The role of Content Marketer is relatively new. Or perhaps it’s existed for a while, but was never properly identified. In any case, there are plenty of tools out there to help improve your productivity and effectiveness.

We’ve learned that content marketers invest the most resources in content curation and aggregation, content creation and workflow. And that when asked, content marketers indicate their greatest challenge is the lack of time and resources to create content, and to create enough content with enough variety to satisfy all stakeholders.

Luckily, there are tools to help. But of course, determining which tools best suit your needs is another task in itself! Galileo Tech Media is here to help you sort through the available content tools, and whittle it down to a few you should give a test drive.

Before we delve into the First 5 of our Top 10, take a look at this amazing graphic from Curata.com. Select your content marketing challenge on their graphic, and they direct you to a handful of tools that could be helpful to you.

Content Creation Tools

  • Before you start creating content, you should organize your workflow. At Galileo, we use Google Docs for nearly every project. From creating an editorial calendar to collecting internal feedback on marketing campaigns, it cuts out a lot of duplicity. For multi-step processes, Asana is another great

[free!] web based tool.   We also hear good things about Trello, and of course Evernote.

  • InboundWriter can help you predict your content’s performance before you begin writing it, using a data-driven approach to explain why some content will work and some will not. Tell InboundWriter what you want to write about, and they predict the performance, suggest other related topics to write about, and provide some guidelines for crafting successful content. A great remedy for Writer’s Block!
  • As you know, content doesn’t have to be new or created in-house to be valuable to your audience. Pressly provides tools to make aggregating and publishing curated content easier. And, it provides analytics to make sure the content is relevant and performing. Use Pressly’s clean and easy-to-use dashboard to select meaningful content from all major social networks to engage your audience.

    • Content Distribution Tools

    When you spend your valuable resources creating original content, you want to make sure it’s distributed effectively. Sure, you’ll certainly want to use your general social media practices. But take it a step further with some of these company’s methods.

    • Outbrain uses a multitude of algorithms to learn what your content is about, and then they target it to consumers who tend to engage with similar content. Outbrain says their services are most successful with B2B companies, trying to fill the top of their funnel with new leads. Since you’re not always sure where those leads will come from, casting a wide net with content marketing is a smart strategy.
    • Your team spent valuable resources preparing conference presentation materials. Now package it up for distribution by using SlideShare, the company considered the YouTube for slideshows. Not only can you embed and distribute your SlideShare content to your consumers, but it’s available on their website to their healthy audience too.

    In our next installment, we’ll provide a couple other interesting Content Distribution Tools, as well as tools to Analyze your content methods. Plus more information on the 1 content marketing tool you can’t live without!

    In the meantime, what content marketing tools are in your toolbox? We can’t wait to learn about what you’re using.

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