Travel Copywriting

Wise Content for Hotels, Agents, and Destinations

They say that Content is King, but we know that Wise Content rules the world. Today, the minimum standard for digital travel marketing is great travel copywriting. But that is only part of the solution. You have to think about AI, Big Data, Behavioral Science, and Semantics to compete against sophisticated competition. That is where we help. With an army of heavily trained travel copywriters, informed by tools, science, and data – we make the best copy for travel that you can get. And we have the clients to prove it – Marriott, Travel Leaders, and Hilton are just a few.

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Our Travel Copywriters Thrill Travelers Into Taking Action

Understand our Approach

The power of words is as undeniable as the thirst to travel the world. Weaving these worlds together brings people to another place in their minds. Once they imagine it vividly, the desire to go takes over.

travel SEO copywriter skillfully combines information, emotion, and search engine optimization to create content that evokes a positive reaction. By resonating with readers and making their dreams feel like a tangible reality, visitors transform into travelers who take action.

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Spontaneity Based on Research

Effective travel copywriters know how to connect with the right people. Content that feels spontaneous is really based on detailed research. A writer needs to get the facts to develop content that reaches out to readers and search engines.

The first step is to define the travel company’s target audience. Content should relate to potential customers by answering their questions, addressing their concerns, and inspiring their sense of adventure. For example, gushing about the joys of a spa getaway at a resort is unlikely to appeal to tent-pitching camping enthusiast.

Then keyword research is performed to optimize the content for search engine recognition. The research is based on search volume, competition, and intent. What does the traveler want and how will they look for it? The answers to these questions provide the necessary fuel to create content that gets travelers in motion.

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Focus On Sensory Stimulation

Our senses help define our experiences and memories. The way something looks, sounds, feels, tastes, and smells makes us want it and remember it. Travel copywriters focus on sensory stimulation to catapult readers away from their computers and into another world of total enjoyment.

How would you imagine a trip to the Caribbean islands? A writer may focus on the sweet tropical juice of local pineapples and coconuts, creating a sensual delight based on flavor and aroma. Consider a description about endless miles of white, silky sand with waves lapping at the shore as seabirds call to the golden sunset. Readers visualize the sunset with the feeling of sand beneath their feet as they listen to the call of native birds.

Robust descriptions elicit an emotional response. Readers dare to dream of their ultimate getaway, then make plans to schedule it. Professional writers go beyond basic descriptions, providing the details readers need to create their ultimate fantasy vacations.

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Create Enthusiasm About Unique Experiences

Modern travelers want more than the mundane vacation at a typical hotel. Older travelers have been there and done that already, so they are looking for something new. And millennials are focused on having unique experiences rather than accruing things. Both ends of the spectrum create opportunities for savvy copywriters and travel businesses.

Booking.com research revealed 55 percent of travelers think the greatest thing about travel is escaping their comfort zone. Travelers long to do things they never did before. The top five trips they would love to try someday include volunteering, gourmet adventures, mystery trips, sabbaticals, and an ancestry vacation to learn about their heritage.

A writer crafts novelty ideas to pique the imaginations of potential travelers. How can the travel company provide an incredible escape, unlike anywhere or anyone else? Knowing what makes the business different and special makes it easy to integrate branding and trust in irresistible content.

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Share Exciting Knowledge with Opportunities to Learn More

Travelers look forward to learning something new during a vacation. Exciting facts and useful tips encourage travelers to find out more about various destinations. Sharing little-known information can help seal the deal for travelers who want to learn during their adventures.

People of all ages and backgrounds want an opportunity to exercise their minds during their next trip. For example, 13 percent of millennials are more likely to travel to a place with historical or cultural relevance, and half of the solo travelers have a college degree. More than half of Generation Z travelers book trips to help increase their knowledge.

While colorful words are essential, a seasoned travel copywriter also searches for opportunities. Knowing the statistics behind the travel industry helps writers understand what travelers want, so they deliver content that matters. An experienced writer harnesses the power of statistics and data to stimulate travelers intellectually and emotionally.

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Make it Meaningful and Memorable

Outstanding travel content is developed around memorable travel experiences (MTEs), based on a decade of academic research. MTEs are flashbulb memories that are exceptionally long-lasting and vivid. And they are a better indicator than satisfaction for word of mouth, brand loyalty, and revisit intention.

Travel content should build anticipation for the reader to increase the vividness of MTEs, inspiring an emotional reaction. Feelings are an integral part of MTEs, such as happy, worried, sad, sociable, guilty, and pleasant. The goal is to inspire positive feelings about a travel memory or a potential travel memory.

Whisk the reader away with little details people would never know unless they visited a certain location or resort. Describe a specialty cocktail only served in the area, and what travelers do while they sip it. Mention the pulsating rhythms of local music played at the hottest nightclubs and how people dance to the sound. Jog the reader’s fondest memories to encourage future bookings.

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Indulge in Hedonism

Hedonism is an integral part of the most pleasurable travel experiences. Gourmet cuisine, fine wine, and luxurious accommodations with the most exceptional amenities take people away from the stress of their daily lives to a world of total self-indulgence. More than half of people travel to recharge their batteries when they feel tired, busy, and stressed.

And these travelers are willing to spend their hard-earned money on indulgent experiences and behaviors with 37 percent very likely to splurge on experiences related to food and drink. Dance all night with icy libations. Feast on gourmet cuisine prepared by highly rated chefs. Mentioning these travel experiences awakens the hedonistic desires in travelers.

Many travelers view vacations as a chance to overindulge on their favorite food, drink, and pampering experiences. A travel copywriter highlights opportunities to kick back during an oceanfront massage or sip handcrafted cocktails created by a master mixologist. When readers imagine these travel experiences, they want to get there as quickly as possible.

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Inspire a Refreshing Feeling of Freedom

A travel copywriter gets into the shoes of potential travelers. Walking a virtual mile in their shoes helps writers understand what makes travelers take action. Freedom is a compelling reason for people to take time off to escape to a faraway place. Whether someone works in a cubicle or corner office, the four walls start to close in and they want to get out. And those who are outdoors or moving around welcome an opportunity to unwind in their comfort zone.

Multi-tasking and technology have put people on a fast-track with little time for their thoughts and hobbies. A vacation becomes a way to break free from the constraints of daily life. Writers incorporate relevant keywords with language focused on freedom and exhilaration to remind people it’s time to cut loose and schedule a trip.

With freedom in mind, an increasing number of travelers want immersive and action-packed experiences during their stay. Snorkeling, sailing, and kayaking have all grown in popularity over the past five years. The lure of the great outdoors and all it offers is an effective way to entice people to book a much-needed vacation.

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