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So far Galileo has created 134 blog entries.

Local SEO Strategy: 4 Tips for Hotels No ratings yet.

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Having a strong general SEO plan is imperative if you’re a hotel brand. Adding a well-thought-out local SEO strategy to a marketing plan is essential too, to boost bookings and stand out from the sea of hotels in any given city. How do you optimize for local search and take advantage of the tools

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SEO Basics: 4 Best Practices that Haven’t Changed No ratings yet.

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With all the changes to Google’s ranking algorithms and calls for marketers to pay attention to the latest tweaks in ranking factors, you may think SEO is an ever-evolving game you ultimately can’t win. Even we’ve told you how important it is to pay attention to updates and trends in search. But, we’ve also

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The Future of Influencer Marketing: What You Need to Know. No ratings yet.

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A successful promotional campaign today should include Influencer Marketing as a strategy, but it’s important brands don’t get too locked into the details of how these partnerships should play out. Companies need to use influencers to sell products and services to a larger target audience, but there are some changes coming to the model

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Outsource SEO: How Galileo Works with Agencies in a White Label Capacity No ratings yet.

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Agencies need keyword researchers, writers, SEO experts and social media strategists to best meet their clients’ needs. What they don’t want, however, are bigger payrolls and more complicated hiring processes. Or, headaches involved with wondering which professionals they should keep on staff full time and how to even find top talent. Galileo Tech Media

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Travel Influencer Marketing: Tips to Partner with Travel Influencers No ratings yet.

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Travel brands are at currently at a crossroads to increase sales amidst huge shifts in the industry. With Airbnb creating viable hoteliers out of everyday homeowners, and mobile taking over nearly every aspect of the travel experience - from booking to tours and activities – it’s getting harder for travel companies to compete for

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The State of Search in Travel No ratings yet.

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Hotel brands looking to increase their profit margin and retain customers should focus on SEO to boost direct bookings. Top hotel brands are currently turning attention to search to ensure direct bookings instead of bookings through OTAs (online travel agencies). By targeting the customer directly with a strategic campaign, rather than relying on OTAs

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Middle Class Travel SEO: What Does the Middle Class Traveler Want? No ratings yet.

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The anti-extravagant trend in ultra-luxury travel is opening up many opportunities for luxury brands to offer transformative experiences that the uber rich crave, and they can do the same thing to win the business of the rising-in-wealth middle class. By focusing on personal and customizable encounters, like the luxury and upper-middle class are saying

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Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them. No ratings yet.

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Travel Marketers frequently look to the next trend among the uber wealthy, but perhaps they should be turning toward Middle Class Travelers to find more opportunities. Likewise, mid-level and 3-star brands would be wise to look one demographic up and consider Middle Class Travel SEO. What does this segment wants out of travel today?

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Luxury Travel SEO: What Does the Luxury Traveler Want? No ratings yet.

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Targeting yesterday’s luxury traveler may have been all about throwing as much cash and flash as possible into opulent accommodations and luxury limos for the jet set. Today, luxury travelers are still the 1% who can spend on what they want, but they’re not looking for pomp and prizes. So, companies hoping to attract

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Luxury Travel SEO: Who Are Luxury Travelers, and How to Reach Them. No ratings yet.

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Today’s luxury travelers aren’t interested in being surrounded by trivial things plated with gold. Instead, they want convenience, choice and the power to choose their experiences. Overstated opulence will soon be forgotten, as likely will the company that offered it. True luxury travelers in our current marketplace remember brands that provide connectedness and meaningfulness, at

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