Travel SEO Case Studies

Travel companies that want to propel to the top of search engine results choose Galileo Tech Media to manage their SEO strategies. We know Travel SEO. Our team has produced thousands of targeted Keywords and pages of Content for some of the biggest travel brands in the world, including international hotel chains and high-profile travel agencies. We provide managed SEO services for big and small travel brands, pushing them to success through Keyword Research, Content Creation, Local SEO, Link Building and more. In fact, brands that use our SEO services show the highest volume of direct site bookings on their own websites.

Travel Seo Services
Travel SEO Blog

Travel SEO Case Studies

Travel companies that want to propel to the top of search engine results choose Galileo Tech Media to manage their SEO strategies. We know travel SEO. Our team has produced thousands of targeted Keywords and pages of Content for some of the biggest travel brands in the world, including international hotel chains and high-profile travel agencies. We provide managed SEO services for big and small travel brands, pushing them to success through Keyword Research, Content Creation, Local SEO, Link Building and more.

Travel SEO Services
Travel SEO Blog

Case Studies From Our Travel SEO Portfolio

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Why You Need Managed SEO Services for Travel

Travel companies need to take a strategic and comprehensive approach to SEO in order to increase visibility and ROI. To stand out from the competition and build brand trust, which boosts conversions and drives loyalty, it takes a plan like the one we use at Galileo Tech Media to push our clients to success. We manage complete SEO services for international hotels chains, multi-billion dollar travel agencies and other travel businesses, big and small. We combine SEO Keyword Research, SEO Content Creation, Local SEO, Website Analytics, and various SEO Tools to propel our clients to success.

How to Improve the SEO of Your Travel Website

What is a traveler’s best friend? It’s not an awards program, a fancy luggage set, or the latest and greatest guidebook. It’s the Internet. Indeed, according to a recent survey of travelers, over 50% of all bookings happen online. More importantly, about 65% of those bookings happen directly on a brand’s website. While this poses a great opportunity for digital marketers looking to reach eager and engaged travelers, it also means that web content must be optimized in order to connect with these individuals. Ahead, we’re sharing our top 3 travel industry SEO strategies – passport, not included.

  1. Don’t target your industry – target your destination

Unsurprisingly, travel searches tend to be more location-specific (“North Miami luxury hotels”) than general (“luxury hotels”). So while targeting “macro” travel keywords might seem like a solid foundational strategy, unless you are an industry-dominant player globally, your best bet is actually to focus on integrating destination-specific, hyper-local keywords within your content.

This doesn’t just mean ensuring keywords like city and state are incorporated into copy, titles, and meta-data – it means integrating items like neighborhood, nearby local landmarks, and even notable streets to make your content hyper-relevant for the inquisitive traveler. So, for example, if you’re a hotel located in New York, in Midtown, just steps away from the Empire State Building, all of those defining keywords should be integrated into your copy. Doing so might make the difference between someone selecting your business over your neighbor’s.

  1. Speak the local language.

So you’ve optimized your main pages to include relevant, location-specific keywords. The next step is to build out unique and location-specific pages to further enhance your SEO. For example, a “neighborhood guide” or “local blog” is a great place to start. In it, you can include information about nearby landmarks, plus top restaurants, bars, shops, and other notable attractions in your area. In doing so, you’ll be increasing your search relevance and taking advantage of the built-in equity of these higher-ranking keywords. Plus, this content will only further enforce the message to travelers that you are the local authority.

  1. Take time to create, manage, and maintain your local social profiles.

Yelp, anyone? Yep, many travelers rely on internationally recognized – but locally maintained – social properties like Yelp, TripAdvisor, and Google Business Pages to research and evaluate travel destinations. As such, the savvy marketer should be taking steps to ensure that their business has a presence across all of these channels (and that the information listed within each is accurate and informative). But establishing pages isn’t enough – take the time to monitor them and to actively interact with your communities, too. Doing so has a dual fold benefit: One, by listening and communicating with your audience, you’re building relationships and, hopefully, goodwill. Two, by maintaining a positive brand presence on these local channels, you are increasing the likelihood of inbound clicks to your website – something which Google (and other search engines) looks favorably upon when ranking your page.

Need Help

And if you’re looking for help, this just happens to be Galileo Tech Media’s specialty. We’ve researched tens of thousands of travel-related keywords. We’re written thousands of pages of SEO hotel content. And this content is seen by millions of online searches. We know how to help travel focused businesses get customers.

Learn More About Travel SEO Services

For Healthy Travel SEO Results, Go Organic

Galileo Tech Media CEO Joseph McElroy is considered a Travel SEO expert, in NYC and beyond. He recently was invited to contribute to Ardor SEO’s “SEO Authority Guide.” An avid traveler himself, Joseph used his most recent trip to Mexico to illustrate that Travel SEO most certainly is not dead.

Hop on over to take a look at Joseph’s contribution, “For Healthy Travel SEO, Go Organic.” Take a look at their full SEO Authority Guide while you’re at it. Let us know what you think!

Travel SEO Blog Posts