Travelers may not always plan ahead due to busy and unpredictable schedules. When they get time off, they are ready to book a getaway now. A travel copywriter understands how to present last minute travel opportunities in a way that encourages people to take action. An example is offering a limited time only discount or reminding travelers of an upcoming event they don’t want to miss, such as Mardi Gras in New Orleans.
Descriptive content can exhilarate and titillate consumers, making them feel like there’s no better time than the present to book a trip. Everyone wants a one-of-a-kind journey or to score an amazing deal on a fantastic vacation. Appealing to these emotions gets readers to become paying travelers.
With 49 percent of millennials taking last minute vacations, this is a growing marketing travel businesses and copywriters are watching closely. Narrowing in on this target market can be a viable way to increase conversion rates and get more last-minute bookings. Blogs, social media posts, text messages, and email are all ways to reach out to these travelers who are in the market to book a trip fast.
Analyzing the target market, performing detailed keyword research, and checking out the competition are the foundation for creating actionable travel content. An effective travel copywriter naturally integrates keywords and concepts into readable content that makes travelers want to take action. Anything less means your business is losing leads.
Do you doubt your skills as a researcher, SEO expert, and writer? Or you might not have the time to wear all three of these demanding and time-consuming task hats. Let the professional team at Galileo Tech Media take care of your travel copywriting needs. Talk to us today about how you can improve conversion rates and boost profits with stellar copywriting that gets the job done.