cycle of a customer for the orders over time, the budget needed to make an impact the ideal actual cost per acquisition all these can be factored into your reporting and tracking.
00:35:10.680 –> 00:35:12.630 Joseph McElroy: And, whereas driving value.
00:35:15.420 –> 00:35:16.050 Joseph McElroy: So.
00:35:17.760 –> 00:35:26.610 Joseph McElroy: So if you want to set up your dashboard with the CEO and some dashboards and reporting with the CEO.
00:35:27.720 –> 00:35:42.930 Joseph McElroy: And then you have the pleasure that people lesser in the food chain they’re gonna want to see you know things like rankings and you know links and audits and a number of things that will go into some of that in just a minute all right.
00:35:46.530 –> 00:35:57.390 Joseph McElroy: So So what are the types of aspects of seo reporting that we will you, you want to consider in general.
00:35:58.470 –> 00:36:06.270 Joseph McElroy: That you’re going to need on a regular basis to do to these for these people that are actually in charge of managing.
00:36:06.900 –> 00:36:14.430 Joseph McElroy: The seo and you’re going to be doing you’re going to be reporting and content keywords and rankings you’re going to be reporting on link building.
00:36:14.910 –> 00:36:26.760 Joseph McElroy: you’re going to reporting on your technical seo and then you’re going to bring it all together and some sort of stories that makes sense to people, so when you’re when you’re importing for.
00:36:28.860 –> 00:36:31.110 Joseph McElroy: Content keywords and rankings.
00:36:32.760 –> 00:36:33.150 Joseph McElroy: You.
00:36:34.920 –> 00:36:35.280 Joseph McElroy: It.
00:36:37.260 –> 00:36:37.650 Joseph McElroy: it’s.
00:36:40.560 –> 00:36:40.920 Joseph McElroy: it’s.
00:36:43.410 –> 00:36:53.910 Joseph McElroy: it’s this, this is really about, you know the sort of the general general nuts and bolts, with every everybody will be familiar with content.
00:36:54.990 –> 00:37:05.850 Joseph McElroy: keywords and rankings and sort of the most approachable easily understood stuff of seo and so everybody’s going to want to see these reports so it’s important to have these should be.
00:37:06.930 –> 00:37:12.450 Joseph McElroy: Have comprise at a glance findings that let everybody know.
00:37:13.560 –> 00:37:19.920 Joseph McElroy: ensue instantly where they stand so you’re going to have simple things like which goals are met, like you know.
00:37:20.820 –> 00:37:39.720 Joseph McElroy: Certain keywords grow in rankings which ones missed the mark, did the conversion rates on a piece of content go down, where the discrepancies that need to be considered and then and then you’re going to have it, then you should have a summary of you know what.
00:37:40.770 –> 00:37:51.060 Joseph McElroy: What were the most important findings and then you’re going to have you know, then you’re gonna have you’re going to have in this in this.
00:37:52.110 –> 00:37:58.440 Joseph McElroy: Content report you’re going to need something called a search intent keyword analysis.
00:38:00.360 –> 00:38:06.000 Joseph McElroy: User intent varies greatly among searches knowing what they mean when they search for different phrases.
00:38:07.320 –> 00:38:20.730 Joseph McElroy: or when they add specific adjectives or proteins can make all the difference, so in this age as an seo report should include all applicable analysis can be keywords that are bound to the reporting, as well as their intent.
00:38:22.500 –> 00:38:31.770 Joseph McElroy: So you know it’s it’s not just every keyword and be black and white about keywords we want to report, most importantly, the ones that have the intention of becoming customers.
00:38:33.150 –> 00:38:40.080 Joseph McElroy: So you have to think about what they are what their intent is and think creatively about what they may actually meant by their searches.
00:38:41.040 –> 00:38:55.530 Joseph McElroy: So it’s not just the phrase itself it’s not just the keyword itself, but the phrase when people search for pizza 90% of the time they’re wanting to find a pizza delivery place near them.
00:38:55.950 –> 00:39:05.250 Joseph McElroy: All right, they’re not looking for the recipe for pizza and they’re not looking for how to cook a pizza they’re looking for pizza to be delivered to them, but if they.
00:39:06.210 –> 00:39:13.500 Joseph McElroy: So if you if you’re tracking if you’re a delivery place that’s great, but if you’re doing cooking classes for pizza that’s meaningless.
00:39:14.010 –> 00:39:22.350 Joseph McElroy: Alright, so you’re wanting to make sure that you have intent in your keywords and that would be pizza cooking class how to make a pizza.
00:39:22.680 –> 00:39:31.740 Joseph McElroy: You know you’re going to be looking for these longer phrases and you want to be tracking those and now how well your ranking for pizza because you’re probably not going to show up for pizza.
00:39:34.050 –> 00:39:43.800 Joseph McElroy: So you know understanding the Chair reporting on keywords with intent is more important than reporting on keywords and that’s a story that you’re telling.
00:39:44.640 –> 00:39:56.370 Joseph McElroy: To the people that you’re reporting to they might say, well why aren’t we ranking for pizza and you can tell them why you’re not even bothering measuring for pizza because it would be meaningless to be ranking for that.
00:39:57.810 –> 00:40:06.690 Joseph McElroy: You can also segment there’s a whole science about keywords and whether the transactional information commercial where they are in the purchase process.
00:40:07.020 –> 00:40:22.530 Joseph McElroy: and travel, we also look at what we call memorable tourism experiences words you know whether they evoke seven evocative emotions that people are looking to have a memorable travel experience that becomes a flash mold memory in their minds so.
00:40:23.850 –> 00:40:31.560 Joseph McElroy: You know it’s it’s it’s important to have that kind of reporting aspects to what you’re doing in your.
00:40:32.160 –> 00:40:41.820 Joseph McElroy: seo report you wanted also talk about what’s called the search features or Google calls a decorated search results.
00:40:42.600 –> 00:40:49.920 Joseph McElroy: So you know when you’re in the search engine you search for something you see these little boxes and knowledge panels, are you see answers appear.
00:40:50.340 –> 00:41:00.000 Joseph McElroy: On your search results or you see stars, or you see you know real featured snippets and see all sorts of things it’s called the knowledge graph.
00:41:00.420 –> 00:41:09.870 Joseph McElroy: You want to be tracking where you appearing all those because all of those make your your engagement metrics for search much greater.
00:41:10.290 –> 00:41:23.190 Joseph McElroy: So not only if you do appear for terms are you decorated are you showing up in these features, have you done the right things, to make sure you’re showing up in these features, those are important to track and to report upon.
00:41:24.600 –> 00:41:29.910 Joseph McElroy: because those are the critical part of your success in search engine optimization.
00:41:32.040 –> 00:41:44.400 Joseph McElroy: So then, you want to, then you want to translate you know rankings and traffic based upon those keywords into revenue now and that again goes to.
00:41:45.240 –> 00:41:50.970 Joseph McElroy: You know if these keywords are ranking how much conversion does that lead to how much clients that lead to how much.
00:41:51.360 –> 00:42:00.960 Joseph McElroy: You know revenue from per client does that lead to some then rankings can then translate into revenue and the rankings should be the revenue should be done.
00:42:01.290 –> 00:42:13.170 Joseph McElroy: As a whole, not for each individual term because you get into that you know it’s it’s not about individual terms it’s about the number of terms that you rank for and the.
00:42:13.830 –> 00:42:24.630 Joseph McElroy: And the quality of the terms that you rank for so that you can understand how you doing so you measure is the whole getting obsessed about one particular search term is not going to benefit you.
00:42:27.330 –> 00:42:28.020 Joseph McElroy: And then.
00:42:30.360 –> 00:42:31.110 Joseph McElroy: You want to.
00:42:32.250 –> 00:42:41.640 Joseph McElroy: When you’re reporting you got to consider that content marketing, which is going to be somebody some other people will be doing is this is actually intertwine this to.
00:42:42.930 –> 00:42:54.600 Joseph McElroy: So what is the content is going to be the site how’s it gonna be shared, what is it going to be used for you know, I was trying to be viral all these things really affect the seo and the seo and.
00:42:57.180 –> 00:43:16.950 Joseph McElroy: On the other hand, will will be important about whether the the content success, so you want to know which pages are highly traffic and which pages are getting the most organic search result which content is performing the best you also report upon how well optimize the pages are.
00:43:18.060 –> 00:43:26.670 Joseph McElroy: You know what is incorporating to increase organic traffic you’re going to also measure for these all these all this content, the core keywords.
00:43:27.780 –> 00:43:28.230 Joseph McElroy: and
00:43:29.310 –> 00:43:36.930 Joseph McElroy: conversion rates engagement metrics and finally you’re going to be doing you’re gonna you’re gonna be using seo to suggest to the content marketing people.
00:43:37.170 –> 00:43:47.580 Joseph McElroy: And and and over in general, what should there’s where’s the opportunity for future content what trapping generates the most high value metrics.
00:43:48.960 –> 00:43:49.500 Joseph McElroy: Which.
00:43:50.880 –> 00:43:57.030 Joseph McElroy: Was which which high search volume key words don’t you have content for and which.
00:43:57.780 –> 00:44:08.760 Joseph McElroy: Which content, you have too many similar pages need to consolidate one you know the problem is the one thing to be aware of is you have content that doesn’t perform well it brings the whole site down and you want to start consolidating.
00:44:09.810 –> 00:44:18.450 Joseph McElroy: All right, so when we come back we’ll talk about link building a technical seo reporting and then we will be done for the day.
00:46:45.720 –> 00:46:54.210 Joseph McElroy: hi this is Joseph Franklin McElroy with the wise content creates wealth podcasts and we’re talking about seo recording so.
00:46:55.800 –> 00:47:05.220 Joseph McElroy: we’re going to we talked about content we talked about reporting the CEO we want to talk about link building what you should be visual things you should be aware of.
00:47:05.670 –> 00:47:17.520 Joseph McElroy: One of the things is you’re basically reporting how important the links are that you are getting your reporting how they balance compared to your competition.
00:47:18.630 –> 00:47:33.030 Joseph McElroy: And you know whether they’re relevant important links and then what’s the Roi of your link building efforts because you can pay and spend has spent our many hours going out and reaching out to get links and there’s multiple ways to do that, but that’s another story.
00:47:34.500 –> 00:47:38.850 Joseph McElroy: So every seo tool out there, whether it’s bright edge or Mars or.
00:47:39.690 –> 00:47:49.350 Joseph McElroy: You know, a traps or SEM rush create an authority figure for the domains based upon how important they think they are so you want to have the more important.
00:47:49.950 –> 00:47:59.340 Joseph McElroy: domains, that you can get linked to you so you’re going to report presenting the domain authorities of the links that you’re getting but you’re also going to read the report.
00:48:00.150 –> 00:48:07.800 Joseph McElroy: You know the the balance like how many of the small you know small authority, how many the mandatory how many large authority, you know.
00:48:08.130 –> 00:48:18.300 Joseph McElroy: That you’re getting and that balance can be compared against competitors to see if you are missing something against the top right points it’s a great way to know where you need to put some effort into.
00:48:19.980 –> 00:48:29.010 Joseph McElroy: And, and the types of lakes, whether the follow nofollow you know you know, and whether the images or text or any number of things.
00:48:29.280 –> 00:48:36.900 Joseph McElroy: All this is, you know is can be reported on it gives a good tactical picture of how well your link building efforts are happening.
00:48:37.260 –> 00:48:45.030 Joseph McElroy: You will also want to do you know you’re going to have a velocity how fast your ability to be building too fast that’s going to be a problem.
00:48:45.960 –> 00:48:50.580 Joseph McElroy: If you believe too slow, you never get anywhere compared to your competition it’s all relative.
00:48:50.910 –> 00:49:03.000 Joseph McElroy: You also want to keep track of how many links you’ve lost and how many of you acquired if you’re losing more than you require then you’re playing a losing game and then anchor tech relatives, you want to know.
00:49:04.380 –> 00:49:14.130 Joseph McElroy: One that the anchor text is either relative or or you know or not, whether it’s branded or not, whether it’s.
00:49:15.060 –> 00:49:24.270 Joseph McElroy: You know click here or not, and again, you need to have a balance of those if it’s all highly relevant you know specific keyword based links to you.
00:49:24.510 –> 00:49:30.120 Joseph McElroy: Certain to sort of figure out that that you’re buying links and you don’t want to have that so you want to have a good mix so.
00:49:30.960 –> 00:49:44.280 Joseph McElroy: So, but you also want to know if the anchor if the if the links, if you can or in context relevant content that’s linking back to you and then figuring out the Roi you know.
00:49:46.950 –> 00:50:03.210 Joseph McElroy: it’s there can be something of difficult to things so if you could do link building in a vacuum, with nothing else that you’re doing the site, you can start figuring out how many links lead to increase conversions and things like that, but usually or not.
00:50:04.590 –> 00:50:05.220 Joseph McElroy: But.
00:50:06.330 –> 00:50:14.010 Joseph McElroy: So see what to focus on goes on to earning in the links and the cost of the direct costs of doing that that hours and things.
00:50:15.690 –> 00:50:18.690 Joseph McElroy: But and then start figuring out, you know.
00:50:19.920 –> 00:50:27.870 Joseph McElroy: If you’re getting if you know a good way to understand the value of a link is, if you are getting a link from high quality site you’re going to get referral traffic.
00:50:28.170 –> 00:50:39.060 Joseph McElroy: And referral traffic is valuable traffic that you can then use as a measure of how well that link is is done for you and it’s a good good place to put some value on links that you’ve got.
00:50:41.970 –> 00:50:45.990 Joseph McElroy: Next, I want to talk about technical seo.
00:50:47.040 –> 00:50:49.560 Joseph McElroy: You should be auditing your site’s.
00:50:51.180 –> 00:50:53.040 Joseph McElroy: least quarterly if not monthly.
00:50:54.630 –> 00:51:07.950 Joseph McElroy: There are a lot of technical factors that can that can destroy your seo and a site and it’s like you know not having incorrect robots txt can totally destroy you.
00:51:08.610 –> 00:51:19.440 Joseph McElroy: You know, not having when you change URLs or if you move pages and don’t do the right redirect so that the past the you know the value of the seo to another another page.
00:51:19.920 –> 00:51:34.740 Joseph McElroy: These things can be really detrimental not catastrophic to seo results you know you know there’s there’s there can be duplicate content that can be missing pages, there can be you know broken links, there can be.
00:51:35.790 –> 00:51:45.900 Joseph McElroy: any number of things on your site that can be paid speech lots of page speed issues you can be missing Meta tags Meta titles, you can be missing H1 tags.
00:51:46.560 –> 00:51:54.600 Joseph McElroy: You can have a lot of duplicate H1 tags, you could have a lot of duplicate Meta Meta tags, you can have no schema the schema can be broken.
00:51:56.130 –> 00:52:19.650 Joseph McElroy: You can you know you can you know there’s just a lot of things that can happen in a good seo tool can do cross every site, all of them bright edge hrs SEM rush, you know deep crawl leaping frog are all goods systems to go, and you know get a good a good.
00:52:20.820 –> 00:52:24.240 Joseph McElroy: crawl your site to know what the issues are, and we do recommendations.
00:52:25.860 –> 00:52:26.520 Joseph McElroy: You want.
00:52:28.680 –> 00:52:30.240 Joseph McElroy: You want to make sure.
00:52:31.590 –> 00:52:36.660 Joseph McElroy: You know you that you have you know there’s things that canonical URLs you know.
00:52:37.830 –> 00:52:48.330 Joseph McElroy: status codes, you want to be magnifying magnifying images in javascript so having a good seo report on your technical issues is incredibly important, especially with.
00:52:49.020 –> 00:53:04.470 Joseph McElroy: sites with a large site, and you can have a dramatic impact with the technical seo so you know, like I said we’ve had great success doing things like schema on a page and just seeing the rankings just jump.
00:53:06.240 –> 00:53:12.060 Joseph McElroy: You know you got you know, one of the things that you got to do when you are doing seo reporting.
00:53:13.080 –> 00:53:15.030 Joseph McElroy: Is you’ve got to prioritize.
00:53:16.080 –> 00:53:29.910 Joseph McElroy: The tech the technical and all the issues that you might be be be and you, you need to set your prioritization based upon your your goals and the site.
00:53:31.560 –> 00:53:38.310 Joseph McElroy: And, and so they can have different issues technical issues tend to be important for all sites.
00:53:39.090 –> 00:53:48.150 Joseph McElroy: But whether you go out and get more links, or you build more content or you do content pruning you know really depends upon the type of kite so you have to.
00:53:48.480 –> 00:53:58.680 Joseph McElroy: You have to create a priority list, please, because you can’t do everything so seo reporting also creates a priority list of what needs to be done to improve the site.
00:54:00.000 –> 00:54:05.070 Joseph McElroy: And it also bed, and it also depends upon what resources available to do what.
00:54:05.400 –> 00:54:17.850 Joseph McElroy: Unless it’s an emergency seo is a can be a long game, and you can have time to fix things, but you need to prioritize them based upon also who’s going to actions when necessary and the resources it’s going to take.
00:54:20.250 –> 00:54:31.410 Joseph McElroy: we’ll give you some some great some great tools to look at mentioned a few of them, but you know there’s site liner out there.
00:54:32.790 –> 00:54:33.870 Joseph McElroy: That is a.
00:54:34.890 –> 00:54:46.470 Joseph McElroy: That finds duplicate content on their site and broken links and ranking and redirection porting there’s rival IQ and social media marketing on the analytics and gives you.
00:54:48.390 –> 00:54:52.200 Joseph McElroy: Some competitive edge of seo reporting tools and other content marketing pools.
00:54:52.740 –> 00:55:02.580 Joseph McElroy: It pulls out information relative to competitors to help with social insights and tuning your online strategy social is important for seo that does does a lot of things for you.
00:55:02.880 –> 00:55:09.780 Joseph McElroy: Of course, Google analytics you better have Google analytics to set up on your site, you need to have Google tag manager set up.
00:55:10.800 –> 00:55:20.400 Joseph McElroy: to manage all the javascript that to me, putting into your site, you need to have search console setup and you need to have it set up also integrated with your analytics.
00:55:20.730 –> 00:55:32.640 Joseph McElroy: These are important there’s also a Google data studio that can be a great asset, if you learn how to use it, because you can pull in information from a lot of different data sources, besides google’s data sources.
00:55:33.270 –> 00:55:40.440 Joseph McElroy: To make pretty sophisticated reporting SEM rush is a great tool it’s a total seo platform.
00:55:41.850 –> 00:55:51.960 Joseph McElroy: And it has some great seo reporting capabilities maz is one of the oldies but goodies that has a lot of different tools for doing so reporting houses lot of great education resource.
00:55:52.410 –> 00:56:01.920 Joseph McElroy: There something that’s growth bar is an seo reporting tool that analyzes keywords and competitors and backlinks and he is one of my favorites too.
00:56:03.390 –> 00:56:08.880 Joseph McElroy: it’s got a powerful reporting to and then there’s kW Finder, which is a reporting tool.
00:56:09.900 –> 00:56:22.080 Joseph McElroy: With a lot of good good aspects some enterprise ones that are you know, to get into Ai and get into real advanced things with the that we love to use.
00:56:23.130 –> 00:56:30.870 Joseph McElroy: are important for, for you know bigger companies and companies that want to have really sophisticated seo.
00:56:31.110 –> 00:56:39.660 Joseph McElroy: And we use bright edge, which we think is the number one but there’s also dot modify conductor and seo clarity and I recommend you go take a look at those.
00:56:40.230 –> 00:56:44.580 Joseph McElroy: This is been the wise content creates wealth podcast.
00:56:45.000 –> 00:56:57.120 Joseph McElroy: I appreciate you all for coming you can reach read more about us at wise content creates wealth calm look at my company Galileo technique gallery and media tech galleria tech media COM and I.
00:56:57.690 –> 00:57:14.310 Joseph McElroy: urge you to go to talk radio dot nyc to find more about this podcast network, they have lots of live podcasts that that are great for your listening pleasure and i’ll see you next week Friday one to two and we’ll have another great show.