When it comes to SEO, it’s important to leave no stone unturned. However, for those with little experience with search algorithms or those who simply don’t have the time and money to invest in a complicated SEO plan, free SEO analysis tools can be extremely useful. Employing these free tools as part of a thorough SEO plan can help to maximize your brand’s online presence.
Finding the Best Free SEO Analysis Tools
A quick Google search for free SEO analysis tools yields an overwhelming number of results, many of which are not as free as they let on. Furthermore, you might need to provide personal information to gain access to these tools, which is never a good idea on irrefutable sites.
Fortunately, there are a great deal of valuable SEO resources online that are in fact free and safe to use. For instance, website audit tools like Answer the Public, Soovle, and Keywordtool.io supply users with Google autocomplete entries in bulk and sorts them for ease of use. This enables SEMs and marketing managers to plan content accordingly.
Other free resources, such as Yoast SEO, are specific to the platform you operate on. Yoast is a plugin for WordPress sites that provides assistance with optimizing metadata, content, sitemaps, and more.
SEO Webpage Analyzer is a great overall tool for site analysis. It offers a comprehensive look at the ways in which your online footprint is strong and ways in which you could improve. The tool calls out images that lack alt tags, issues with linking, missing meta titles or descriptions, and issues with heading structure. Best of all, this resource provides you an SEO score between 0 and 100 so you can track your progress over time.
Google Webmaster Tools
This list from HubSpot of the best free resources for SEO analysis is topped by Google’s own Webmaster Tools. This is particularly valuable to brand marketers, since it comes directly from the search giant. These resources are easy for SEO novices to access and understand, and they do an excellent job of explaining the basics of Google search.
Particularly useful are Webmaster tools such as “Fetch as Google,” which allows you to see how the algorithm views your page and determines what can be done better. You should also take note of Google’s page speed analysis, which tracks both desktop and mobile site speeds. As you’re likely aware, load times and other speed-related factors are an integral aspect of your ranking on Google. In fact, slow load times alone could exclude you from an otherwise excellent page ranking.
Tools for Often Overlooked Elements of SEO
There are numerous elements of a good SEO strategy, from metadata to backlinks to keywords. Some of these critical aspects tend to slip by the wayside in favor of those more talked about, however. Less-discussed elements, like responsive site design and redirect commands. Local SEO is also an essential part of a brand’s online presence.
Responsive Design Checker examines your brand’s site on desktop, mobile, and tablet version to verify that it is responsive and all page elements are loading and displaying correctly. This is an important part of search algorithm rankings, so it shouldn’t be overlooked.
Where Goes? checks your site’s redirect commands and maps their path. This way, you can be sure of the type of redirect (like 301, 302, or others) and how many stops there are along the way. Ideally, your site would minimize the number of redirects in this chain, so knowledge is power here.
You might be familiar with “Google My Business,” where your company can get reviews and offer basic contact information that will help its ranking. Use the Whitespark Google Business Review Link Generator to get a link that you can send to customers, making it easy for them to provide a glowing review of your brand. This takes just seconds, and it encourages satisfied customers to leave a Google My Business Rating since you’ve made doing so easy for them, too.
Is Your SEO Working?
Still not sure if your SEO is working? It can be difficult to tell, even with the help of fantastic free analysis tools. Professional SEO firms can be a valuable resource when it comes to ensuring your brand maximizes its online presence. Contact Galileo Tech Media today and allow us to provide a comprehensive site audit, along with actionable areas you can improve to enhance your ranking in search.