Technical SEO refers to the site’s performance. A functional, navigable site sets the groundwork for effective optimization campaigns. People expect a site to load quickly, with nearly half of consumers expecting a site to load in two seconds or less. Sites must be mobile-friendly to work well on any device.
Other factors are also explored, such as broken links, that detract from the user experience. Visitors should easily find links to what they want, and be able to access those links without getting error messages. Technical SEO reporting includes site performance, security, crawlability, internal linking, and international optimization.
For example, secure sites should be hosted at HTTPS rather than HTTP. If a company changes its blog, internal links to articles might need updating. From the site loading speed to international search terms, the technical aspect of an SEO report reveals what performance aspects need improvement.