Create a Content Calendar for Mass Content Production
Agencies need to guide their clients through the SEO content creation process, creating a method of highlighting opportunities for increased visibility (and more leads). However, when it comes to branding and SEO, meaningful and optimized content continues to be a winner.
Creating a content calendar is crucial for successful mass content production without compromising on quality. Learn how to develop a process filled with efficiency, predictability, and measurable results:
Depend on Data for the Content Calendar and Production
Optimized content that resonates with readers is data-dependent. First, determine the search volume available for the topics you want to rank for to find the best long-tail and short-tail keywords.
Keep the target audience in mind during content creation. What questions or problems do they need to be answered? How can you help them find a solution? Use persuasive and optimized language to provide answers.
Marketing is meant to be creative as well as data-dependent. The end goal is to find a balance between ranking on the first page of Google and attracting genuine human interest in your content – with the ultimate goal of increased conversion rates.
Keep track of data on your content calendar with columns for keywords and resources. Writers refer to the data to craft carefully optimized content that resonates with readers and encourages them to take action.
How is Content Creation Based on Behavioral Science?
Memorable Tourism Experiences (MTEs) are flashbulb memories and emotions of a trip that propel us to our next destination AND build brand loyalty. Therefore, travel marketing campaigns should focus on real-life and perceived MTEs, based on detailed research.
Understanding the needs, desires, and behaviors of your target audience helps you hone effective campaigns. What does your audience want, and how do they get it? Being on the scene with the correct language helps you make meaningful connections.
Keep the site back-end in mind during the content creation process. Site speed, security, and layout should be updated regularly to follow current best practices. Provide a safe place for your content where your business can be branded as trustworthy and reputable.
Compelling content is fully optimized as well as well-written. Include meaningful titles, meta descriptions, images, and graphs. Link to trusted resources throughout the content for improved SEO. Include relevant backlinks to former articles to boost their ranking.
How can you keep track of all this? Add columns to your content calendar for Q&A and summaries. Include a page that outlines all the requirements for robust content creation to keep all the writers on the same page.
Why Does a Quarter Matter in Mass Content Production?
For our mass content production clients, our process is based on a quarterly cycle. The calendar we create outlines content suggestions for the whole quarter. This provides an element of predictability for clients AND writers.
Writers have plenty of time to complete the work to avoid potential hiccups by planning ahead. Plus, you can be agile enough to trade out an article if you need to due to illness, vacation, or loss of a team member.
An added benefit of a quarterly content calendar is seasonality – you can craft posts based on current holidays, trends, and happenings. And, your team has an opportunity to review best SEO practices and stay fresh based on current Google algorithms.
Create columns for current content with a link to the document in progress. Include prospective titles and keywords for client review. We schedule monthly or bi-weekly conference calls to update content status and make selections for upcoming articles.
Use an additional column to designate the status of an article to ensure everyone knows where the process stands. Include options such as an outline, revisions, optimization, final review, and publication to keep all blog articles at your fingertips moving forward.
Why Do You Need to Create a Review Process for Content Production?
Who’s on first? Nobody wants to ask that question regarding the content calendar, especially when mass production is involved. Trying to figure out if an article was reviewed, revised, or up for publication should never be a challenge.
Create a review process to keep the client updated on the status and pass edits back easily. Everyone should be able to see the progress of projects to show where improvements in the process might be needed.
Developing a spreadsheet with pinged updates helps keep everyone on the same page – both literally and figuratively – to take advantage of SEO opportunities as they happen. The pings should generate an email to get team members to take action.
Reassignments are indicated on the spreadsheet to show who is currently taking care of tasks such as revisions, edits, and optimization. Dates are assigned to keep the process moving forward seamlessly.
A well-organized approach to content creation produces the best possible outcome for clients and your agency. When clients want status updates and SEO results, everything is right at your fingertips to share – and prove the ongoing value of your services.
Can Mass Content Creation and Production Be Scalable?
One of the many things everyone learned during the quarantine was the importance of scalability. Our business model has always been based on remote work, scalability, and accountability – long before the pandemic make working remotely a necessity.
As people emerged from quarantine, many decided they preferred working remotely or wanted more flexibility. Attracting millennial talent means offering flexible options, such as remote work, to attract – and keep – them on the team.
Nearly half of all millennials work remotely and the numbers are growing for Gen X and baby boomers. As a result, we have a diverse team of international talent that is scalable based on our current clients and work volume.
Writers are contractors, rather than employees, to provide a scalable model to our clients. We can handle high-volume work or scale back as needed. For example, our model sustained the ebb and flow of work in the travel industry throughout COVID-19.
All writers have access to the content calendar to work together regardless of location or project. The content calendar is a central zone to gauge content creation and mass production accurately, keeping deadlines and deliverables on track.
Do Clients Want to Work in a Content Calendar?
Some clients prefer to work collaboratively in systems such as Monday or Basecamp to keep track of projects and deliverables. In these situations, the project manager adds the content calendar to the client’s chosen system.
Often clients recognize the entries are duplicative and discover the benefits of having status updates in one place. Either way, the content calendar keeps your internal team focused on their progress with optimum visibility and transparency.
Using the content calendar as an internal tool also helps management determine necessary tweaks, such as extending deadlines for holidays or assistance with challenging edits.
Creating a content calendar for mass content production is the best way to stay ahead of the curve. Content creation follows a specific timeline and formula so each team member knows exactly what she or he must do.
As your team emerges from quarantine and workflows increase, a content calendar helps everyone stay on-task. Any variations are instantly notable to make changes before potential issues become glaring stumbling blocks.
Now is the time to help your clients come out of quarantine and get noticed online. Talk with us today to learn more about how to create a content calendar for mass content production – and measurable results.
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