Hotel SEO2021-06-17T01:25:04+00:00

Hotel SEO Services

Travelers Search for Destinations, Amenities, Nearby Attractions, Conveniences, and Memorable Experiences

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Examining the hospitality landscape

Why do you need hotel SEO?

In any major metropolis, there are hundreds of accommodation options—from five-star luxury hotels to budget-friendly motels. Regardless of your niche, having a strong SEO strategy is imperative if you’re a hotel brand. Furthermore, if you are a franchise or a multi-location business in need of visibility, it is not enough to implement a generalized hotel marketing plan. Crafting a tailored hotel SEO strategy is paramount for driving success, particularly one that takes into account local SEO tactics and listing optimization.

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We Know Hotels

What help is available for your business to do hotel SEO?

When we work with our hotel partners, we provide a full suite of services to drive traffic to your website and, ultimately, enhance all-important bookings. Depending on the client, we tailor our SEO services to match their business goals, constantly ensuring that we’re being as efficient and strategic as possible.

Hotel Content For SEO

How do you differentiate your content for Travel? There are over 600 Million blogs in the world today. Over 2.5 Billion blog posts are published each year.  Instagram, Twitter, Facebook, Youtube, TikTok all compete for content views. How does a Hotel site get its content noticed?  At Galileo Tech Media we have focused on the emotional factors of the reason people travel.

SEO Marketing research has revealed that Memorable Tourism Experiences (MTE) are a big factor in a traveler’s brand loyalty, revisit intention, and satisfaction. Anticipation has been shown as an important factor in creating MTEs. Creating anticipation with words and keywords increases engagement, search position, click thru rates, and conversions.  To build anticipation, we identify the emotional triggers that can make travel unforgettable. Content is created using emotional keywords to build a sense of excitement during the typical travel search process.

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Technical SEO For Hotels

  • Conducting data-driven keyword research which targets terms that are relevant to your audience, your geographic location and your hotel itself. Traditionally, Google’s algorithms have bestowed the best rankings on hotels located within a 20 to 25-mile radius of a city center; using hotel SEO keywords related to your position in proximity to the city center is a must.

  • Creating a Google My Business page. A Google My Business page allows you to control the information Google reports about your hotel in its search results. Your Google My Business Page can include a customized hotel description, which you should use to point out top points of interest near you, including landmarks and airports. It offers the opportunity to upload photos, including pictures of your hotel in perfect proximity to geographical hotspots.

  • Ensuring citations are claimed and optimized. Citations are important for any business, but hotels need to pay special attention to them because they’re a solid source of traffic. Websites like Yelp and TripAdvisor drive substantial views, online bookings, and direct reservation calls. A significant number of queries come from citation sites like these, which means it’s imperative that hotels claim listings on these sites and optimize them.

  • Using Google-approved link building strategies to build the reputation of your hotel’s website, achieving natural inbound link profile that is logical and genuine.

  • Optimizing your schema markup, in order to tell Google what type of business you are (a hotel), your location (address, including city) and other essentials (hours of operation, your outlets like spas and restaurants and so forth).

Hotel SEO

Why is Mobile SEO important for hotels?

For hotel brands online, adhering to industry best practices is absolutely essential. Tapping into our years of industry experience, Galileo Tech Media safeguards that best practices are continually adhered to—one of which is ensuring your website is mobile-optimized.

Quick stat: About 94% of leisure travelers and 97% of business travelers bring their smartphone with them while traveling. These consumers also rely on their phones when they research, plan and book travel. Mobile is now how travelers want to interact with hotels, from learning about a brand’s offerings to engaging with a hotel all the way through the check-in and check-out process.

Hotels that focus on mobile by providing smartphone- and tablet-friendly content and processes, including the ability to book ground excursions and obtain concierge services while on a trip, have a better chance of connecting with their target audience. They also have the opportunity to be a trusted companion as travelers plan, experience and share with friends.

Questions? Ask a Hotel SEO Expert!

Hotel SEO & Hyperlocalization

The Galileo Tech Media difference

Whether you are a renowned hotelier or a niche B&B, ranking organically for search takes time, effort and SEO know-how. At Galileo Tech Media, we understand that not all businesses have the resources to handle hotel SEO internally. That’s why some of the world’s most successful hotel brands have turned to Galileo Tech Media for help.

We provide on-demand, highly efficient and scalable hotel SEO services that produce real results. Furthermore, we understand the value of hyper-localized content and collaborate with our hotel partners to mine keywords in order to produce unique, hyper-local content that resonates. From optimizing hotel listing pages to producing distinctive, community-oriented blog posts, we understand what it takes to stand out in the cluttered hotel market.

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Browse our Hotel SEO Case Studies

Learn more about how Galileo Tech Media has worked with clients across the globe.

Travel SEO Case Studies

In our ongoing partnership with a leading international hotel group, we provide an array of SEO and content marketing solutions across their entire brand portfolio. Working on nearly 6,000 properties — including 90 hotels in the luxury category — we’ve achieved a broad range of goals.

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Boutique Travel Agency

When a small Great Smoky Mountains Motel approached Galileo Tech Media to drive targeted traffic to their homepage in order to drive bookings, we addressed the project with a multi-pronged SEO strategy.

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Ask our Hotel Marketing Experts

In any location, there are countless accommodation options. A whopping 83 percent of U.S. adults prefer to book their travel online. This means you will need to catch travelers’ attention using search engine optimization (SEO) techniques targeting your business locations and accommodation type. If a traveler cannot find your hotel’s website via a Google search, it’s unlikely that they will choose to stay with you. Your hotel SEO must make use of keywords, content, metadata, and other best practices to show up in the top of every search results list. If you own multiple locations, you must optimize those sites both for hyper-local SEO results, as well as to align with your overall brand’s SEO strategy.

Good hotel SEO keywords will vary based on your location or locations, the sort of accommodation you offer (like luxury property, family-friendly location, resort, all-inclusive, etc.), and the type of traveler you are hoping to target. Good SEO keywords for any hotel include “hotels near [your location],” “best hotels in [your location],” or best [hotel type] in [your location].” It’s not always possible to immediately rank for every relevant keyword, which is why thorough keyword and competitor research is necessary. This will enable you to rise to the top in the searches that matter most and will get you the most website visits (and bookings). A combination of short-tail keywords, long-tail keywords, and trending keywords can be a good place to start. Keyword research is an essential step in any thorough SEO strategy.

The content that is best for your hotel properties will vary depending on the sort of offerings you have, where your hotels are located, the clientele you are targeting, and what your competition is offering in the way of online content. Ultimately, the goal of online content is to offer value to potential customers, illustrating why they should trust you to ensure their trip is memorable and pleasant. You will want to showcase your property’s unique attributes and establish why you are a thought leader in your niche. What is special about the properties you own and the towns or cities they are a part of? Content that highlights the culture of the surrounding community can illustrate why traveling to your locale is worthwhile, and highlighting special events, great restaurants, beautiful natural phenomena, and exciting opportunities at your hotel or in the vicinity is a great way to both enhance your SEO ranking and excite travelers. This excitement can occur both during the “dreamer” phase of vacation planning, before the details of the trip have been solidified, or right at the point of booking.

Hotel SEO is vitally important to attract both customers and search algorithms. Great content will do double-duty, drawing the attention of both the critical crawlers of Google and other search giants and of travelers themselves. Great keywords that are well-researched and thoughtfully chosen can guide travelers to the websites of your locations. If you have multi-location properties or franchises, the way you utilize SEO both for larger, corporate sites and smaller sites specific to individual locations matters, too. A carefully constructed overall strategy is essential to get and keep traffic, establish answers to questions like why travelers should choose your property, and ultimately drive bookings.

Google My Business is extremely important for all businesses, but especially for Hotel SEO. Google My Business allows you to claim your business and provide essential information like operating hours, location, reviews, and photos of the property. When a traveler uses a search query like “hotels near me” or “best luxury hotel near Charleston,” you of course want your business to appear in the results. Only three business listings from Google My Business appear at the top of search results for any given search query. It’s important that yours be among them. You can use Google My Business to post updates on booking specials or other offers, information about upcoming events, new photos of your location, responses to the rave reviews customers leave, and immediate answers to any questions that potential customers might have. It’s just another (albeit very powerful) tool in your SEO toolbox.

Explore our recent Hotel SEO blog posts

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