Google Home and Amazon Echo are changing the way people find what they need online. Simply ask these devices a question and you get answers [which are likely generated by voice search SEO efforts]. You can be in the middle of washing dishes and still find out what the first steps are when you’re
Google Knowledge Graph has steadily increased its visibility over the last few years, showing up occasionally alongside Google Snippets at first and then becoming a regular feature in the SERPs. Because it’s rare today to view a search engine results page for a person, place or thing and not see a Knowledge Graph, optimizing
Image and video SEO optimization is something digital marketers have played around with in the past. But, the future of search optimization demands that those unfamiliar with the strategy get up to speed. SEO trends are showing that this may be the year Google insides on image and video search as the norm. With
SEO Keywords are a huge part of SEO. They help guide on-page strategy and content creation, and they even play an important role in SEO Link Building. But, despite SEO keywords’ ability to provide a sound foundation for traffic and engagement, they can lead you down the wrong optimization path if you’re not careful.
Writing optimized meta descriptions is essential to boost on-page SEO. But, because SEO meta descriptions aren’t considered a primary search engine ranking factor, they’re not always given the importance they deserve. Rather than thinking about meta description optimization an SEO tactic you can play with or pass on, consider it more as a free
Free SEO Tools: Google Autocomplete Google Autocomplete is one of the best free SEO tools you can have in your search marketing arsenal. Created specifically to “make it faster to complete searches that you’re beginning to type,” according Google itself, Google Autocomplete is a user-focused feature that also helps marketers better understand their audiences.
The days of hotels only providing lodging, cruises just sending travelers sailing and airlines specifically serving to fly people from point A to point B is over. The move for a travel brand to become a jack of all tourism trades began quite a while ago with online travel agencies. Today, the big OTAs
Creating great content is a pillar of good SEO, but it can’t stand on its own. To get to the top of the SERPs and stay there, you need to focus on other search fundamentals including some technical aspects of SEO. Some of the SEO solutions to boost rankings take a bit of advanced
Many website owners and SEO managers start to worry if they see a drop in organic search traffic. They run every potential problem in their head, and then they try this and that to fix the issue faster than quickly. If this has happened to you, wouldn’t it have been helpful to have a
Most brands face the question: “How much should I spend on SEO?” Note, the question isn’t “Should we spend on SEO,” but rather “what SEO marketing costs will we allocate as part of our total marketing budget?” After determining a figure, there must be ongoing evaluation of value received for the expense. Paying for