About this Episode:
In this episode, we discuss the marketing challenges faced by many businesses today and the tools you can use to drive qualified leads that maximize the potential of your business forward.
Joseph is joined by our special guest Christopher Day, Co-Founder and CEO of DemandJump. He is a serial entrepreneur having founded 9 companies, all in different verticals, with exits to companies including Comcast, Time Warner, Motorola, and National Water & Power. Through these experiences, Christopher discovered that marketing is the least served department in the organization with access to tools that truly help them know exactly how to drive the business forward by maximizing qualified traffic, that drives leads and converts to revenue.
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Joseph McElroy from Wise Content Creates Wealth is joined by Christopher Day, co-founder and CEO of DemandJump who has founded 9 companies from the North of Minneapolis. Christopher says that the last two companies are growing in several matters such as Technologies, Cost of living, etc. Nowadays, they are producing a School of Technology developing the same path they used to work with. Joseph talks about where Christopher has developed his career. He explains that after ⅘ years at school he started working in different places like a hospital, an airport, and a stadium. Joseph asks him about his first company he worked for and the rest of them. He answers that his first company was Stock Up and they applied their system in Indiana, Oklahoma, and Michigan. The second one was Comcast, and after Time Warner at which he worked in an extensive field in different areas. Then, Motorola and National Water and Power to which he developed concrete software and after 10 years of his own experience, he joined a couple of partners for 5 years now.
Joseph wants to know him better and that’s why he asks Christopher about his path and the concept ‘Technologies for Web Domain…’. Christopher explains that ‘when we work for people we ask to find any product info and the knowledge of the people who work on it to identify what to do. The path is to mix the different perspectives. Each topic is related to the others and when all of them are connected, they start working on. Joseph asks him how long he has been working with this path. He says that he started 3 years ago. Joseph congratulates him because thinks that it is good to research and Christopher answers him that it is the result of 10 years.
Joseph is interested to know about his life outside of his business. Christopher mentions that he is involved in lots of different people’s lives and the relationship is similar to play basketball.
After the break, Joseph asks Christopher how he connects with people. Christopher asks lots of questions to get the information he needs to start working with them. He mentions that people used to have pain or desires and he has to solve them as a professional. The path that Christopher uses is to conclude all the needs they look for by writing them through an email. It is important that clients trust the path he uses. Then, Christopher creates a project with contents. He mentions that there are two main purposes for Content: try to improve or identify the target market to sell anything, etc. Joseph asks him about the values of digital marketing. He answers that the main goal is to answer the customers’ needs. They use different resources and tools to understand exactly what they look for. Joseph keeps saying the idea that content is a key factor and Christopher explains that his role is similar to a teacher.
In this segment, Joseph starts asking why content creation sometimes does not work. He answers that there are different reasons: The pillars are markers, consumers, and a correct expertise position of the web domain to identify the competitor’s position. Christopher states that it is very important to manage the media culture to be attractive for marketers, customers, etc. He mentions that it is crucial to be in a good position in the digital media and social platforms since they give more opportunities to customers. Christopher says that the quality of the content is essential to be highly competitive.
In this last segment, Joseph asks Christopher if he can tell people what contents are right since there are a lot of things that go into the contents of marketing: behavioral, creativity, etc. Christopher mentions that content creation is about two things: science and art. He adds that there’s a science aspect of it so he knows what the components they need to include their overlay of the human element of them how to make and how to bring it to life right. Christopher says that because of the pandemic, he has been doing a lot of guest appearances on podcasts as well as writing to take a moment to step back and reflect or think about how we could do better.He mentions that Technologies and things are moving so fast. Joseph asks Christopher about his new podcast show: ‘The page one’. He mentions that he and the team launched the first episode last week. This podcast show is about knowing the right concept of why they do marketing as they want people that haven’t heard about them to learn about them and understand that they can help solve people’s pain or fulfill their desires and get them next engaging with their team. Joseph defines this podcast as a revolution. In addition, Joseph wants to know a little bit more about demand jump. Christopher says that he and his team are so excited since they are getting close to 40 agency partners all across the globe. Finally, He adds that they want to go from their 40 agencies to 400 to 4,000 to 40,000. They plan to launch the Center of Excellence in the next 60 days max so… ‘we’re super excited about that, we like to say we are not here to write the world, we want to help’.
00:00:35.700 –> 00:00:45.750 Joseph McElroy: Hello thanks for joining us on this week’s episode of Why is content creates well, you heard that content is king will, why is content rules, the world.
00:00:46.260 –> 00:00:55.740 Joseph McElroy: Why is content is data intelligence-driven storytelling content created for promotional sales pro purposes, it is the heart of modern marketing.
00:00:56.010 –> 00:01:05.340 Joseph McElroy: And without it, digital marketers will pi fall behind their competition lose connectivity with their customers, and ultimately fail and being profitable.
00:01:05.820 –> 00:01:17.100 Joseph McElroy: I’m Joseph Franklyn McElroy and I am a marketing technology expert, I am also an award-winning content producer who’s created many different types of content that have.
00:01:17.520 –> 00:01:26.010 Joseph McElroy: been highly successful I lead a colleague content teams that are the 2000s of pieces of content per month for fortune 500 companies.
00:01:26.400 –> 00:01:32.940 Joseph McElroy: My company is Galileo tech media which executes on creating wise content and marketing campaign.
00:01:33.930 –> 00:01:42.630 Joseph McElroy: Today we’re going to ask the question we can change the game, can we change the game and content, but first, like most episodes I give a little.
00:01:43.140 –> 00:01:55.020 Joseph McElroy: history lesson on what content has impacted the world the in a woman board and 1364 in Venice Italy his name Christine the present.
00:01:55.680 –> 00:02:01.380 Joseph McElroy: And she was a medieval writer and established history, I prefer the advocated for women’s equality.
00:02:01.950 –> 00:02:20.580 Joseph McElroy: Her works considered to be some of the earliest feminist writers writings included poetry novels biography autobiography, as well as literary political and religious Connor commentary they present became the first women in France and possibly your, are living solely by writing.
00:02:21.660 –> 00:02:28.680 Joseph McElroy: into writing and its various forms discuss many feminist topics, including the source of women’s oppression.
00:02:29.130 –> 00:02:39.360 Joseph McElroy: The lack of education for women different suicidal behaviors combining a massage into society women’s rights and accomplishments and visions of a more equal world.
00:02:40.140 –> 00:02:50.850 Joseph McElroy: The designs that were worked through critical of the prevailing patriarchy was actually well-received, it was also based on Christian virtue and morality.
00:02:51.600 –> 00:02:58.590 Joseph McElroy: Her writings are especially strong and rhetorical strategies that have since been extensively studied by scholars.
00:02:59.340 –> 00:03:06.900 Joseph McElroy: or two, the two most famous works on the books, the tail of the Rose publishing 1402 and the Book of the city of ladies and 1405.
00:03:07.710 –> 00:03:19.530 Joseph McElroy: The tale of the Rose was a direct attack on John Damien’s extremely popular romance of the rows of work, about work about Courtney love that characterizes women and seducers.
00:03:19.830 –> 00:03:30.960 Joseph McElroy: Which deep is on the claim was massaging mystic boulder immoral and slanderous or women towards women, so you later published letters of the debate on the Rose as a follow up to the controversial but Nate.
00:03:32.220 –> 00:03:39.270 Joseph McElroy: Although vipassana work was primarily written for about the upper classes, the majority of the lower class women are illiterate.
00:03:39.750 –> 00:03:48.690 Joseph McElroy: Were illiterate her writing was instrumental in introducing the concept and equality and justice for women and medieval threats today several.
00:03:49.170 –> 00:03:53.880 Joseph McElroy: hundred years later and it’s still influential in scholar he saw scholar, and he thought.
00:03:54.480 –> 00:04:02.850 Joseph McElroy: The 719 79 artwork the dinner party by a feminist artist named duty Chicago teachers and paste place setting for Christine.
00:04:03.270 –> 00:04:10.950 Joseph McElroy: The bizarre and that’s it, I think the brooklyn museum and i’ve seen it it’s really wonderful piece, and then the 1980s Sandra hinman hinman.
00:04:11.250 –> 00:04:18.360 Joseph McElroy: hymens published a study of the political events reference and eliminations of christine’s published works it’s an.
00:04:19.230 –> 00:04:36.810 Joseph McElroy: it’s an important to know that wise content has been around in influencing thought for a long time and it’s it’s understanding your audience and the cold in the in the data of what’s going on in your society at the time now we just do it instantaneously.
00:04:38.070 –> 00:04:41.370 Joseph McElroy: With the with the with the technology.
00:04:42.480 –> 00:04:48.630 Joseph McElroy: Somebody knows a little bit about wise content and technology is my guest today his name is Christopher day.
00:04:49.740 –> 00:05:04.680 Joseph McElroy: He is the CEO of demand gen a marketing strategy platform for content, marketing and seo he also hosts the podcast page one or bust dedicated to getting your position on page one, for your company.
00:05:05.580 –> 00:05:18.180 Joseph McElroy: He is a serial entrepreneur having founded nine companies all in different verticals with exits to companies, including comcast Time Warner motorola and national water power I Christopher how are you doing.
00:05:18.570 –> 00:05:20.340 Christopher Day: i’m doing great Joseph excited to be here.
00:05:21.030 –> 00:05:25.140 Joseph McElroy: Great i’m glad you’re here so you’re based in indiana indiana is that, where you’re from.
00:05:25.650 –> 00:05:31.950 Christopher Day: yeah so based here in indianapolis indiana I grew up on a small little farm and still nowhere about an hour north of indianapolis.
00:05:32.820 –> 00:05:46.950 Joseph McElroy: cool you know, I was, I was born and mostly raised in the mountains of smoky mountains of North Carolina I was appalachian kid but for three of my early years you know, I think it was kindergarten.
00:05:48.090 –> 00:05:52.320 Joseph McElroy: Maybe even before into the first grade I lived in Fort Wayne indiana.
00:05:52.380 –> 00:05:58.440 Joseph McElroy: let’s also there’s there’s something about any other that generates seos and I think a couple high level things.
00:05:59.100 –> 00:06:09.000 Christopher Day: So number one we had a company called exact target that grew up here they first tried going around through them business cards and fish bowls of dry cleaners right to create email lists.
00:06:09.540 –> 00:06:21.660 Christopher Day: And they went on to have an awesome exit for about 2.6 billion, they sold to salesforce and now salesforce their second largest physical presence in the world is right here in downtown indianapolis across the street from our office.
00:06:22.920 –> 00:06:33.000 Christopher Day: It, so I think that’s one thing that really spawned a lot of marketing tech here in indianapolis and I like to I like to think about indianapolis as the nation’s nucleus and.
00:06:33.330 –> 00:06:44.250 Christopher Day: about the nation’s nucleus requires you know seven ingredients and its infrastructure talent mission critical industry, technology and how it impacts was mission critical industries cost of living lifestyle and regulatory environment.
00:06:45.090 –> 00:06:54.930 Joseph McElroy: Well, listen, since I had my some of my formative years there I can play my I was okay from the birth of the seo at the Center nucleus i’m fine with it.
00:06:58.110 –> 00:06:58.620 Christopher Day: I love it.
00:06:59.430 –> 00:07:01.950 Joseph McElroy: So you went to do what you study there.
00:07:02.280 –> 00:07:09.690 Christopher Day: yeah when you produce in the school of technology and specifically majored in construction management, I thought I wanted to own my own general contracting company when I grew up.
00:07:10.740 –> 00:07:14.550 Christopher Day: In obviously I took a much different path over time, but but yeah that’s what I majored in.
00:07:15.240 –> 00:07:32.550 Joseph McElroy: You know I my dad was a he was in Fort Wayne is working for magnavox and he was in the chemical engineer working in technology for TVs and things so, but he ended up being a contractor in the mountains of North Carolina you started your career at.
00:07:33.750 –> 00:07:37.500 Joseph McElroy: St barnabas which I think is in North Carolina right.
00:07:37.620 –> 00:07:40.500 Christopher Day: yeah yes to me if you have a street was based on, I think it was out of Charlotte.
00:07:40.530 –> 00:07:45.990 Christopher Day: So both came over and bought Lear mcgovern mcdevitt street, and I think one other company back in the day.
00:07:46.530 –> 00:07:52.800 Christopher Day: And when I joined mckevitt sheet Bovis they were number five in the world, as far as size for construction management companies.
00:07:53.280 –> 00:08:04.350 Christopher Day: And it was awesome I had a blast I did it the first four or five years out of school built a couple of hospitals built an airport worked on a stadium for the Olympics in Atlanta so had a lot of fun.
00:08:04.950 –> 00:08:13.080 Joseph McElroy: that’s fabulous my brother is you know civil engineer, is still in that game so he’s doing some things like that, too, I hear the stories it sounds like a blast right so.
00:08:14.250 –> 00:08:20.850 Joseph McElroy: You get to do a lot of interesting things, but then he jumped into founding companies, I think the first one was an Avatar what was that.
00:08:21.600 –> 00:08:27.150 Christopher Day: So, technically, the first company that I started after I left a bogus was starcom.
00:08:28.290 –> 00:08:30.090 Christopher Day: was a was a broadband company.
00:08:30.150 –> 00:08:38.520 Christopher Day: And we operated cable systems broadband systems in indiana Oklahoma and Michigan we ultimately sold that to comcast.
00:08:39.210 –> 00:08:46.470 Christopher Day: And we had some other systems we sold a Time Warner and then our customers came back to us and said we’ve got these utility problems can you help us fix those.
00:08:46.920 –> 00:08:57.330 Christopher Day: long story short, we started by a star energy we got into automated meter reading built a billing software and we sold the technology often motorola and the billing software to national water and power.
00:08:58.020 –> 00:09:11.760 Christopher Day: And then also had a bottle water company during that stance did some real estate development during that stint and then like any good entrepreneur, you want to take a break after 10 years for different businesses, I thought I wouldn’t take a couple years off that last three months.
00:09:12.780 –> 00:09:19.140 Christopher Day: started Navid our group with a couple of partners and Nelson investment banking firm and did that.
00:09:19.800 –> 00:09:22.890 Christopher Day: For about five years it’s a merchant banking deals.com deals, etc.
00:09:23.310 –> 00:09:31.710 Christopher Day: And then I just I missed it on the other side of the table, I was used to starting companies and building value and actually knows and so that’s how we came to start demanding.
00:09:33.210 –> 00:09:40.560 Joseph McElroy: cool so yeah like a serial entrepreneur you’ve got along well, a lot of places I sounds familiar to me.
00:09:42.900 –> 00:09:59.280 Joseph McElroy: So you know, I was looking at your linkedin profile right, of course, you know, trying to find out who you are and interesting things and I saw you have a patent something called technologies for a web domain ranking with temporal effects with competitive network environments.
00:09:59.580 –> 00:10:04.320 Joseph McElroy: What does this mean alright, so I have a visual i’ma show you that a little.
00:10:04.380 –> 00:10:13.320 Christopher Day: Explain I think super super succinctly, but at a high level the Internet was built for people to find any product service or information.
00:10:14.310 –> 00:10:25.980 Christopher Day: It was not built for product services and information to easily find the people, the target buyer and so we’re flipping the Internet just on its head.
00:10:26.520 –> 00:10:31.140 Christopher Day: Right, so we all use Google or bing or whatever it is some kind of search engine.
00:10:31.500 –> 00:10:38.880 Christopher Day: To go find things and they want to give us the greatest experience they can give us so they look for who they believe is the most relevant to serve that information to us.
00:10:39.510 –> 00:10:54.540 Christopher Day: Well, we decided to flip it on its head, and so the patent that you just described is based off of any topic, whether it’s toothpicks ferrari’s customer success software CRM coffee cups it doesn’t matter.
00:10:55.170 –> 00:11:04.020 Christopher Day: You enter any topic in and we understand all the most important questions in searches in the Internet that are related to that specific topic.
00:11:04.530 –> 00:11:18.300 Christopher Day: So all questions are not created equal all searches are not created equal, so we, and we want to understand how things are connected and then we unwind this to show marketers, these are the most powerful actions you should take first so that’s what the patents based on.
00:11:18.750 –> 00:11:19.980 Joseph McElroy: And that was in 2000.
00:11:21.420 –> 00:11:24.240 Christopher Day: I know that was about two years ago when that pat was awarded.
00:11:25.110 –> 00:11:26.610 Joseph McElroy: started the process about yeah.
00:11:26.820 –> 00:11:31.110 Joseph McElroy: I thought I saw the year was 2000 on that maybe your linkedin profiles.
00:11:32.220 –> 00:11:33.450 Christopher Day: For us to look at that yeah.
00:11:33.930 –> 00:11:37.680 Joseph McElroy: that’s pretty early for this concept we were barely doing search.
00:11:38.130 –> 00:11:40.230 Joseph McElroy: Right, so you know at that time.
00:11:40.290 –> 00:11:41.610 Joseph McElroy: wow okay cool.
00:11:41.760 –> 00:11:46.380 Christopher Day: into your point I don’t think this was even possible till probably seven less than 10 years ago.
00:11:46.410 –> 00:11:47.010 Christopher Day: right we didn’t have.
00:11:47.640 –> 00:11:53.640 Christopher Day: power we didn’t have database structures, you got to find the people to think about the problem differently so it’s been pretty exciting.
00:11:54.480 –> 00:11:58.140 Joseph McElroy: Oh wow that is exciting so so you’ve done a lot of things.
00:11:59.040 –> 00:12:09.810 Joseph McElroy: So we’re about to get to the point of taking a break, so I don’t want to start on a whole new adventure, but what would What would you like to tell us about your life outside of.
00:12:10.470 –> 00:12:17.250 Joseph McElroy: Business that you’re most proud of, I know you’re doing things like women in technology that’s why I did that little.
00:12:17.940 –> 00:12:19.410 Joseph McElroy: intro yeah.
00:12:19.440 –> 00:12:28.440 Christopher Day: yeah absolutely so i’m involved in in multiple organizations so women technology i’ve been lucky enough to be on a committee to help them find speakers and attend their events.
00:12:29.040 –> 00:12:44.730 Christopher Day: ITA the indiana technology innovation association tech point is another nonprofit association here in indianapolis so anything that just helped bring it to people that’s what i’m excited about what brings value to people’s lives and also playing basketball.
00:12:46.890 –> 00:12:50.250 Joseph McElroy: Well cool we’re going to take the breakdown them or get dug into what you’re doing now.
00:12:50.370 –> 00:12:51.330 Christopher Day: With the substrate.
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00:15:06.000 –> 00:15:12.570 Joseph McElroy: hello, this is Joseph Franklin McElroy back with the wise content creates wealth podcast with my guest Christopher day.
00:15:13.080 –> 00:15:25.470 Joseph McElroy: So, Christopher you claimed have discovered that marketing is at least service department in the organization access to tools would truly truly help them with you know things like content seo marketing, why do you say that.
00:15:26.370 –> 00:15:39.330 Christopher Day: So every other department in the C suite has a tool that they put finite data into, and then they run analysis around that reply, some bi and they make better decisions so finance operations warehousing sales everybody.
00:15:39.870 –> 00:15:48.150 Christopher Day: Except for marketing and the reason markers can’t do, that is because you can’t see touch and feel the Internet, and I have no idea what you’re actually thinking right now.
00:15:49.020 –> 00:15:55.470 Christopher Day: Well, what if there was a way that we could deploy right these macro networks to understand.
00:15:56.010 –> 00:16:01.710 Christopher Day: What people are actually thinking, because what goes in their brain comes down their arms out their fingertips on to a keyboard.
00:16:02.430 –> 00:16:11.040 Christopher Day: And they asked all sorts of questions and they do all kinds of searches and so, if we can understand those at the macro level and how all that stuff is is interconnected.
00:16:11.760 –> 00:16:17.760 Christopher Day: Then we can help them marketer shift from thinking through the lens of their domain expertise and what they think they should do.
00:16:18.420 –> 00:16:27.540 Christopher Day: Right to attract their target buyer and instead look at the opposite vantage point through the eyes of the target customer and align to that just a different way of thinking.
00:16:28.350 –> 00:16:35.220 Joseph McElroy: So if you can identify what they’re thinking about why does content even matter could you just do paid searches or serve ads to drive that traffic.
00:16:36.030 –> 00:16:43.080 Christopher Day: Because nobody looks at paid search ads well I shouldn’t say nobody looks at paid search ads that’s a whole nother topic.
00:16:44.520 –> 00:16:55.410 Christopher Day: But, but the short story is people have pain in desires right they either want to either want to solve their pain right fix the pain you’re having or they want to.
00:16:56.010 –> 00:17:02.820 Christopher Day: seek some resolution to a desire, they have right, and so, if you answer my questions.
00:17:03.270 –> 00:17:12.240 Christopher Day: When i’m organically looking for something if i’m in business mode personal mode, you know golfing mode whatever my hobbies or whatever my professional business life is.
00:17:13.020 –> 00:17:21.240 Christopher Day: If you’re aligning to what i’m thinking at that moment in time, right and your content shows up and I read now you’re building digital trust with me.
00:17:22.500 –> 00:17:37.140 Christopher Day: we’re creating a digital connection and so you’re more likely to fill it in emotion, a vote and want to learn more about what we’re providing, then you will someone else who doesn’t show up or it’s not relevant to the pain, or the desires you’re seeking.
00:17:39.210 –> 00:17:39.660 Joseph McElroy: well.
00:17:40.950 –> 00:17:42.000 Joseph McElroy: So you know the.
00:17:43.980 –> 00:17:46.230 Joseph McElroy: it’s if you’re going after their.
00:17:47.640 –> 00:17:55.230 Joseph McElroy: desires, do you think that it’s important for your content to be just available, or is there a place for gated content.
00:17:56.280 –> 00:17:59.370 Christopher Day: We personally believe that you should gate virtually nothing.
00:18:00.870 –> 00:18:04.680 Christopher Day: We just don’t live in that world today, I think meal that existed 10 years ago, maybe.
00:18:06.030 –> 00:18:16.440 Christopher Day: But the world we live in today, with all the Apps we have at our fingertips we’re we are, we expect instant gratification it’s who like to say, if you love it set it free 99% of the time.
00:18:17.430 –> 00:18:21.030 Christopher Day: The expectation is there should be zero friction with whatever i’m trying to engage in.
00:18:21.990 –> 00:18:26.220 Christopher Day: So I you know one example I like to give is you know i’m on Facebook and.
00:18:26.670 –> 00:18:38.610 Christopher Day: By the way, I think that they’re listening to us right on through our TVs and through our phones, they have to be sometimes I searched for something that’s targeting ads for it’s a little creepy but sometimes i’ll click a Facebook ad because I am looking for you know blue jeans.
00:18:39.180 –> 00:18:44.430 Christopher Day: For example, I click the add the first thing they asked for me, is my email done i’m out.
00:18:45.180 –> 00:18:47.070 Christopher Day: You have you built no digital trust with me.
00:18:47.610 –> 00:19:03.270 Christopher Day: Right, and so I I never move forward with those brands, so please if you’re one of those companies on Facebook that’s required an email when I click your ad remove it, I am nine times more likely to buy from you, if you don’t require an email in the first interaction saying.
00:19:04.290 –> 00:19:18.090 Joseph McElroy: No, you know I this is interesting, I you know, I have another business, which is in the hospitality space and we do things, called memorable experiences and one of the things we’re thinking about doing is a membership.
00:19:19.260 –> 00:19:28.710 Joseph McElroy: Your hair and his membership includes a lot of physical benefits to that one of them was to also create content that’s only available to the membership is that a good idea.
00:19:29.190 –> 00:19:34.230 Christopher Day: Sure yeah there, there are places where content might only be available to a membership.
00:19:35.760 –> 00:19:47.340 Christopher Day: But if if we’re going to have that then we better have a lot of content that builds a digital trust on why I would want to join that membership and get access to that premium content.
00:19:47.850 –> 00:19:54.750 Joseph McElroy: mm hmm interesting should your gated content in that situation, should it be searchable by.
00:19:56.760 –> 00:20:07.020 Joseph McElroy: About final like you know newspapers do via you know search engines, or should it be to just totally gated and not accessible and then a mystery until you actually become a member.
00:20:08.010 –> 00:20:18.420 Christopher Day: So, as we believe there’s that well there’s many types of content, many types of content, but we believe that there’s two big when it comes to digital there’s kind of two main purposes for content.
00:20:19.230 –> 00:20:31.470 Christopher Day: One piece of content is it has nothing to do with what you’re really selling or what you’re trying to provide it’s pure alignment to pain and desire of the target market.
00:20:31.950 –> 00:20:46.800 Christopher Day: it’s you might not talk about anything around your product right and so that’s what brings the people who are interested in whatever you’re solving or selling or or organization membership and then, when they get there that’s when you show them.
00:20:48.120 –> 00:20:50.340 Christopher Day: You know what they can expect it’s behind that wall.
00:20:51.450 –> 00:21:09.390 Joseph McElroy: cool we know what we’re talking about marketing in general, you know digital marketing specifically yo yo attribution is a big is a big subject, how can I tribute, the value of my content beyond paid us ratings traffic.
00:21:10.050 –> 00:21:19.200 Christopher Day: yeah that’s a great question and one that we’re particularly excited about because so so we’re talking about can content create closed one revenue.
00:21:19.620 –> 00:21:26.760 Christopher Day: Right after I met that’s, the sole purpose of why we do marketing is were responsible to ultimately drive revenue.
00:21:27.480 –> 00:21:37.560 Christopher Day: And it took us quite a while to solve this problem, but we can now see for any piece of content that is produced and also for organic search terms.
00:21:38.220 –> 00:21:45.990 Christopher Day: If that results in what does that customer journey, what does that path and did that result in driving closed one revenue, yes or no.
00:21:46.470 –> 00:21:51.570 Christopher Day: So we found out, for example, that for the first several years of demand gen we produced like 400 piece of content.
00:21:52.140 –> 00:22:01.500 Christopher Day: Once we cracked the code on understand if it’s actually driving revenue or not, we found the only three pieces of content, out of 400 that we had written actually had any impact on revenue.
00:22:02.790 –> 00:22:03.330 Joseph McElroy: If we.
00:22:03.870 –> 00:22:06.030 Christopher Day: Have 10 pieces we write are impacting revenues.
00:22:06.390 –> 00:22:09.450 Joseph McElroy: Well, how did you track the revenue to the specific music concert.
00:22:10.440 –> 00:22:21.420 Christopher Day: So, so our platform also allows us to connect to all different types of tools for our customers, or even for ourselves right so so any kinds of you know, Google, Facebook linkedin.
00:22:22.530 –> 00:22:31.980 Christopher Day: And then other tools like salesforce hubspot eloquent whatever company may be using we use all of those third party in first port for data party resources.
00:22:32.370 –> 00:22:41.280 Christopher Day: to tie to stitch together all of the data to understand throughout those touch points was somebody reading the content that we’re producing.
00:22:41.580 –> 00:22:53.340 Christopher Day: Today, did they look at that early in their journey was a top of funnel mid funnel into funnel and understanding what words right or more important, in other words along that journey till we can place those pieces of content in different places.
00:22:54.540 –> 00:23:02.100 Christopher Day: But that’s how we do we connect all those disparate tools together in one place and it’s a beast to model that data together, it took us a couple of years to figure it out.
00:23:03.120 –> 00:23:03.420 Christopher Day: well.
00:23:03.600 –> 00:23:08.760 Joseph McElroy: I wrote a term you know when we’re talking about this called organic value waterfall what does it mean.
00:23:09.900 –> 00:23:16.650 Christopher Day: till I think about the the organic value waterfall as if Why do I market right well in theory.
00:23:18.240 –> 00:23:25.170 Christopher Day: If I have a website, in theory, I want people to see that, so we think about it, as I should look at my top 100 rankings.
00:23:25.950 –> 00:23:32.790 Christopher Day: Right that’s with a leading indicator from my page one rankings that leads to traffic and what we really love is organic traffic.
00:23:33.540 –> 00:23:44.820 Christopher Day: And then leads in B2B it because of leads and B to C you’re just going straight to customers, but in the B2B world do you go from leads into customers right winning more customers and then my cost per lead.
00:23:45.330 –> 00:23:54.270 Christopher Day: And what we find is when you’re organically aligned to that organic value waterfall all your paid efforts downstream will be reduced by as highest three and four X.
00:23:56.700 –> 00:24:12.480 Joseph McElroy: cool so know what are the things that I like to do, and my team that will do when we’re doing seo is to have a you know content topical cluster or content pillar, do you find that those are still greatly useful in the seo content marketing space.
00:24:13.800 –> 00:24:18.810 Christopher Day: yeah I mean, in fact, we believe that’s the future well in fact we think people that haven’t adopted this strategy.
00:24:20.190 –> 00:24:22.410 Christopher Day: are already dead, they just don’t know it that’s what we believe.
00:24:24.570 –> 00:24:27.030 Christopher Day: So we call it, we like to call it pillar be.
00:24:27.630 –> 00:24:29.310 Christopher Day: Marketing and.
00:24:31.410 –> 00:24:38.190 Christopher Day: In any given topic right back to these these networks right this one’s green and black and this one over here is pink and green and black.
00:24:38.640 –> 00:24:48.510 Christopher Day: Right any given topic lives within a network of the network, which is the Internet, and so, if you understand the connectivity of i’ll just give a couple examples like.
00:24:48.930 –> 00:24:58.470 Christopher Day: Your content marketing doesn’t equal content strategy doesn’t equal content creation, they all have very different unique ecosystems of a word connectivity.
00:24:59.520 –> 00:25:03.450 Christopher Day: And so, if you don’t understand what that looks like thing you’re going to have a hard time.
00:25:04.560 –> 00:25:06.870 Christopher Day: Creating really efficient marketing strategies.
00:25:07.710 –> 00:25:18.780 Joseph McElroy: Who, I will have to use this whole segment my team is like really upset we have a clients fairly sizable wanted a new seo lead and he didn’t want to do content pillars that i’m like he’s not.
00:25:20.850 –> 00:25:24.060 Christopher Day: He probably should try to figure it out quickly or else you won’t be there very long it’s just.
00:25:24.930 –> 00:25:27.330 Joseph McElroy: No it’s driving us NUTS man I got it.
00:25:30.180 –> 00:25:32.340 Joseph McElroy: You get those client roadblocks and it.
00:25:32.340 –> 00:25:34.920 Christopher Day: sounds like me to have any intervention with them yeah.
00:25:37.980 –> 00:25:41.670 Joseph McElroy: Oh yes, you probably have stories I have stories.
00:25:41.820 –> 00:25:53.640 Joseph McElroy: Yes, oh yeah all the things that people invent the that have no basis in reality for making seo you know I can’t wait to there’s gonna be somebody that says, we need to break out the incense and go round.
00:25:57.990 –> 00:25:58.530 Christopher Day: To fun.
00:25:59.250 –> 00:26:04.200 Joseph McElroy: Oh, so what is the right volume of content needs to drive increased traffic.
00:26:04.350 –> 00:26:12.360 Christopher Day: skills, so it depends on on three things complexity of the network sophisticated sophistication of the competitors.
00:26:12.840 –> 00:26:17.160 Christopher Day: And that pillar piece marketing approach that we just talked about so here’s me here, be a couple of examples.
00:26:17.640 –> 00:26:26.010 Christopher Day: If you’re going after like CRM or marketing automation marketing attribution these are highly highly competitive global networks with really sophisticated companies.
00:26:26.520 –> 00:26:38.910 Christopher Day: And so that could take 100 pieces of content or more it’s going to take at least 60 to 80 to get started and you’re going to be over 100 if you go to something like five gallon buckets not as sophisticated the manufacturing world, and so you might get there with 16.
00:26:39.960 –> 00:26:47.970 Christopher Day: But you also get there with one blogs, and things like venture studios we have a customer and it’s one blog because nobody’s really going after of interest videos.
00:26:48.540 –> 00:26:54.900 Christopher Day: So it’s kind of anywhere between 100 plus all the way down to we have customers that get there, let me one blog overnight to page one.
00:26:55.620 –> 00:27:04.050 Joseph McElroy: Well fabulous well we’re going to take another break when we come back we’ll talk a little bit more rest of the content and then we’ll dig in a little bit about what your software does.
00:27:04.440 –> 00:27:05.130 Christopher Day: Alright sounds great.
00:27:09.600 –> 00:27:10.290 Christopher Day: Most of the.
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00:29:10.050 –> 00:29:20.190 Joseph McElroy: Oh, this is Joseph Franklin mcilroy back with the wise content creates well podcasts and my guest Christopher day so Christopher you know, a.
00:29:20.790 –> 00:29:31.770 Joseph McElroy: lot of companies say that seem to think that content creation doesn’t work why doesn’t it work for a lot of companies when they when they post for critical topics strategic for their business.
00:29:32.730 –> 00:29:47.070 Christopher Day: So it can be lots of reasons for that, but we we kind of bullet down and think about it and and kind of three you know high level reasons number one is markers have been forced to kind of write from a position of domain expertise versus customer pain and desire.
00:29:47.460 –> 00:29:49.950 Christopher Day: This is a, this is a mental shift right.
00:29:50.340 –> 00:29:51.870 Christopher Day: that’s the biggest issue we see.
00:29:53.010 –> 00:30:01.860 Christopher Day: The second one would be the market as if the world is flat right, so they will use traditional kind of old school seo tools and download a bunch of keywords and.
00:30:02.430 –> 00:30:06.480 Christopher Day: sort of in a spreadsheet which again leads back to.
00:30:07.170 –> 00:30:20.580 Christopher Day: A position of domain expertise that’s where the human brain just naturally goes to i’m just going to talk about what i’m comfortable with talking about which is typically my product or service and third when they do publish the content they don’t properly link it together on the website.
00:30:22.110 –> 00:30:26.640 Christopher Day: So we can think about a best in class, you know deployment of a pillar strategy.
00:30:27.180 –> 00:30:35.610 Christopher Day: is typically you know so one pillar right that’s the main topic right should be coffee cup or Ferrari or microphone or customer success software, whatever that main topic is.
00:30:36.480 –> 00:30:46.320 Christopher Day: And then three sub pillars that support that main pillar and then 12 supporting blogs that link to the three pillars sub pillars that link to the pillar.
00:30:47.160 –> 00:30:58.620 Christopher Day: And so we just found to get started that’s kinda like the optimum now again as we mentioned for highly competitive things you’re going to end up with 100 pieces of content or more others, you might stop at 16 but that’s how we think about it.
00:30:59.130 –> 00:31:02.700 Joseph McElroy: Well, how does a poser software help with that approach.
00:31:03.210 –> 00:31:11.700 Christopher Day: So, so what our software does is you can enter in any topic in the world, and you press a button and say January insights.
00:31:12.390 –> 00:31:28.770 Christopher Day: In 10 minutes, sometimes takes three minutes, sometimes it takes six minutes, sometimes it takes 12 minutes, but just basically say 10 Minutes it maps the entire world around that topic through the lens of your target buyer how they view your competitive network, so you and your competitors.
00:31:30.090 –> 00:31:39.240 Christopher Day: And then, so that shows you all the most powerful questions for that topic ranked in order of the most powerful searches for that topic ranked in order.
00:31:39.630 –> 00:31:45.810 Christopher Day: And so, and even goes to the most powerful websites if you’re doing display and there’s other things downstream but we’ll just stay at seo content.
00:31:47.010 –> 00:31:50.940 Christopher Day: So now, I know that, so we just eliminated months of research.
00:31:51.960 –> 00:31:59.100 Christopher Day: For marketers eliminated we’ve taken hours days, weeks, months of time and eliminated and put the 10 minutes.
00:32:00.030 –> 00:32:07.170 Christopher Day: Now that marker can act much more strategically and no stop guessing and now know what actions they should take next that will move the needle.
00:32:07.620 –> 00:32:16.470 Christopher Day: And then you click one more button and it automates the content brief so now, I want to write about a specific question it automates the content brief.
00:32:17.130 –> 00:32:27.810 Christopher Day: And so I can look at that content brief and say okay i’m going to write 700 words or 2000 words or having worked, I want to write, but these are the things that I should include in this order.
00:32:28.890 –> 00:32:35.010 Christopher Day: to align that target market that will put me in the best chance of get on page one and staying there.
00:32:36.000 –> 00:32:48.150 Joseph McElroy: Now i’m you know we talked about you know Laguna say they don’t have success with content right it doesn’t drive revenue and yeah you edify them how’s your software help with them.
00:32:49.170 –> 00:32:50.610 Joseph McElroy: drive driving revenue.
00:32:51.960 –> 00:32:52.560 Christopher Day: So.
00:32:55.020 –> 00:33:02.610 Christopher Day: It so i’ll mention a couple things high level number one is the world’s changed, and they might want to do a little reading.
00:33:04.350 –> 00:33:09.240 Christopher Day: If they don’t think that content drive revenue so number one is B2B.
00:33:09.660 –> 00:33:20.010 Christopher Day: Customers target buyers 70% of them do all the research and evaluation online if you’re not a part of that conversation your odds of winning rapidly decline and B2C it’s virtually 100%.
00:33:20.790 –> 00:33:26.880 Christopher Day: And so people don’t care about your brand they care about their pain or their desires and they want to explore and learn on their own.
00:33:27.300 –> 00:33:34.950 Christopher Day: So if you put content in front of them that aligns to what’s going through their brain in terms of questions and their searches that they’ve conducted.
00:33:35.460 –> 00:33:42.090 Christopher Day: They are going to engage with you and read your content longer than anybody else’s, we can see that in the statistics so hubspot.
00:33:42.510 –> 00:33:58.260 Christopher Day: produces you statistics and the average time on page is like 54 seconds of people reading your content and it’s lower in B2C and it’s a little higher a minute 20 in B2B we see the content that gets produced from our platform, we see people reading that content as high as 15 minutes.
00:33:59.610 –> 00:34:04.170 Christopher Day: I because it’s aligned to what they’re thinking they’re they’re curious, and they want to engage.
00:34:04.890 –> 00:34:22.320 Christopher Day: And so, if you build content that aligns to what they’re thinking you are going to build digital trust, and they are much more likely to engage with your sales team to buy and then again, you can see in our platform did that piece of content help drive to that closed one revenue.
00:34:23.430 –> 00:34:29.400 Joseph McElroy: Now you know there’s there’s many types of you know there’s when you’re talking about inbound marketing there’s the.
00:34:29.760 –> 00:34:35.610 Joseph McElroy: You know there’s different you know the old one was there’s awareness and then there was no research, and then there is.
00:34:36.090 –> 00:34:50.640 Joseph McElroy: No comparison and then there was negotiation that satisfaction was sort of one of the processes for inbound marketing do you produce content for all those places, do you, you know, in a in a sort of like Okay, this is transaction convert.
00:34:51.810 –> 00:34:57.780 Joseph McElroy: content is informational content you do, are you involved to help marketers make those decisions.
00:34:58.500 –> 00:35:05.550 Christopher Day: Yes, so we do have the capability to separate right from awareness right all the way to decision mode, but the the.
00:35:06.420 –> 00:35:12.630 Christopher Day: The customer you know the company, they also need to say we’re going to bring them right we’re gonna bring your target buyer to you.
00:35:13.470 –> 00:35:24.960 Christopher Day: Now you got to convert them, and so you know there’s little things such as we will look at their website and say hey you have no call to action bucket here button here right, and so there are some things of that nature that.
00:35:26.460 –> 00:35:42.720 Christopher Day: We we’ve been conditioned for instant gratification society today and in that in started off with Apps right in our personal world that has now bled into and there’s no difference between us as a buyer when we go home at night, or when we wake up in the morning go into the office.
00:35:42.900 –> 00:35:44.700 Christopher Day: We had the same mental mindset.
00:35:45.360 –> 00:35:56.430 Christopher Day: And so we in even in the B2B world you’ve got to make it easy for that person to buy and engage right there if they want to do even though you’ve written a piece of content that might be more top of funnel.
00:35:57.540 –> 00:36:03.750 Christopher Day: You need to have that immediate call to action, so they can talk to a salesperson right now, if they went to like literally right now.
00:36:04.260 –> 00:36:14.250 Christopher Day: In and not go to another place and read some more you have to give them offerings give them an easy on ramp and give them an easy off ramp to actually engage and start the buying process.
00:36:15.540 –> 00:36:24.420 Joseph McElroy: Oh so um so when you when you’re talking to people that want to get results you say that’s not going to happen right.
00:36:28.140 –> 00:36:37.020 Christopher Day: So in the old days right, so I actually think seo has a bad connotation right like the old days of keyword stuffing and creating box and backlinks.
00:36:37.770 –> 00:36:48.840 Christopher Day: it’s just a complete disaster and but the world has grown up today technology has caught up with a sophistication level that’s far past anything five or 10 years ago and so.
00:36:50.190 –> 00:36:56.940 Christopher Day: If people also use say what seo strategies can take 612 1824 months right it’s just not true anymore.
00:36:57.420 –> 00:37:09.870 Christopher Day: It goes back to the alignment, so it doesn’t necessarily take that time immediate results are are very possible we have customers that sometimes go to page one literally overnight is insane why because they’re organically aligned to that customer.
00:37:11.700 –> 00:37:26.040 Christopher Day: So I I that’s why we built demand job is to is to get rid of all of that noise and markers pulling their hair out trying to to download a bunch of data and to understand that data, and how can we just automate that piece.
00:37:26.880 –> 00:37:32.820 Joseph McElroy: For people on the on the B2B side, I think that the the approach of questions is like it’s.
00:37:33.150 –> 00:37:45.510 Joseph McElroy: it’s like it’s like you’re a non starter, if you know you’re not addressing with things like faq schema things like that we’ve seen in 10 minutes people answer a question go from nowhere to number one on a particular term.
00:37:45.840 –> 00:37:46.680 Christopher Day: yeah absolutely.
00:37:47.010 –> 00:37:54.660 Joseph McElroy: So I can see yeah but you know they have to have a site that is got some authority to begin with right.
00:37:55.890 –> 00:38:05.670 Christopher Day: We we haven’t seen that, of course, now somebody technical website, you know you gotta have decent page loads beads etc, but no, I mean we.
00:38:07.200 –> 00:38:09.750 Joseph McElroy: created a site tomorrow and use your software with.
00:38:10.200 –> 00:38:12.540 Joseph McElroy: Would you get would be getting some results for them, the next day.
00:38:12.990 –> 00:38:13.590 Christopher Day: yeah absolutely.
00:38:14.010 –> 00:38:15.780 Christopher Day: Absolutely absolutely.
00:38:17.070 –> 00:38:26.820 Christopher Day: Absolutely, so we work with startups to fortune 500 companies right, we have some of the biggest household names that in the world that our customers and startups that you’ve never heard of before.
00:38:27.450 –> 00:38:33.720 Christopher Day: And we’ve literally put them on the first page if sometimes overnight and it’s not an exception like it happens frequently.
00:38:35.190 –> 00:38:41.700 Christopher Day: And many, many times like pay said, seven out of 10 times they’re on page one, or something it’s important to them inside of 30 days.
00:38:42.210 –> 00:38:44.280 Christopher Day: mm hmm because it’s aligned.
00:38:45.030 –> 00:38:58.590 Joseph McElroy: Interesting yeah I mean that’s been historically there’s the concept, you know I use the expression that the Internet is a gaping ma that you throw content into so you have to create a lot of content, you don’t think that’s true anyone know.
00:38:59.160 –> 00:39:07.890 Christopher Day: it’s not true i’ll just give you I mean take this ticket demand jump, for example, so we decided to go after marketing attribution first so when we were looking at our platform like.
00:39:08.550 –> 00:39:17.340 Christopher Day: Okay content marketing super competitive, you know and we looked at multiple versions of content, so the content marketing content creation content execution content strategy.
00:39:17.820 –> 00:39:31.020 Christopher Day: These are all very different topics and then we look at marketing attribution because we have that in our platform as well, and so we decided to go after marketing attribution first, which was highly highly competitive globally but a little bit less competitive than content marketing.
00:39:32.040 –> 00:39:44.700 Christopher Day: And I think we initially stood up this is demand jump going up against the biggest names, or you can go Google market attributions he was on the first page and we were number one for a long time, and recently just went back to number two, I think it was.
00:39:46.350 –> 00:39:48.450 Christopher Day: But we did that with 40 pieces of content.
00:39:50.430 –> 00:39:51.510 Christopher Day: 40 pieces of content.
00:39:51.750 –> 00:39:59.130 Christopher Day: We went to page one and we’ve stayed there now we’ve we’ve we’ve increased and maybe we’re up to I don’t know 60 7080 pieces at this point over the course of the year.
00:39:59.940 –> 00:40:08.070 Christopher Day: But that’s just an example your content creation again with roughly 40 pieces of content highly highly highly competitive with the page one.
00:40:09.330 –> 00:40:15.600 Joseph McElroy: Well, you know, a recap, some questions about content that you know, one of them is.
00:40:15.930 –> 00:40:26.970 Joseph McElroy: You know i’ve customers come to us and said, well, we want to do this seo, but we want our content really to be about our brand value our brand voice a brand brand brand you think that should be the lead in the content strategy.
00:40:27.720 –> 00:40:28.800 Christopher Day: Completely backwards.
00:40:29.550 –> 00:40:34.830 Christopher Day: yeah so I mean the time I talk to you about your brand is once your target buyer gets there there.
00:40:35.910 –> 00:40:47.520 Christopher Day: you’re never going well, I shouldn’t say you never 90 points let’s just go back to the stats right there’s four and a half million blogs being written today as we speak 90.63% of web pages and blogs get zero traffic.
00:40:48.120 –> 00:40:52.320 Christopher Day: And there are a lot of B2C companies out there if you’re listening to this, I love you.
00:40:53.460 –> 00:41:03.540 Christopher Day: But you got change of thought process leading with your brand is a loser today it used to be a winner today to loser you you again you’ve got to lead with the pain of the target buyer.
00:41:04.020 –> 00:41:11.040 Christopher Day: And if you do that, and then you can talk about your brain once once they land on your website, when you have your beautiful product there they can easily click a button and buy.
00:41:11.700 –> 00:41:18.150 Christopher Day: Because you i’ll just use lipstick as an example the most powerful question in the world for lipstick is what does lipstick stand for.
00:41:18.720 –> 00:41:25.380 Christopher Day: it’s not revlon or maybelline or whomever it is what does lipstick stand for, if there’s any lipstick manufacturers out there.
00:41:25.890 –> 00:41:37.530 Christopher Day: I can show you exactly what to write that piece of content, if you write that you are going to attract massive content is take a beautiful little by button for them to buy your wonderful product talk about your brand once they get there after you’ve established that digital trust.
00:41:38.070 –> 00:41:39.480 Christopher Day: fabulous sorry that’s.
00:41:39.600 –> 00:41:43.770 Christopher Day: The only show that doesn’t know it sounds like and I agree with you know.
00:41:44.910 –> 00:41:46.860 Joseph McElroy: I mean a lot of ways, I mean.
00:41:48.210 –> 00:41:58.560 Joseph McElroy: We have some we can discuss co brand loyalty over time and content to support that but anyway, we got to take a break we’ll come back we’ll finish up with some of the other things that you’re doing.
00:41:59.070 –> 00:41:59.550 awesome.
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00:43:59.220 –> 00:44:09.630 Joseph McElroy: hi this is Joseph Franklin McElroy back with the wise content creates well podcast my guest Christopher day so before we move on, I just want to ask you something about it.
00:44:11.370 –> 00:44:17.580 Joseph McElroy: So you can tell people a lot of what content to write and actually sort of the nature which should be in that content.
00:44:18.180 –> 00:44:33.390 Joseph McElroy: But there’s a lot of other things that go into content like behavioral science science creativity, you know things like that is that something that your software can do is there still room for the human and the scientists and psychologists to be involved and create a cup.
00:44:34.020 –> 00:44:47.130 Christopher Day: I love that that’s a great question so we very, very passionately believe that content creation is about two things science and art or I love your word storytelling we think the same way.
00:44:47.760 –> 00:44:56.460 Christopher Day: So there’s a science aspect of it to kind of know what the components, we need to include are but there’s absolute that overlay of the storytelling the art the human element.
00:44:56.850 –> 00:45:04.770 Christopher Day: Of them how to make how to bring it to life right make it jump off the page and be engaging we definitely agree with that we’re working on.
00:45:05.880 –> 00:45:07.860 Christopher Day: Some automated content creation.
00:45:08.220 –> 00:45:09.840 Christopher Day: we’ve been working on for about 18 months.
00:45:09.840 –> 00:45:19.170 Christopher Day: I think we’re getting close to something, but we don’t we don’t think that replaces a human at all, it just helps get the human a little farther down the road so, then they can bring their magic to it that storytelling.
00:45:19.950 –> 00:45:32.250 Joseph McElroy: yeah that’s that’s my opinion I view that for the foreseeable future yeah then we’re writers going to start viewing themselves with sidewalks but not being replaced right they’re going to be.
00:45:33.450 –> 00:45:37.470 Joseph McElroy: augmented by Ai and these tools, but.
00:45:37.890 –> 00:45:39.720 Joseph McElroy: To help them be much more efficient right.
00:45:40.170 –> 00:45:46.770 Christopher Day: Oh, and if they’re writing stuff and they’re getting paid for it, in theory, it would it would help their production by 234 X.
00:45:47.220 –> 00:45:49.980 Christopher Day: And so they can be much more efficient and make some more money to go.
00:45:50.370 –> 00:46:07.650 Joseph McElroy: yeah they got a couple years they got a year or two, maybe even five where they can be doing the same thing that they’re doing now, in terms of charging but reducing their time I make a lot more money, this is a, this is a time right now for writers do some Bank makes them bank right.
00:46:07.710 –> 00:46:09.240 Christopher Day: The trash can right now.
00:46:10.200 –> 00:46:25.140 Joseph McElroy: Oh, this is the time oh yeah so cool so let’s talk a couple of a couple of things interesting to me, so you know this is what’s been a pandemic world and you’ve been doing some speaking in a moderate how’s that working for you.
00:46:25.800 –> 00:46:42.210 Christopher Day: You know I love it I the kingdom it’s been interesting and I think you know, at least for what I do for a living extremely blessed that we’re able to do it in a remote environment but, but I have been doing a lot of guest appearances on podcasts and over the last couple of years.
00:46:44.610 –> 00:46:53.160 Christopher Day: I think people, I think the pandemic help people to kind of take a moment to step back and and and realize they’re kind of tired of the rat race.
00:46:53.850 –> 00:46:59.160 Christopher Day: Right and they’re tired of false promises that that people talk about what technologies.
00:47:00.810 –> 00:47:01.380 Christopher Day: and
00:47:02.700 –> 00:47:10.110 Christopher Day: Things were moving so fast I just I think it opened up a lot of people’s eyes to a lot of things, a lot of different things, their personal, professional.
00:47:10.620 –> 00:47:18.660 Christopher Day: world and so i’m just trying to do things that, if I can just bring up a little bit of experience, sharing you know, two people.
00:47:19.500 –> 00:47:35.580 Christopher Day: That helped make their lives better than I mean there’s a lot of pleasure and doing that and and I engage with various podcast etc as well right to take a moment step back and reflect or think you know how could we do better things you know at domain jump or in my personal life so.
00:47:37.710 –> 00:47:45.750 Christopher Day: I just I think at a high level markers if I bring it back to marketing I think mark has been underserved for decades and.
00:47:46.860 –> 00:47:54.660 Christopher Day: They just want something that is going to remove guesswork and replace it with knowledge and help them sleep better at night, I saw a.
00:47:55.620 –> 00:48:01.950 Christopher Day: quote from one of our one of our customers and actually our own leader own marketing leaders that has said this multiple times in the last year.
00:48:02.700 –> 00:48:09.630 Christopher Day: But he’s I can sleep better at night I go to bed more confident that the decisions I made today are actually going to work than I ever have before.
00:48:10.140 –> 00:48:17.310 Christopher Day: And we actually heard that from a prospect that just became a customer with one call close he’s like you know what I think I want to sleep better at night, it was.
00:48:17.370 –> 00:48:19.170 Joseph McElroy: actually going to put my favorite quote of the week.
00:48:19.680 –> 00:48:20.910 Christopher Day: On linkedin today.
00:48:22.620 –> 00:48:23.130 Christopher Day: yeah like.
00:48:24.630 –> 00:48:25.680 Christopher Day: sleep is cool.
00:48:26.130 –> 00:48:37.380 Christopher Day: Yes, cool again people you stop by on you know pull an all nighter and there’s like some badge of honor now that’s not really closely, you need your sleep to to to be able to operate at the top of your game.
00:48:37.830 –> 00:48:49.080 Joseph McElroy: that’s the promise of Ai in general robotics I mean our future is mostly will be able to do more with less, and you know, unless unless you know personal.
00:48:49.410 –> 00:49:04.770 Joseph McElroy: You know impact on our lives, though, the danger is that we replaces us and we don’t have productive things for our society which could be dangerous yeah so you started a podcast called page wonder bus tell me about that.
00:49:05.400 –> 00:49:12.150 Christopher Day: yeah so we’re super excited about it, so we we literally just launched it last week on the first episode.
00:49:12.690 –> 00:49:22.170 Christopher Day: But page one or bust is is all about, why do we, the concept is, why do we do marketing at all right, the concept of why we do marketing is we want people that haven’t heard about us.
00:49:22.590 –> 00:49:29.760 Christopher Day: to learn about us and understand that we can help solve their pain or fulfill their desires, whatever it might be.
00:49:30.390 –> 00:49:41.190 Christopher Day: and build digital trust and get them interested in engaging with our team right to maybe become a customer and part of the family, either immediately or or over time, and so we have all kinds of people.
00:49:42.240 –> 00:49:46.440 Christopher Day: I think we’ve done about six or seven pre recordings already so they’ll start coming out every two weeks.
00:49:47.010 –> 00:50:04.890 Christopher Day: But we’re inviting guests that are CEOs to writers to marketing leaders CFO vcs so people from all of these different walks of life that think about like what is their viewpoint or various point on the only appreciating asset.
00:50:05.910 –> 00:50:16.830 Christopher Day: In marketing, which is content which seo content say it’s the only appreciate asset, if you do it right right into how they all think about it, because they’ve all they’ve all been burned and all have horror stories.
00:50:17.460 –> 00:50:34.350 Christopher Day: And so we’re just trying to expose those old stories of where where it failed and then hey there’s a yellow brick road there’s a beautiful light at the end of this tunnel and there’s a much more efficient way to do it and we can just help you know we’d help expose that to the world.
00:50:35.820 –> 00:50:37.710 Christopher Day: that’s that’s why we’re doing it so we’re super excited.
00:50:38.550 –> 00:50:44.850 Joseph McElroy: So revolutionaries or you’re secretly leaving a revolution that’s very that’s good.
00:50:45.270 –> 00:50:47.880 Christopher Day: Last it’s just it is just a blast.
00:50:48.180 –> 00:50:50.250 Joseph McElroy: So anything else you want to tell us about the manager.
00:50:51.690 –> 00:50:57.540 Christopher Day: So another thing we’re excited about is we’re building a Center of excellence and so you know, today we have.
00:50:58.650 –> 00:51:04.710 Christopher Day: I think we’re getting close to 40 agency partners all across the globe and we’re building out a Center of excellence.
00:51:05.700 –> 00:51:15.540 Christopher Day: To to help just show people these best practices and how they can literally just enter a topic right it runs this network, you get this data, and this is how you put that into action.
00:51:15.990 –> 00:51:25.950 Christopher Day: it’s we’re really excited about that, because we want to go from you know 40 agencies to 400 to 4000 to 40,000 right so there’s a big initiative we plan to have the initial.
00:51:26.490 –> 00:51:32.760 Christopher Day: Center of excellence launched here, probably the next 60 days Max so we’re super excited about that.
00:51:33.450 –> 00:51:38.430 Christopher Day: Because we like to say, we were not here to write the world’s content we want to help power, the world’s content.
00:51:38.940 –> 00:51:50.130 Christopher Day: So we do have some writers in house to help people just get started, but they don’t have a connection, but we want to empower all of our agency partners to deliver these results for companies all across the globe.
00:51:51.810 –> 00:51:57.810 Joseph McElroy: So if somebody wants to follow you reach out to you understand what you’re doing where they where they are reaching.
00:51:58.380 –> 00:52:05.490 Christopher Day: yep on linkedin they can find me at Joel Christopher day CEO of domain jump at the search that they’ll find me on linkedin.
00:52:06.690 –> 00:52:15.210 Christopher Day: Also on Twitter in our company website website is demand jump calm and then page one or bus can be found on any place you listen to podcasts.
00:52:15.990 –> 00:52:23.100 Joseph McElroy: Well, thank you, thank you very much for joining us today it’s been a pleasure talking to and find out more about software, I signed up for a.
00:52:23.820 –> 00:52:38.670 Joseph McElroy: trial and then we’ll play with it, I already I already did my first search got some interesting results I love the fact that it would told me what some low hanging fruits are for some of the pages and see how that that works.
00:52:39.030 –> 00:52:40.530 Christopher Day: awesome sounds great doesn’t think.
00:52:40.590 –> 00:52:44.100 Christopher Day: i’m, thank you for having me it was wonderful to hang out with her today cool.
00:52:44.430 –> 00:52:55.980 Joseph McElroy: So you can find out more about this podcast wise content creates wealth and why is contact Chris will calm, as well as the think la tech media COM website, we also have a Facebook page.
00:52:56.850 –> 00:53:07.170 Joseph McElroy: called it’s facebook.com slash wise content creates well, we are part of the talk radio dot nyc network, which is a.
00:53:09.420 –> 00:53:18.870 Joseph McElroy: Daily live pot test station, you know talk radio dot nyc and find all sorts of podcasts that are beamed out live.
00:53:20.310 –> 00:53:22.740 Joseph McElroy: And also then recorded and available.
00:53:24.090 –> 00:53:37.530 Joseph McElroy: Under the shows, but they have really a great variety of shows it’s a network that includes self help business travel, I have another podcast on this network called gateway to the smokies.
00:53:38.580 –> 00:53:55.830 Joseph McElroy: That that airs on on on Tuesdays from six to seven is about tourism and having fun in the great smoky mountains National Park in the surrounding towns, and of course this podcast wise content create wealth is every Friday from noon until one.
00:53:56.880 –> 00:54:04.530 Joseph McElroy: And we have some great podcasts understanding content and marketing it’s been a great pleasure to be here and we’ll see you next week.