The anti-extravagant trend in ultra-luxury travel is opening up many opportunities for luxury brands to offer transformative experiences that the uber rich crave, and they can do the same thing to win the business of the rising-in-wealth middle class. By focusing on personal and customizable encounters, like the luxury and upper-middle class are saying
Travel Marketers frequently look to the next trend among the uber wealthy, but perhaps they should be turning toward Middle Class Travelers to find more opportunities. Likewise, mid-level and 3-star brands would be wise to look one demographic up and consider Middle Class Travel SEO. What does this segment wants out of travel today?
Targeting yesterday’s luxury traveler may have been all about throwing as much cash and flash as possible into opulent accommodations and luxury limos for the jet set. Today, luxury travelers are still the 1% who can spend on what they want, but they’re not looking for pomp and prizes. So, companies hoping to attract
Today’s luxury travelers aren’t interested in being surrounded by trivial things plated with gold. Instead, they want convenience, choice and the power to choose their experiences. Overstated opulence will soon be forgotten, as likely will the company that offered it. True luxury travelers in our current marketplace remember brands that provide connectedness and meaningfulness,
If you make one tweak to your SEO plan today or file away one SEO idea to implement tomorrow, focus on optimization for voice search. Right now, 55% of teens and 41% of adults use voice search every day. These percentages have grown consistently and they’re likely to keep their upward trend. Siri has
Social Media can be a great PR tool and a superb avenue for boosting SEO. But, it can be taken to a whole new level. Hiring influencers to share your brand on Facebook, Twitter, Instagram and other social channels allows you to skyrocket your publicity and amp up off-the-page optimization for your influencer marketing
If you’re not currently leveraging influencer marketing as part of your SEO strategy, it’s about time you do. Influencer marketing is a powerful weapon to have in your online optimization arsenal and it offers broad-scope benefits throughout your brand’s overall marketing campaign. Similar to Link Building, which still reigns supreme as the tactic to
Some real estate agents and brokers specializing in luxury properties get new and repeat business the old way. They go through time-intensive encounters like socializing at mixers, networking at industry events and “doing lunch” with potential clients and existing clients – to build and keep good rapport, which hopefully will lead to more sales.
Companies that want to drive sales need to look closely at how they promote the benefits and features of their products or services. To get conversions, businesses must effectively and successfully plant just the right messages into the minds of their target consumers, and this is done through a “promotional mix” of strategies. Traditionally,
Some travel companies that have built their brands selling traditional hotel room stays are working to get out of the market and into alternative offerings, such as private villa rentals. Others, like Marriott, are sticking with what’s worked for them, even as share economy-type properties rise in popularity. Does Marriott know something the others