Marketers work with management to achieve branding and conversion goals. An SEO report with information such as blended rank, competitor keywords, and content performance helps the team understand what gives a competitor’s site an edge. A quick look at the report shows how content is performing and where the site needs improvements.
Based on real data, SEO professionals develop content to promote traffic and sharing for greater exposure. Pages might be revised to better show the purpose of the website, so visitors can instantly find what they want. Social media and local SEO are also used to improve blended rank. Keywords, trending topics, and past performance all contribute to content development.
Content management improves, too, with insights about current content performance. Revisions and refresh recommendations are made to focus on more effective keywords and information to drive targeted traffic and improve conversions.
An SEO report opens the doors for communication between management and marketers. Rather than speculating about marketing campaigns, management plays an active role in their development and direction. In just a few minutes, management gains crucial insights about competitor success, market trends, and consumer behavior.