Whether it is booking a hotel room or purchasing a face cream, Galileo Tech Media understands that a prospective buyer undergoes a journey — one that largely takes place online — prior to making a sale. For businesses seeking to convert these potential customers, it is crucial to understand their motivations and, furthermore, to identify valuable patterns behind their searches online.
This is why intent-focused keyword research is so important. Capturing intent at every step of the sale — from initial research to final purchase — increases the likelihood of converting a prospective customer online. Our keyword research methodology focuses on uncovering intent-focused terms, thus empowering our partners to always be one step of the game.