How do you differentiate your content for Travel? There is over 600 Million blogs in the world today. Over 2.5 Billion blog posts are published each year. Instagram, Twitter, Facebook, Youtube, TikTok all compete for content views. How does a Travel site get its content noticed? At Galileo Tech Media we have focused on the emotional factors of the reason people travel.
SEO Marketing research has revealed that Memorable Tourism Experiences (MTE) are a big factor in a travelers brand loyalty, revisit intention, and satisfaction. Anticipation has been shown as an important factor in creating MTEs. Creating anticipation with words and keywords we have also found increases engagement, search position, click thru rates, and conversions. To build anticipation, we identify the emotional triggers that can make travel unforgettable. Content is created using emotional keywords to build a sense of excitement during the typical travel search process.
MTEs are based on an emotional scale that includes hedonism, interaction with local culture, involvement, refreshment, novelty, meaningfulness, and knowledge. Experiential MTE content shares an interesting story of a destination, helping travelers imagine themselves in an irresistible setting. Stories focus on gratification, native food and customers, new experiences, and historical and informational settings. People who crave these MTEs will be ready to book once they read the content.