We all want to access the vast numbers of people searching the internet every day, which means there are many in-house agency SEO teams working hard to target their customers and improve search rankings by paying attention to KPIs for SEO. While it’s increasingly difficult to stay on top of the changes out on the digital landscape, you can keep up if you do your research.

If your goal is for your specific audience to discover you through your certain tactics, there’s no getting around managing a consistent SEO content marketing program that includes analytics.

It’s important to quantify your SEO performance in order to improve results. Here’s a great article from a couple of years ago from Search Engine Land that discusses what metrics, or KPIs for SEO, you should use to demonstrate value. You’ll want to focus on value in terms of connecting SEO outcomes to business objectives.