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So far Galileo has created 170 blog entries.

Why an In-House Agency Needs a Transparent Business Marketing Consultant

February 6th, 2018|Tags: , , |

We recently started following Jeremy Leonard of Project Bourbon after meeting him at the In-House Agency Forum annual conference in Boston and liked his body of work around helping brands succeed with their in-house agencies. The trends toward more in-house agency arrangements and the commoditization of "agency product" are big drivers of Galileo's growth. SEO has

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Business Class Travel SEO: What Does the Business Class Traveler Want?

February 6th, 2018|Tags: , , , |

Our latest post talked about how important business travelers are to a travel brand, and this week’s will help you target those customers. Corporate customers shouldn’t be ignored because they’re a great source of revenue on off-peak days and during off seasons. Plus, they tend to be loyal when they’ve found a travel company

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Learn 55 SEO Writing Tips to Engage Readers and Rank

February 6th, 2018|Tags: , , , , |

Knowing how to write web copy that engages readers and ranks well in search is invaluable. You could spend thousands of dollars on paid advertising to reach your target customers and gain website traffic. But, you don’t have to. Besides, you need to provide some substance, something interesting, for prospects to discover when they arrive.

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Why Creating an SEO Strategy is Easier Than You Think

February 6th, 2018|Tags: , , |

SEO has gone through many incarnations since its inception, some historically bad and several recently good. Long gone are the days of keyword stuffing and using spam links to gain traffic. Good riddance, we say. Today, SEO strategy is focused on user experience and engagement. This is great for the consumer who simply wants

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An SEO Services Company Reveals the Secret to Making the In-House + SEO Agency Relationship Work

January 29th, 2018|Tags: , , |

We've all heard nightmare examples of a brand's in-house team and their agency relationship going off the rails. Perhaps the agency misused the in-house team's trust or didn't deliver as expected. Or maybe the in-house team didn't prove to be the partner the agency expected. No matter the scenario - no one wants this

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Brands Want to Know: Should We Outsource SEO Services?

January 29th, 2018|Tags: , , , |

Brands struggle daily with decisions related to resources. They ask themselves the same questions over and over - should we do it ourselves? Or, should we partner with an outside resource? And the answers to these questions differ based on the function. While outsourcing direct mail services may be an easy "yes," the question

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Business Class Travel: Who are Business Travelers, and How to Reach Them

January 29th, 2018|Tags: , , , , |

Business travelers aren’t a market segment that a travel brand should ignore or take for granted. These consumers have the potential to be extremely loyal customers, arguably more so than leisure guests. But earning the loyalty of corporate travelers means you first need to know who they are. You have to identify their buyer

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Travel SEO Trends to Watch for in 2018

January 22nd, 2018|Tags: , , , |

Search engine optimization is a highly competitive and an almost always changing component of online travel marketing. It makes sense then, that travel brands and travel SEO experts would constantly try to perfect and predict their tactics. Even when travel companies do everything right to keep up with SEO and keep on top of

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How To: Use a Hashtag Finder to Fine Tune your Content Marketing Campaign

January 16th, 2018|Tags: , , , , , , |

Ready to create content that broadens your company’s reach? Use a hashtag finder to better connect with your target audience and provide them with exactly what they’re looking for. Using a hashtag finder, it’s possible to get more information on the conversations that consumers are having. With this information, you can organize your editorial

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How To: Use Twitter Hashtags as a Keyword Analysis Tool

January 9th, 2018|Tags: , , , , , , |

Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there are other tools that provide a broader picture of your buyers’ needs. By analyzing Twitter hashtags, you get invaluable information

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