Without an eCommerce SEO audit, optimization strategies are like building a house without an architectural plan – confusing and impossible to gauge. In a competitive online marketplace, eCommerce stores must stay ahead of the curve and the competition. A targeted eCommerce SEO audit provides essential updates about site progress to refine future marketing campaigns.
A specific audit for eCommerce stores is important as these sites often contain hundreds, or thousands, of pages. Ensuring each page and product is optimized drives traffic and improves conversions. Discover what an audit covers and how it can help your eCommerce store achieve the next level of success.
Finding the Right Words with an eCommerce SEO Audit
An audit begins with evaluating current keyword usage to ensure relevant short-tail and long-tail keyword phrases are used on the site pages. Keywords are chosen based on competition, relevancy, and search volume to drive your site’s niche traffic. Keywords are incorporated into current and future content, title tags, and meta descriptions.
Our team identifies pages that rank lower on the search engines. Current content is refreshed with targeted keywords, updated links, and new facts. Integrating keywords into the content and tags helps search engines and consumers find it. Related keywords are also sprinkled into the content and titles to appear in more search engine queries.
Look At What They See
Title tags and meta descriptions are the first words users view in the search engine results. Optimizing the tags attracts more targeted traffic and gives people a reason to click on the listing. Analyzing the click-through-rate (CTR) determines if the tags are interesting enough to encourage visitors to click on the result.
Descriptive and relevant tags show users the listing answers their inquiry. Rewriting the titles to include pertinent information and a call to action lets people know what to expect from the page and improves the CTR. If the CTR is high, but conversions are low, the title and description may need to be refined to match your visitors’ expectations.
Give Them What They Want and Need
Competitor analysis and evaluation of your content strategy reveal lost opportunities and where improvements can be made. Quality content is crucial for branding, building authority, and developing meaningful relationships with consumers. Giving them exactly what they need and want ensures they come back for more. Content and SEO differ depending on the platform used – optimization on Amazon is not the same as optimizing for Google. Our team optimizes based on the platform requirements and user expectations.
Our team helps you refine content to appear on more targeted search results and improve conversions. Through intelligent optimization, content is crafted to appear in Google’s SERP features, such as snippets and People Also Ask. Content showing up in these results gets more traffic and helps establish the eCommerce brand as an industry authority. We help find relevant topics and create a content calendar to improve ranking and conversion over time. By searching for short-term and long-term wins, more traffic starts to visit your eCommerce site.
Going Off the Page
A robust eCommerce SEO audit includes on-page and off-page recommendations. Backlinks are links from other sites that act like votes for your site. Quality backlinks help boost ranking and establish trust. Spammy backlinks can hurt your site ranking and can be removed or disavowed. Our team helps procure good backlinks for improved ranking over time.
Social profiles are also an essential part of eCommerce SEO, as people search for what they want on social media. Regularly posting links to content and product pages drives more traffic to the site. Developing a viable social media presence and strategy helps businesses connect with more customers.
Focus on Technical SEO with an eCommerce SEO Audit
Site operation is a crucial aspect of the overall user experience. Visitors expect a site to load quickly and be easy to navigate. Technical SEO is key for eCommerce sites with many pages for products and content. For example, search engines understand sites by the XML sitemap and robots.txt, so they know what pages to crawl. Sites must be crawlable and indexable to appear on the search engine results. Plus, users expect sites to load quickly and be mobile-friendly without broken links or misdirects.
People visiting eCommerce sites typically want to purchase products, which means sharing their personal information—establishing a secure website with an “HTTPS” at the beginning of the URL rather than “HTTP” is crucial to establish trust. Our team evaluates your eCommerce site’s speed, security, and function to ensure it operates smoothly. We also help you leverage schema to improve your site’s search engine visibility.
Contact us today to learn more about the advantages of an eCommerce SEO audit. We use top industry tools, such as BrightEdge, to unearth unexpected opportunities to rank higher on the search engines, brand your eCommerce store, and improve conversions. Let us guide you through the process to find ways to boost your online presence.