Outstanding travel content is developed around memorable travel experiences (MTEs), based on a decade of academic research. MTEs are flashbulb memories that are exceptionally long-lasting and vivid. And they are a better indicator than satisfaction for word of mouth, brand loyalty, and revisit intention.
Travel content should build anticipation for the reader to increase the vividness of MTEs, inspiring an emotional reaction. Feelings are an integral part of MTEs, such as happy, worried, sad, sociable, guilty, and pleasant. The goal is to inspire positive feelings about a travel memory or a potential travel memory.
Whisk the reader away with little details people would never know unless they visited a certain location or resort. Describe a specialty cocktail only served in the area, and what travelers do while they sip it. Mention the pulsating rhythms of local music played at the hottest nightclubs and how people dance to the sound. Jog the reader’s fondest memories to encourage future bookings.