A traveler can walk on the beach under the setting sun in the Bahamas. Or a travel enthusiast can feel the hear the distant call of seabirds and taste salt on their lips as they stroll along the sandy shore to soak up a majestic Caribbean sunset. Which experience would you prefer? While
Recently, Galileo Tech Media hosted a Lunch and Learn NYC travel SEO event that looked at ways travel brands can increase market share by utilizing the Memorable Tourism Experience (MTE). During the event, New York Inbound Marketing Professionals founder Joseph McElroy explored the realm of memorable experiences to identify ways to enhance SEO with
Imagine a day without words. How would you communicate? People use words to get information and share it. Entering words in a search engine box is an excellent example. Users type a word or a few words to get a list of results. And these words play a significant role in the success of
Search Engine Optimization (SEO) is increasingly important for anyone who sells products and services online. Understanding how SEO works is a complex undertaking that requires research, training, and a deep understanding of search keywords and online consumer behavior. Perhaps the most challenging part of SEO is that the algorithms, which drive search results, operate
If you are looking to sell on Amazon, it’s essential that you understand its algorithm and search engine. The retail giant’s custom, proprietary search engine is called A9. It was designed and built specifically for their online sales platform. To understand how to maximize your SEO visibility and sales on Amazon, you need to
Just because you have a story to share and can produce eloquent emails from time to time doesn’t mean that you’re a professional writer. There is a difference between a professional wordsmith and someone with a tale to tell, especially when it comes to optimized web content. What is an SEO specialist and why
When other websites link to yours, it drives traffic to the site, builds trust, and helps slowly increase your website’s domain authority. Links are classified as do-follow and no-follow. Many people believe no-follow links are useless because they do not help boost site rank. As a result, no-follow links have gotten a bad reputation.
Success on Amazon essentially comes down to sales. The more you sell, the higher your product will rank in search results. Your product listing is competing with countless similar products for page one search results. Search engine optimization success on Amazon is designed around results produced by the retail giant’s custom search agent—A9. Though
Amazon is a very competitive marketplace, and their A9 algorithm that ranks and ultimately orders the results display of products is often viewed as being shrouded in mystery by sellers. Maximizing use of A9 can mean the difference between items that sell and those that are never found by potential consumers on the retail
Finding the right content audit tool makes routine audits fast and easy. Periodic content audits determine the relevancy of website content and whether it produces the desired results. A content inventory also reveals gaps in content as well as the pieces that do well. Analyzing this data provides crucial information for developing future content.