Travel SEO2019-09-11T09:42:56+00:00

Travel SEO Services

Businesses in the travel industry face strong competition when it comes to capturing a prospective customer’s attention, building brand trust, and driving conversions. In a cluttered environment—which includes booking sites, hotels, tourism companies, travel agencies and more—it can be difficult to get noticed, let alone gain a loyal customer who is willing to convert. Unless, of course, you’ve implemented smart travel SEO practices.

Examining the travel landscape

Why do you need SEO for travel?

According to Google Research, 57% of Leisure Travelers and 64% of Business Travelers begin their planning process by researching trips online. Knowing this stat, a smart travel SEO strategy can help your business appear when these consumers are searching.

Of course, one good strategy for targeting a prospective audience is through paid search. However, that leaves more than half of the audience on the table—because only 39% of search results pages have ads! To put this in context, that means that over 60% of 1.2 trillion searches per year feature no advertising. Consequently, the only way to capture some of this all-important traffic is to appear in organic search results.

For travel-focused businesses, getting organic search placement provides huge opportunities – and huge challenges. Your reach, once limited mainly to local knowledge and word-of-mouth, now has the potential to expand on a regional, national and even global scale. At the same time, you’re faced with competition from other travel providers in the digital space. To succeed, you need data-backed SEO research, a carefully planned SEO and content marketing strategy and an understanding of your customers’ journey, their intent and the various micro-moments that happen along the way.

We Know SEO for Travel

How Galileo Tech Media can help your business with SEO for travel?

If you’re searching for a savvy travel SEO partner, you’ve arrived at the right place. Galileo Tech Media has extensive industry experience, researching tens of thousands of travel-related keywords and producing thousands of travel-oriented content elements—from niche blog posts to web pages for Fortune 500 hospitality companies. Simply put, we know Travel SEO—and we’ve helped many travel-focused businesses grow their businesses.

Galileo Tech Media’s team has honed its travel SEO expertise with decades of combined experience, working with some of the biggest names in the industry. We know how people search for travel, and we understand the subtle differences in behavioral patterns across demographics. Our travel marketing strategy is a combination of tried-and-true research and bespoke techniques, using mind-type genomics and predicting search tendencies based upon sophisticated experiential data.

The result is a multifaceted approach to travel SEO, SEM, and content marketing, employing mobile technology and real-time data analysis to deliver a powerful strategy that speaks to the distinctive needs of hotels, travel providers and everyone in between. When we work with our travel partners, we offer the following:

  • Improving search engine rankings through data-driven keyword research via experienced keyword scientists and a database of contextual qualifiers.

  • Utilizing Google-approved promotion and authority building strategies to build the reputation of your site in the eyes of search engines. Our services are designed to help your site achieve a natural inbound link profile that is logical and genuine, speeding the process that would happen naturally over time.
  • Crafting intent-focused, SEO-friendly content using targeted keyword research. We also improve customer engagement metrics through a keen understanding of demand-generation content that works.
  • Controlling budget by giving agency-vetted freelance talent lots of volume, and getting discounted rates. We keep our overhead low by keeping our infrastructure virtual, enabling us to add a project management layer that insulates our clients from personnel changes.

Travel SEO

We understand travel SEO best practices

Google frequently makes changes to its ranking algorithms—which can create ample opportunities for confusion and strategic mishaps. Despite these regular algorithm updates, there are certain SEO best practices you should focus on for success—particularly within the travel industry. They include:

  • A SOUND SITE STRUCTURE — If you want to rank, Google’s bots need to be able to crawl your website and display valuable data for users. Making your site friendly for bots is a critical SEO best practice; a correct site structure must also focus on a user-friendly layout.

  • QUALITY BRAND CONTENT — Development of “Wise Content” is an important SEO best practice that won’t go away anytime soon. What is Wise Content? It’s content that delivers information to solve users’ problems and make them happier—and, of course, it’s content engineered to appear where users are searching.

  • IMPLEMENTING LOCAL SEO — Travel brands with a local footprint need to have a strong local SEO plan to succeed, ensuring geo-specific keywords and phrases are woven throughout all brand content.

Travel SEO

The Galileo Tech Media difference

Rising to the top of the SERPs is something that takes time, effort and technical know-how; it requires a diverse team of professionals who offer talent in keyword research, content creation and local SEO. Not all businesses have the resources—including the budget—to handle travel SEO on their own. Instead of being overwhelmed by SEO and attempting to keep up with tactics that are beyond their scope, some of the world’s most notable travel brands have turned to Galileo Tech Media for help.

We provide travel SEO services that are scalable. Our SEO experts know how to gather big data to customize repeatable processes for our clients—from Fortune 500 hospitality brands to regional hoteliers. We work with travel companies to understand and document their customers’ journey, then creating and implementing a goal-oriented SEO strategy. Our expertise is in modular travel marketing services that supplement your in-house marketing or work in place of it completely. While your team is doing what it does best, Galileo is making sure you enjoy organic search success.

Optimize your travel SEO with us.

SEO for Travel – Did You Know?

Travel SEO is much more than just having some content or targeting a list of keywords or doing a bit of link building. In today’s hyper-competitive, deeply fragmented environment, those days are long gone. In 2019, a successful travel SEO strategy encompasses data-driven research and a deep understanding of the nuances of digital behavior, particularly in the travel industry.

Keyword research

Every travel SEO campaign requires an astute understanding of the keywords that drive commercial transactions. To start building an effective campaign, we begin with keywords that have high transactional intent but are narrower in scope, so that competition is lower. Over time, we will evolve to more broad-based terms that encompass multiple intent, but also drive more traffic. This Funnel (broad) and Pinpoint (narrow) approach also helps to inform the design of the content and navigational structure of a website.

As a site becomes advanced, with thousands of visitors, we start analyzing the actual keywords driving traffic. We learn about the language used by site visitors, about the path they traveled through in order to arrive at the site and about their purchase behavior. In short, we uncover customer intent. We use this information to make dynamic and data-driven decisions, maximizing your organic search results.

Identifying your target customer

When engaged in any marketing activity, you should have at least one ideal buyer in mind. A trendy hotel, for example, might want tech-savvy millennials as their ideal clients. This ideal or target buyer can be generalized as a fictional person with wants, needs, fears, demographics, psychographics, and various other descriptive information derived from experience or data. This fictional person is called a Persona.

For Travel Search Engine Optimization, there are several types of Personas we need to consider. A Buyer Persona is the most important since this is the actual purchaser. An Audience Persona represents both the buyer and any other person who might be involved in the decision-making process for purchasing, for example, someone just gathering information on behalf of someone else. Finally, an Influencer Persona is important because this Persona represents people in social media, the press, bloggers, publishers, and anyone else who might write about or refer people to the products and services being sold. These influencers help build the authority of the site.

As your Travel SEO program grows, your Personas become integrated into a customer experience journey. They become more directly connected to data sources and behavioral information you gather. They become an important part of all your enterprise marketing initiatives.

Frequent auditing

Auditing a site is an activity that is done on a regular basis. Galileo Tech Media gathers data about the site by using various crawling technologies and accessing data provided by search engines like Google’s Search Console. Then we score the site on the following factors: Accessibility, Performance, Indexability, On-Page Ranking Factors, Off-Page Ranking Factors and Competitive Analysis.

Creating content

It’s no longer enough to create content for content’s sake. Successful content must be what identify as “Wise Content” — scalable, targeted to prospects and proven to drive success over and over again. In short, Wise Content must understand and meet the intentions of the visitor.

Building your authority

Wise Content needs an authoritative site to generate search results—you cannot have one without the other! It is, therefore, crucial to develop a sound authority-building strategy, something which encompasses two major elements: Activity on-site and activity off-site.

Link building goes hand-in-hand with authority-building, and it’s a tactic that must be approached with nuanced and skill. In the past, many link builders believed that it is best to have thousands of links from diversified sources, which led to spamming and penalties from Google. Now, it is better to have multiple links from a few, highly trusted link sources. This means earning links from quality on-site content and authentic outreach. Galileo Tech Media has plenty of experience doing both!

Browse our Travel SEO Case Studies

Learn more about how Galileo Tech Media has worked with clients across the globe.

Travel SEO Case Study

In our ongoing partnership with a leading international hotel group, we provide an array of SEO and content marketing solutions across their entire brand portfolio. Working on nearly 6,000 properties — including 90 hotels in the luxury category — we’ve achieved a broad range of goals.

When a boutique New York City-based travel agency approached Galileo Tech Media to drive targeted traffic to their homepage in order to drive bookings, we addressed the project with a multi-pronged SEO strategy.

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