When it comes to marketing in the digital age, it may seem like effective campaigns are a thing of the past. After all, a digital marketing strategy without a plan for your brand’s SEO can make it difficult to find success on the internet. SEO for marketing is an essential aspect of a thorough online presence for modern businesses. If you aren’t quite sure why this matters or how to make it work for you, read on or contact us.

Why is SEO Important?

As you might know, SEO is a collection of best practices and resources that help your website and other online properties to rank well according to Google and other algorithms. This is important, because ranking well enough to appear when potential customers search for terms connected to your business means the difference between being found and being overlooked. Ultimately, this can mean closing sales.

Failure to properly implement SEO best practice may mean your website doesn’t appear when users search topics relevant to your brand. SEO can be complicated, time-consuming, and confusing, however. Sometimes it is far easier to ensure your business is following best practice with the help of an SEO expert on your side.

SEO for Marketing Basics

In order to be successful with SEO for marketing, it’s critical that you understand the basics of search engine optimization. There are several levels of SEO, starting at the most basic, an ability for search engines to properly crawl your website’s pages. Next, you’ll need compelling content that answers the search queries potential customers may ask. This helps you to be found. Along these same lines, your content should contain high-ranking keywords that are relevant to your business and your content. These keywords are what users are searching when they go to Google.

For instance, imagine you run a bakery in New York City. There’s obviously a lot of competition in your geographic area and industry, so for customers to find your website and ultimately visit your shop, you’ll need a properly structured website that Google can crawl and index. In addition, you will have to add content that adds value to those who come across it. Google punishes sites that have very little text, as well as those that engage in keyword stuffing or other below-board tactics.

Say you want to write a blog post about a great new dessert you’ll be offering at your bakery. You can conduct keyword research and determine that the most-used terms relevant to your tiramisu dessert are “how to make tiramisu” and “best tiramisu in Manhattan.” You’ll then write a blog post that offers customers insight into how tiramisu is made and why yours is the best in the city. This offering of useful information that also is likely to draw potential customers to your site through search is what’s known as content marketing, and it’s an essential aspect of a thorough SEO plan.

Another important element of an SEO for marketing strategy is an excellent user experience on your website, which includes load time, ease of use, and a mobile-responsive page design. You’ll also want your title tags, H2s, metadata, and other page elements to be optimized for the keywords you’re focused on. Images should be of high-quality and include alt text whenever possible.

White Label SEO for Marketing Benefits

White Label SEO services are a tremendously efficient way to handle your SEO for marketing needs. After all, most businesses are focusing on providing the best products and services possible. They may not have the time, resources, or expertise to also handle SEO on top of everything else. Galileo Tech Media is able to fill in the gaps in your capabilities or resources and take on labor-intensive tasks so that you don’t have to.

Some of our agency clients also choose to white label our services and repurpose them for their own SEO clients. Because we are so familiar with search engine optimization and all it entails, we can offer a fabulous ROI, accommodate your budget, and take the more mundane and rote aspects of SEO off your plate so you can focus on larger-scale projects and client needs.

For SEO copywriting, link building, keyword research, and other SEO-based marketing projects, contact Galileo Tech Media today. Our SEO marketing firm is well-equipped to take on these and other tasks for your agency.