Like a Technical SEO audit, a SEO Content Audit sets forward the strategies and priorities for making your website more relevant and helpful to customers. Good content planning includes a website Content Audit FIRST. This will help your brand achieve its goals, which will make your executive team and Google happy as you improve time on page and time on site.

This article highlights 8 areas that website Content Audits sometimes identify as “needing improvement.” If you use these areas as a framework for evaluating and creating content, you’ll keep customers on your website longer and convert on the actions that you need for your business to be successful.