Galileo CEO Joseph McElroy recently chimed in about a new trend we’re seeing here… the rise of the Gig Economy. And the death of the Agency Model.
We are seeing more and more that brands are employing a network of agencies, creating a diverse “family of agencies” to provide specialized services across the fragmented media landscape. Work load is becoming uncertain for these agencies, and as a consequence so is expected income. Scope-of-work projects are becoming the prevailing model and it is becoming impossible for agencies to project profits for the year. This uncertainty is creating demand for more and more freelance talented workers, who in turn the brands are turning to increasingly to bypass agency markup.
What does this mean for brands, agencies, workers? What new forms will emerge? Hop over to LinkedIn, where Joseph shares his observations and ruminations.