Companies should have a clear and concise understanding of how keywords drive consumer action. To begin any digital or content marketing campaign, it’s important to identify keywords that have high transactional intent. It is a best practice to use high-intent keywords that are narrow enough in scope that they allow the company to beat out the competition with effective use.
As you develop a keyword research strategy, you can transition into more broad terms that encompass intent in multiple forms. These keywords should be those that will drive more traffic to the page. Galileo Tech Media creates keyword strategies for clients with focus on intent and the navigational structure of the website, in order to boost conversions.
We continuously monitor our clients’ analytics, evaluating site visitors in tandem with researching the keywords that drive traffic. The Galileo team learns the language that customers use and the path they travel throughout the client’s site. We know why and how they purchase. Armed with this data, we integrate our findings to make dynamic decisions for our clients that maximize organic results.