There are more than 1 billion websites on the Internet today. So, how do in-house teams and brands create “awesomeness,” the holy grail according to a tweet by Google Webmaster Trends Analyst John Mueller. We think “awesomeness” is addressing a complete package of SEO ranking signals and implementing key factors smartly to influence site ranking for a particular phrase.
More specifically, if you want to show up in top search results for any phrase, you need to focus on several SEO ranking signals that comprise “awesomeness” according to @JohnMu, but 7 signals stand out as most important. The primary ranking factors include content and backlinks as you’d expect, as well as mobile friendliness and a few other factors that were an SEO focus a few years ago and are returning as keys to search success. Read about how to become “awesome” and rank on Page 1.