If you’re embarking on a journey to improve your search engine optimization (SEO), you might wonder what the favorite content audit tools of experts are. After all, finding the right content audit tool makes routine audits of your site fast, easy, and as useful as possible. Periodic content audits determine the relevancy of website content and whether it produces the desired results.
Conducting a regular content inventory also reveals gaps in content, as well as the pieces that do well in search. Analyzing this data provides crucial information for developing future content. A content audit tool does the work that you may have performed manually on a spreadsheet in the past. A variety of tools can perform these time-consuming tasks for you, putting value-rich data at the fingertips of management in less time.
Find below a list of our 10 favorite content audit tools:
BrightEdge is the leader in SEO solutions for those who really want to maximize their ROI. It’s the first SEO tool that gives results linked to real-time data. This is a tremendous boost over SEO tools of yore, as it allows you immediate data that speaks to what your target audience is doing online, as well as how they’re interacting with your site.
With BrightEdge, you can easily gather data on search, content, social, local and mobile. When researching your search data, you’ll gain access to both relevance and intent information. Tools include:
- ContentIQ (full-scale SEO site audits)
- Daily Pulse (actionable SEO results in real-time)
- Data Cube (find high-value SEO topics to drive content strategies, deep dive SEO Reporting)
- Hyperlocal (drive local searches to your site)
- Intent signal (helps you determine which content is most likely to rank)
- Keyword reporting (management and prioritization of keywords)
- Market insights (digital focus groups for your market)
- Opportunity forecasting (data on content that could win big to help you budget and plan)
- Page reporting (identify content that drives search results)
- Recommendations (for each page on your site)
- Share of voice (shows how your competition ranks in the digital marketplace)
While not exactly a content audit tool, Screaming Frog’s SEO spider crawler tool provides insight into a wide range of SEO issues a site might have. The powerful crawler is also flexible, as it can be used to crawl small and large websites.
Results are available in real-time, so SEO professionals can analyze the results immediately to make well-informed decisions. Screaming Frog is a total website auditing tool that reports on parameters like:
- Broken links and 404 errors
- Page data and metadata
- Meta robots and directives
- Audit hreflang attributes
- Discover exact duplicate pages
- Generate xml sitemaps
- Site visualizations
The paid version of Screaming Frog does even more, including:
- Crawl Configuration
- Save Crawls & Re-Upload
- Near Duplicate Content
- Custom robots.txt
- AMP Crawling & Validation
- Structured Data & Validation
- Spelling & Grammar Checks
- Custom Source Code Search
- Custom Extraction
- Google Analytics Integration
- Search Console Integration
- PageSpeed Insights Integration
- Link Metrics Integration
- Forms Based Authentication
- Store & View Raw & Rendered HTML
SiteAnalyzer is considered one of the most efficient free-trial content audit tools. After the free trial, a paid version is available for users who need more. The tool uses 50 varied parameters to test a site, including showing technical mistakes in SEO and problems that should be fixed. Once the analysis is done, a score is issued based on the text, design, networking, multimedia, and accessibility of the site.
With SiteAnalyzer, SEOs and site owners can:
- Track the daily ranking of a website
- Crawl the site (up to thousands of pages) to check for broken links, duplicate content, indexing issues, and more
- Analyze the quality of do-follow and no-follow backlinks
- Perform a full, on-page SEO analysis based on 60 criteria
- Find the best keywords for the site’s SEO niche
Google Search Console
When it comes to search engines, everyone instantly thinks of Google, the “godfather” of the industry. As the leading search engine worldwide, Google also defines the algorithms that help determine a site’s ranking on search engine results.
While many SEO professionals have moved onto more robust tools, Google Search Console continues to be an effective content audit tool. Newbies appreciate the updated data provided by Google Search Console without paying any fees. The free tool offers key summaries about the most relevant aspects of a website, such as:
- Loading speed
- HTML markup
- Website position
- Clicks on the site in search engine results
- Broken links
Users take Google to the next level by using Google Analytics to access data that speaks to the behavior of the people visiting a website. Knowing the target market helps companies update content accordingly to resonate with these potential customers. Google Analytics helps leaders determine where changes should be made for greater success.
With Google Analytics, users can see the average time people spend on a page, how many people visit the page, and other patterns that might otherwise be unrecognized. Galileo always uses these Google tools to create content audits – it makes sense to go to the industry source for the latest and most relevant data.
Alexa Site Audit
Alexa Site Audit is fueled by another industry giant – Amazon. The content audit tool is used to find technical problems on a website. The reports, which are easy to read and understand, provide comprehensive information with instructions to fix the issues detected by the tool.
It grades the health of the website and issues periodic updates including backlink reports, keyword suggestions, and step-by-step instructions to eliminate issues found based on data from Alexa. Try a free trial of Alexa Site Audit to see whether it’s the right fit for you.
Moz Crawl Test
As one of the leading go-to resources for SEO pros,Moz also has a website crawler to help detect content issues. Moz is sold as Moz Pro or Moz Local, but you can get a free walk-through trial from a company representative.
With Moz, crawls can be scheduled, such as weekly, to provide useful data as-needed. Once the analysis is complete, a detailed report is sent via email. Notifications are also sent when any additional problems are detected, which helps you stay on top of site issues as they arise.
The Moz crawler provides a variety of details typically noted in a content audit report, including duplicate content, errors in title tag, server redirects, HTTP status codes, and more. Plus, this crawler can be used on very large sites, including any public site with up to 1 million separate pages.
Neil Patel’s SEO Analyzer
Known as one of the gurus of SEO, Neil Patel offers the SEO Analyzer and a robust array of tools to analyze all types of website data. From SEO well-being to finding longtail keywords with Ubersuggest, SEO pros can find an impressive selection of time-saving content audit tools.
The SEO Analyzer provides web page SEO score and speed, the number of backlinks and indexed pages, current keyword use, and a competitor analysis. You can upgrade to a pro version for even more.
Ahrefs is frequently viewed as one of the most robust content audit tools available. A full suite of paid tools is available including competitive analysis, keyword research, content research, backlink research, web monitoring, and rank tracking.
From viewing competitor ranking data to finding SEO issues to fix, Ahrefs is a one-stop resource for the data to generate an informative and revealing content audit report. Users can even discover the exact keywords competitors are ranking for in organic search results.
Post titles and metadata are increasingly important as these are the details used to index pages on Google. Including keywords and crafting well-written titles and metadata can help improve site rankings. The Yoast SEO plug-in tool performed focused target keyword and content analysis, while also checking post titles and meta data to ensure they will perform well and read smoothly.
Yoast provides enough info for users to make necessary updates to improve the content performance of the site. There is a free version, as well as a paid one with more features and support.
Using Our Favorite Content Audit Tools
Each of our favorite content audit tools offers additional insights into a site’s overall progress. From visual reports to step-by-step instructions to fix issues, each tool provides concise data to reveal where a site succeeds and areas that need improvement. This actionable information helps companies develop strategic marketing campaigns that reflect the needs and desires of its target audience.
If you need help with using any content audit tool or would like to hand this task off to a team of experts, contact Galileo Tech Media today. We are extremely familiar with the tools and processes necessary for boosting your SEO presence.