Every hotel chain wants to have a New York City location. But it’s the one-off, the small brands that are making the biggest impact with luxury travelers.
In New York, the smaller-brand hotels have taken over charming and history-rich buildings, transforming them into luxurious spaces that attract high-end visitors. These hotels shine bright because of their unique spaces and singular emphasis on luxury. These hotels offer elegance and grand amenities that larger chains simply can’t, making them the place to stay for luxury visitors.
The Chatwal New York is a perfect example. Offering a quiet oasis in the heart of Midtown, the hotel makes luxury a priority. Upgraded with modern amenities and spacious rooms that include full-wall closets and a personal butler. Downstairs, the Chatwal features an Art Deco-styled lobby and bar, and a personal perfume expert is available to guests. Luxury travelers are likely to look for unique experiences—like creating their own unique fragrance—when they make their vacation plans.
Ultra-modern hotels like Dream Downtown provide experiences not offered anywhere else in the city. The Beach at Dream offers a beach experience across the street from Chelsea Market. With sand, adult-only hours, and glass portholes that look through the pool and into the lobby, the unique experience gives luxury travelers more of a reason to stay.
More than just hotels, small brands abound in New York City. And in addition to the well-known shopping powerhouses, small storefronts have unique and local offerings for luxury shoppers. Neighborhoods like the Upper East Side are known for brands like Ralph Lauren or Gucci, but shoppers can also enjoy boutiques like Creel and Gow that offer whimsical home décor. Or shoppers can visit the West Village for stores like Otte where women’s clothing is always on trend.
Because smaller boutiques are mixed so well between the large and expected store fronts, New York offers an eclectic mix, making shopping opportunities fun and unique to the city.