5. Build Quality Backlinks
Travel SEO depends on creating brand awareness, value and authority. Travel SEO Link Building can help a travel business, including a hotel chain or independent hotel, be seen and identified as an industry leader. This is extremely important in today’s travel sphere where hoteliers are fighting to claim their bookings from OTAs.
While researching, planning and booking travel, consumers are constantly scouring the web for information during a series of buyers’ journey micro-moments, and they’re placing more importance (trusting) the brands that stand out as most reliable.
Travel buyers are purchasing services from companies who seem to offer unbiased information, which just so happens to paint a picture of the given brand as ideal. By working to create authoritative links to reputable online industry publications that consumers trust and value, a hotel can boost visibility and bookings.