Your business depends on website traffic to succeed and SEO is a key ingredient in driving traffic to your site. As the SEO expert, it’s your job to make the case for SEO to senior management. You’ll need resources in terms of a budget, time and staff. So, how do you sell SEO services to executives so you can get what you require?

The 4 keys to getting what you need to bring your company SEO success are:

1. Know the executive audience and their goals
2. Focus on how SEO makes your company more competitive
3. Speak using terms they understand
4. Be specific about the costs and resources required to achieve visibility and profit

Once you’ve made your case, be ready with a plan to move forward. This article explains your key steps in detail.