In 2017 and 2018, and beyond, we will see a GREAT time for local real estate SEO. Back in the early days of search engine optimization, domain name squatters with keyword-dense domains won the race to the top of the search engine results pages. It didn’t matter if the people behind the fake websites were in China or Russia, or in a relevant geo-specific location. Today, Google is smarter. In November 2017, the search engine giant announced it will show LOCAL results based on a users specific location. NO MATTER where they are.
This means that the domain squatter who owns NYC-Apartments.com but doesn’t have a true local footprint (as in a verified Google Map page, a verified Facebook page or a verified Twitter Account) will not be seen in a local search. Why does the Real Estate Agent need to know this? Savvy local Agents who optimize their sites with associated map listings, local social profile links, etc. will be seen first. It’s about time! Let’s explore how to optimize your website and related social profiles to gain maximum exposure in the search engines.