You’ve taken on an initial Amazon SEO audit to determine areas of strength and areas for improvement, conducted all-important keyword research to hone in on your brand’s most relevant keywords and read up on Amazon SEO optimization basics. Having completed these steps, it’s now time to move onto the nitty-gritty: Amazon listing optimization!
Why optimize your Amazon product page listing?
In Amazon’s increasingly competitive retail environment, it’s not enough to simply create a product page listing and hope for the best. Further, repurposing content from an e-commerce web page is not necessarily an effective Amazon SEO strategy; yes, much like Google Amazon’s smart and ever-evolving algorithm, A9, favors copy that is keyword-rich, but unlike Google and other search engines, A9 places first priority on content that converts to sales.
As such, marketers must approach the task of Amazon SEO copywriting in a nuanced way, bearing in mind the following statistics (via CPC Strategy):
- 70% of Amazon customers never click past the first page of search results
- 35% of Amazon shoppers click on the first product featured on a search page
- The first three items displayed in search results account for 64% of clicks
- 81% of clicks are on the first page of search results
Bottom line: Strong search rankings tangibly and unequivocally translate into more sales.
How to conduct Amazon page listing optimization
For the unanointed, conducting Amazon page listing optimization can be both a daunting and time-consuming task. That is why working off of a solid template can make it much easier. Luckily for you, we’ve compiled the five key features every Amazon product page listing needs in order to be optimized for Amazon SEO.
The goal? More shoppers finding your product and — you guessed it — more sales!
The five key elements of a successful Amazon product page listing, in order of importance
#1 – TITLE
#2 – FIVE BULLET POINTS
#3 – DESCRIPTION
#4 – BACKEND KEYWORDS / SELLER TERMS
#5 – PRODUCT IMAGES