Skyscrapers, in context of SEO, refer to building a piece of content or a resource that addresses a common topic and adds onto it. Rather than building a new, unique concept into an on-site guide or content piece, we’re taking something that’s already out there and doing it better—in a more visual format, a more comprehensive guide to the topic at hand.
Using Wise Content techniques, we take outdated or uninspiring content on authority websites for schools, government offices and other agencies and make it more interesting. We then reach out to the bloggers and publishers who previously linked to that content, and convince them to link to our new, better version. It’s fairly straightforward – and completely white hat.