Does your company’s marketing strategy include Local SEO?
Consider this statistic from Kelsey Group: approximately 74% of Internet users perform local searches. Couple this with the steady increase in mobile device usage in recent years, and a pattern begins to emerge: that of potential customers searching for goods and services where they want them, when they want them.
Whether you run a travel website, a franchise, or a specialty business, one thing is clear: you can’t afford not to have a comprehensive local SEO strategy in place.
But proper local SEO involves more than just placing an address and phone number on your website (although that’s certainly important!). It’s a multipronged approach, comprising a thorough audit and competitive analysis, keyword research, on-site and schema optimization, and much more.