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So far Galileo has created 191 blog entries.

Writing Content that Matters: Go Beyond Trends in SEO Content Marketing

September 17th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, SEO Content Writing|

As more brands get serious about content publishing, it’s going to be increasingly important to focus on relevance, quality and integrity — both editorial and technical. Your content efforts will need to go beyond the trends in SEO content marketing. They’ll need to draw on current best practices but also differentiate your business, so

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SEO Content Audit is a Critical Part of Your SEO Strategy

September 12th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Content Writing, Wise Web Optimization|

Conducting an SEO content audit on an annual or quarterly basis offers great insight into how your website’s pages are performing. Done as part of a comprehensive SEO and content marketing strategy, an audit allows the marketer to identify copy that can be improved to provide more value to customers. And, it helps companies

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A Guide to SEO Internal Links: Learn Better Linking Strategies

September 11th, 2018|Categories: Link Building for SEO Blog – Strategy and Best Practices for Businesses|

On our blog, we’ve given you dozens of ideas for SEO strategies that you can put into place to maximize your website’s potential to bring you conversions. From optimizing for Yoast to doing extensive SEO keyword research, and everything in between, they’re all useful. But, at the core of these tactics, you’ll find that the

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Pokémon Go and SEO: The Opportunity Many SEMs Missed

September 6th, 2018|Categories: Wise Web Optimization|

Does Pokémon Go SEO make sense? I have an admission to make. I am a Pokémon Go player and I have reached level 6. I am a mature SEO and Technology professional, but am excited (sort of) that I can hang out at gyms now – though I don’t know what that means. Yesterday,

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Site Speed for SEO | 3 to Pay Attention (Plus 5 Tips for Boosting Speed)

September 6th, 2018|Categories: Wise Web Optimization|

You think your site’s fast, but does Google think it’s fast? Since late 2010, Google has considered site speed in its organic search-ranking algorithm. Site Speed for SEO matters, and affects indexation, traffic, rankings, conversions, engagement, and, ultimately, nearly every facet of online marketing. If your site lags behind, you may find yourself farther

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Content Marketing Tools | Our 11 Favorites for Content Creation and Distribution

September 6th, 2018|Categories: SEO Content Writing|

The role of the content marketer is relatively new. Or perhaps it’s existed for a while, but was never properly identified. In any case, there are plenty of content marketing tools out there to help improve content marketing productivity and effectiveness if you’re charged with this task. We’ve learned that content marketers invest the

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Are You Making These 4 SEO Mistakes?

September 5th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, Wise Web Optimization|

When strategy-forming conversations about your website happen, the topic of SEO always seems to be a lingering question… A big part of that is because over the last 10 years, what constitutes best practices in SEO has changed drastically. The changes are primarily due to the evolution of the Google PageRank algorithm, which is

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Get Google Reviews and Interpret them for SEO | 4 Ways (and why it matters)

September 4th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, Top SEO for Travel Industry Blog Posts, Wise Web Optimization|

Most marketers know that user reviews can make or break a business. Review sites consistently appear at the top of search results. Google also displays reviews near the top of business search results via its Google+ Local initiative. Positive local reviews boost SEO and sales, and when used wisely, they can increase conversions, improve

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7 Technical SEO Tips from a Search Optimization Expert

August 27th, 2018|Categories: Local SEO, SEO Content Writing, Wise Web Optimization|

SEO is a critical part of marketing and boosting organic traffic. Consider that more than 3.5 billion searches take place daily just on Google. Additionally, more than 70% of clicks are on organic searches that appear on Google’s first page. Mastering search, in particular technical SEO, should be a priority for every business as

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Content Marketing for Travel: Why Content Matters if You’re in the Travel Industry

August 20th, 2018|Categories: SEO Content Writing, Top SEO for Travel Industry Blog Posts|

Content marketing plays a critical role in setting travel brands apart from competitors. In an industry overflowing with traditional travel agencies, OTAs, hoteliers, alternative accommodation providers like Airbnb and new types of companies offering all kinds of tourism services, content marketing for travel is one of the best ways to show consumers you’re the

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