As more brands get serious about content publishing, it’s going to be increasingly important to focus on relevance, quality and integrity — both editorial and technical. Your content efforts will need to go beyond the trends in SEO content marketing. They’ll need to draw on current best practices but also differentiate your business, so of course you’ll have to create high-quality SEO content.
But to really shine, all in-house agencies need to publish the right kind of high-quality SEO content for their specific audience. This is a requirement of gaining authority and trust with the search engines and with your target customer.
Forbes dives into this topic, and names 3 content marketing trends that will “rule 2018.” Take a look at this post, and learn why “trust is the secret sauce.”
