Finding the right content audit tool makes routine audits fast and easy. Periodic content audits determine the relevancy of website content and whether it produces the desired results. A content inventory also reveals gaps in content as well as the pieces that do well. Analyzing this data provides crucial information for developing future content. A content audit tool does the work previously performed manually on a spreadsheet. A variety of tools can perform these time-consuming tasks, putting this data at the fingertips of management in less time. Find below a list of Galileo’s 10 favorite content audit tools:
Listen to Screaming Frog
While not exactly a content audit tool, Screaming Frog is a crawling tool that provides insight into a wide range of SEO issues a site might have. The powerful crawler is also flexible, as it can be used to crawl small and large websites. Results are available in real-time, so SEO professionals can analyze the results immediately to make well-informed decisions. Screaming Frog is a total website auditing tool that reports on more than 30 parameters including:
- finds broken links and 404 errors;
- identifies temporary and permanent redirects;
- discovers duplicate content;
- analyzes titles and metadata;
- extracts data from the HTML of a web page;
- reviews robots and directives;
- generates XML sitemaps;
- visualizes site architecture;
- integrates with Google Analytics to review pertinent updates such as bounce rate, conversions, and more.
SiteAnalyzer for Free and Paid Results
SiteAnalyzer is considered one of the most efficient free content audit tools. Users can get up to 20 analyses per month for free, and a paid version is available for users who need more. The tool uses 50 varied parameters to test a site, including showing technical mistakes in SEO and problems that should be fixed. Once the analysis is done, a score is issued based on the text, design, networking, multimedia, and accessibility of the site. Some users have found some confusion and conflict linked to the tool’s multi-lingual capability. Few will dispute this is one of the most comprehensive free tools available today. With SiteAnalyzer, people can:
- track the daily ranking of a website;
- crawl the site to check for broken links, duplicate content, indexing issues, and more;
- analyze the quality of do-follow and no-follow backlinks;
- perform a full, on-page SEO analysis based on 60 criteria; and
- find the best keywords for the site’s SEO niche.
Google Search Console – The Godfather of SEO
When it comes to search engines, everyone instantly thinks of Google, the “godfather” of the industry. As the leading search engine worldwide, Google also defines the algorithms that help determine a site’s ranking on search engine results. While many SEO professionals have moved onto more robust tools, Google Search Console continues to be an effective content audit tool. Newbies appreciate the updated data provided by Google Search Console without paying any fees. The free tool offers key summaries about the most relevant aspects of a website, such as:
- loading speed;
- HTML markup;
- website position;
- clicks on the site in the search engine results;
- broken links; and
- amount of impressions, and more.
Going With Google Analytics
Users take Google to the next level by using Google Analytics to access data to understand the behavior of the people visiting a website. Knowing the target market helps companies update content accordingly to resonate with these potential customers. Google Analytics helps leaders determine where changes should be made for greater success. With Google Analytics, people can see the average time people spend on a page, how many people visit the page, and other patterns that might otherwise be unrecognized. Galileo always uses these Google tools to create content audits – it makes sense to go to the industry source for the latest and most relevant data.
Alexa Site Audit from Another Giant
Alexa Site Audit is fueled by another industry giant – Amazon. The content audit tool is used to find technical problems on a website. The reports, which are easy to read and understand, provide comprehensive information with instructions to fix the issues detected by the tool. It grades the health of the website and issues periodic updates including backlink reports, keyword suggestions, and step-by-step instructions to eliminate issues found based on data from Alexa.
Gotta Go to Moz Crawl Test
As one of the leading go-to resources for SEO pros, Moz also has a website crawler to help detect content issues. Crawls can be scheduled, such as weekly, to provide useful data as-needed. Once the analysis is complete, a detailed report is sent via email. Notifications are also sent when any additional problems are detected, which helps you stay on top of site issues as they arise. The Moz crawler provides a variety of details typically noted in a content audit report, including duplicate content, errors in title tag, server redirects, HTTP status codes, and more. Plus, this crawler can be used on very large sites, including any public site with 1 million (or less) separate pages.
Neil Patel’s SEO Analyzer
Known as one of the gurus of SEO, Neil Patel offers the SEO Analyzer and a robust array of tools to analyze all types of website data. From SEO well-being to finding longtail keywords with Ubersuggest, SEO pros can find an impressive selection of time-saving content audit tools. The SEO Analyzer provides web page SEO score and speed, the number of backlinks and indexed pages, current keyword use, and a competitor analysis.
Monitor Your Niche With Ahrefs
Ahrefs is frequently viewed as one of the most robust content audit tools available today. A full suite of paid tools is available including competitive analysis, keyword research, content research, backlink research, web monitoring, and rank tracking. From viewing competitor ranking data to finding SEO issues to fix, Ahrefs is a one-stop resource for the data to generate an informative and revealing content audit report. Users can even discover the exact keywords competitors are ranking for in organic search results.
Yoast, the Toast of SEO
Post titles and metadata are increasingly important as these are the details used to index pages on Google. Including keywords and crafting well-written titles and metadata can help improve site rankings. The Yoast SEO plug-in tool performed focused target keyword and content analysis while it also checks post titles and meta data to ensure they will perform well and read smoothly. Yoast provides enough info for users to make necessary updates to improve the content performance of the site. There is a free version, as well as a paid one with more features and support.
Use Portent Tools to Spend More Time on Strategy
Portent provides a unique variety of free tools to help industry professionals prepare a content audit, develop strategies for marketing campaigns, develop a recognizable brand voice, and much more. Use the SERP preview tool to quickly see how a page title and meta data will appear on the search engine results. Portent’s SEO Page Review Chrome Extension to review basic onsite elements such as canonical tag, on-page links, and more. Check out other Portent tools designed to help you improve web content presentation, SEO, and performance.
Each content audit tool offers additional insights into a site’s overall progress. From visual reports to step-by-step instructions to fix issues, each tool provides concise data to reveal where a site succeeds and areas that need improvement. This actionable information helps companies develop strategic marketing campaigns that reflect the needs and desires of its target audience.