Our NYC Location | New York SEO Company

New York-based Galileo Tech Media offers world-class SEO services, including SEO Content Marketing, Keyword Research, Link Building and More. Servicing the biggest Travel and Real Estate brands in the world, we also serve in-house agencies.

Discover the benefits of Successful SEO with our New York-Based Company

New York is one of the world’s most significant markets. If your company is based here, it’s critical for your SEO strategy to reach your local NYC audience.

According to the Kelsey Group, nearly 74% of Internet users perform local searches. Is your company leveraging geographic locale into its SEO and marketing efforts?

If not, you should think about adding some serious emphasis – even if your company sells primarily beyond the NYC area.

New York SEO

Why? What’s the point of zooming in so tight? Three factors are at play here:

1. Mobile usage is on the increase, and 70% of search is local in nature.
2. The focus on local search within search engines is intensifying.
3. Data marketing is increasing its focus on niche and geo-local audiences.

Based here in New York, Galileo Tech Media brings a deep understanding of the NYC market to our SEO services. Let our experts help you harness the potential of your local audience.

Galileo Helps Businesses Gain (and keep) Local Traction With a Proven, Agile Strategy, Including:

Local SEO Audit. We conduct a thorough analysis of your business, documenting your company information and keeping a checklist of all of the steps needed to ensure that your business is utilizing local SEO to best effect.

Hyper-Local Keyword Research. We research and select terms and phrases that are specific not only to your business, but to your neighborhood.

Local Content Optimization. Our experts develop fresh, relevant content in the form of blogs, landing pages, and more, built around hyper-local terms.

Competitive Analysis. We provide an examination of your competitive set. What are they doing that you could be doing better? What can you do to position yourself as a leader among them?

Buyer Personas and Journeys. Understanding your clients is key to understanding how to market to them. By closely detailing your company’s buyer personas and the path they take to look for your services, we can make sure we’re providing the right message to them.

Authority Building. By using tools including Moz Opensite Explorer and LinkResearchTools, we’ll work to build and maintain your link profile; we can also identify targets for online publicity and generate social media buzz.

Video SEO. YouTube SEO is a huge untapped traffic source, and an invaluable tool for your sales team. There is a wealth of potential in using photography or video, paired with a voiceover and graphics, to describe your business or to share recent company events.

Making Luxury Travel Easy to Find

New York City is one of the top luxury destinations in the world. With so much to see and do and constant excitement, the reason why is clear. NYC has embraced their stellar reputation as a top luxury travel destination and has made their attractions clear and easy to find with a well thought-out and complete New York SEO campaign.

Drawn to their destinations by the possibility of amazing and unique things to do and experiences to be had, luxury travelers want trips that are one-of-a-kind and less cookie cutter. They want more than a pretty picture to take; they want to end their trip feeling inspired and ready for anything.

NYC offers that kind of experience and an endless stream of things to do. Pair that with the best luxury hotels in the world, restaurants with menus recognized the world over, historic landmarks, Broadway and so much more to meet each luxury traveler’s individual desires.

Small Brands Stand Out with NYC SEO

Every hotel chain wants to have a New York City location. But it’s the one-off, the small brands that are making the biggest impact with luxury travelers.

In New York, the smaller-brand hotels have taken over charming and history-rich buildings, transforming them into luxurious spaces that attract high-end visitors. These hotels shine bright because of their unique spaces and singular emphasis on luxury. These hotels offer elegance and grand amenities that larger chains simply can’t, making them the place to stay for luxury visitors.

The Chatwal New York is a perfect example. Offering a quiet oasis in the heart of Midtown, the hotel makes luxury a priority. Upgraded with modern amenities and spacious rooms that include full-wall closets and a personal butler. Downstairs, the Chatwal features an Art Deco-styled lobby and bar, and a personal perfume expert is available to guests. Luxury travelers are likely to look for unique experiences—like creating their own unique fragrance—when they make their vacation plans.

Ultra-modern hotels like Dream Downtown provide experiences not offered anywhere else in the city. The Beach at Dream offers a beach experience across the street from Chelsea Market. With sand, adult-only hours, and glass portholes that look through the pool and into the lobby, the unique experience gives luxury travelers more of a reason to stay.

More than just hotels, small brands abound in New York City. And in addition to the well-known shopping powerhouses, small storefronts have unique and local offerings for luxury shoppers. Neighborhoods like the Upper East Side are known for brands like Ralph Lauren or Gucci, but shoppers can also enjoy boutiques like Creel and Gow that offer whimsical home décor. Or shoppers can visit the West Village for stores like Otte where women’s clothing is always on trend.

Because smaller boutiques are mixed so well between the large and expected store fronts, New York offers an eclectic mix, making shopping opportunities fun and unique to the city.

Gaining Access in NYC

Luxury travelers want to visit New York City and leave feeling inspired. They want their money to go toward experiences rather than possessions. And luckily, NYC offers access to the best of everything: spas, restaurants, art and museum experiences, Broadway and more. Visitors can indulge in extravagances like a $1000 sundae at Serendipity 3 or rent a convertible Bentley to drive through town or enjoy the Luxury Suite, complete with a wet bar, personalized service and designated parking, for a Giants or Jets game at Metlife Stadium.

New York City’s dining is known the world over for its innovation and decadence. And any cuisine is available any hour of the day. Culinary tours allow you to sample the different flavors of the city while exploring the city’s sights and sounds. Plus, reservations are always available for the city’s top restaurants like Eleven Madison Park or the famed Colicchio & Sons.

Content Counts with NYC SEO

Luxury travelers come to New York not to experience everything, but to relax, experience and leave feeling inspired. Seeing everything isn’t a priority, rather, the feelings that they generate from their time away from home are ones they want to cultivate and grow. Each stroll through Tribeca or conversation with a local helps to create that impression of luxury and makes their getaway memorable.

It is impossible to see all of New York City in a weekend, or even a month. But it is possible to get a feeling for the city and to understand a little more of its luxury personality. It is also possible to leave feeling saturated in experiences and decadence, which is truly the ultimate goal.

Luxury travelers in NYC have the chance to focus their money and energy on their well-being and relaxation, experiencing all the city has to offer. A well-positioned NYC SEO campaign has helped to support the luxury travel personality of New York City, making it top travel destination, world-wide.

Featured NYC SEO Blog Posts

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Local SEO Strategies for NYC – Amplify Your Location & Earn Loyal Hotel Guests.

Google says that travel businesses, such as NYC Hotels, can convert more sales by “being there” and “being useful” throughout hundreds of micro-moments that take place between the time a trip becomes a idea in a traveler’s mind and when that traveler’s vacation culminates. As a hotel in New York City, you have an especially rich opportunity with local SEO strategies for NYC to reach customers at key stages of these micro-moments. You have some of the most notable attractions in the world near you, many of them likely steps from your hotel. This gives you scores of great content to feature on a hyper-local attractions page on your website, which guests can use as they’re planning their trip and when they’re navigating the city.

Featuring local content on your website, such as top attractions in New York, is a superb way to create value for a traveler by offering insight into the energy of the city and fueling excitement about a visit. Imagine though, if you could set your hotel apart from the hundreds of other NYC hotels that also offer articles about the most popular tourist attractions. What if you provided hyper-local content, meaning content that was extremely geo-specific and that focused on highlights of New York City that were in your immediate area? Even though you’re one of many hotels in New York, there’s something special about your location that a traveler would find beneficial. With so many gems of places to see and things to do in NYC, you’re bound to be within a stone’s throw of several of the best, in the minds of certain travelers, and that’s what you need to be selling to your guests.

Whether a traveler is in the I-want-to-get-away, Time-to-make-a-plan, Let’s-book-it, or Can’t-wait-to-explore micro-moments that Google has defined, you can be there and be useful to them, and consequently build trust and convert sales, by having a value-packed and can’t-turn-away-from attractions page on your website that’s hyper local and specific to your hotel.

How do you create the type of local attractions page that acts like a personal and trusted tour guide for a traveler as well as the ultimate selling machine for you? You implement these local SEO strategies for NYC that will localize a vacation in terms of putting the traveler in what’s perceived as the most desirable neighborhood in the city (your neighborhood, of course) and that will differentiate you from even other hotels in that neighborhood.

Create Your NYC Attractions Page as Part of a Guide

To best connect with a traveler throughout all micro-moments, you should create a comprehensive guide to New York City that includes a hyper-local or geo-specific attractions page as well as hyper-local pages for shopping, restaurants, and activities. The more pages you have that can be hyper-optimized the better in terms of establishing your hotel brand as an NYC expert and a premier hotel in the city. Plus, you can deep link between these pages to boost your SEO, for instance linking from your attractions page for Times Square to shops in Times Square near you like the Disney Store.

Highlight the Top NYC Attractions Near You

On your attractions page, give a brief overview of the top NYC attractions close to your hotel, in the form of a summary paragraph that includes the name of 4 or 5 of these attractions. This paragraph begins to build anticipation as a traveler reads about what’s nearby and considers staying at your hotel. The summary paragraph should include high-ranking keywords a traveler would search for like “Times Square New York” and “Attractions in New York City,” but it should also include hyper-local and geo-specific keywords unique to you like “Times Square Hotel.” Through your text and keywords, you’ll establish yourself as a stand-out hotel within a target area. In addition to your hyper-local NYC attractions summary, your attractions page should have at least 10 summaries of the best and closest attractions to you (with the top and closest listed first, and then the others descending in terms of popularity and proximity) as well as a link from those summaries to read more about the attraction.

Depending on your hotel’s location, you might want to focus your hyper-local efforts on one or more of the following “hot-spots” and then include others as additional New York City attractions not to be missed:

Optimize Individual Attractions Pages

From your attractions page, guests should be able to click to read more about an individual attraction. When they arrive on the individual attraction page, it should offer content that explains what the attraction is, why they should visit, how they can visit (attraction address, phone number, open days and times if regular), and how close the attraction is to your hotel. Proximity is key. Play it up. Your hotel is in a unique area and it offers a desirable location for a New York traveler, perhaps a specific type of traveler. Sell your location as crucial for that traveler to enjoy a New York City experience. These individual attractions pages should give valuable information for a person in the planning stages of a trip as well as for guests who might be staying with you and looking on your website as they explore the city. Not all visitors to these pages will, or should, come from your main attractions page. Individual attractions pages should include more high-ranking keywords like “New York Attractions” and “Broadway Theaters,” in addition to more geo-specific keywords like “Hotels near Broadway Theaters,” so that travelers searching the web have more places to land on your website. Your attractions pages should always contain text that directs readers to your reservations page, so that you can convert those who have entered the booking stage of the traveler’s journey.

Whether your hotel is near Times Square, in the middle of Times Square, across the street from Central Park, within walking distance of Fifth Avenue, or close to the best bars and restaurants in Hell’s Kitchen, there’s a geo-precise feature about it (and probably many) that can be used to market to potential guests, keep current guests happy while they’re at your hotel, and forge relationships that continue as travelers take repeat trips to New York City and dive deeper into its intricacies. That’s the goal of hyper-local SEO. To give travelers exactly what they need, at any given time, so that they’re happy with their trip. And, for you to be considered the all-mighty provider of that happiness.

4 More Hyperlocalization Tips for NYC Hotels

As we mentioned in our last post, hyperlocalization is the hottest marketing strategy to hit the New York City hotel industry since the Internet; well, not quite, but almost.

The ubiquity of mobile, demand for relatable content, and more targeted search results all drive the need for hyperlocal marketing. The 2014 Pigeon algorithm update by Google, which gave the hospitality industry a nice Google Places boost, emphasizes the demand for laser-focused marketing.

Because we can’t say enough about hyperlocalization, here are four more ways to make best use of your back yard.

Dig deeper into data.

As mentioned previously, hoteliers can tap into the power of data to analyze current customer demographics and scout prospective customers in a particular region. Data can also offer insights into the amount and type of online, travel agent, and event business a hotel receives, which will further its hyperlocal marketing efforts.

Making sense of all this data isn’t easy though, especially for the hotel manager that’s not a data scientist. (If there are any out there, I haven’t met them!)

A new solution called SnapShot promises to integrate with a hotel’s existing customer relationship management (CRM) system so that hoteliers can keep track of rate comparisons, guest satisfaction, social media reach, website conversion rate, and more.

Make the most of mobile

We talked about the value that hotels receive from maintaining a hyperlocal online presence and the benefits of location-based advertising and promotions. NYC hotels can also use a smartphone’s GPS data to geographically target guests to deliver relevant content.

According to a study by Eleven Wireless, 74 percent of guests say they would access hotel content on a mobile device.

The hotel looks like a winner when it can recommend nearby restaurants, shopping, gyms, and museums via a branded hotel mobile site or app.

For example, a couple that just checked into your Nolita hotel inexplicably craves Thai food. Hyperlocal data can help you direct them to the perfect spot.

Building an app isn’t as costly as you might think. And there are more than enough mobile app development companies in Manhattan to help you create a cool product. Hey, we might even know of one right here in Midtown Manhatten!

Hotels can also offer guided tours for guests. London-based GuestU developed a GPS tour solution that allows guests to explore the area via smartphone app. No tour guide required!

Create a winning WiFi landing page

Turn this complimentary WiFi service into a hyperlocal marketing opportunity. When a user logs into your WiFi network, take them to a branded landing page that features advertisements and relevant content.

This content could point customers to the best Chelsea nightlife spots, top Upper East Side lunch spots, or where to walk to escape the Theater District. Your guest may decide to partake in the hotel bar’s happy hour after noticing an ad or grab a burger and a beer at that recommended pub around the corner.

Deliver locally focused, optimized content

Content marketing for NYC hotels is all about engaging with the customer and enhancing their experience at your establishment. As a bonus, you establish yourself as a local expert through neighborhood-focused articles and blog posts. Share this content liberally via social media and other channels. And be sure to study KPI indicators to figure out what sticks.

Comprehensive Video On The Hard-to-Learn Aspects Of SEO

Take a look at Galileo Tech Media’s CEO Joseph McElroy lead the NY Inbound Marketing Professionals discussion about SEO from a 40K foot view. As active members of the inbound marketing community in NYC, Joseph and his team know the NY web business.