Brand publishing isn’t journalism. It’s different. But that doesn’t mean you shouldn’t be a journalist when writing and publishing content for your target audience. Brands and in-house marketing teams that tell stories through their content make use of a powerful tool to engage, inform and inspire. They at once fulfill their business objectives and editorial aspirations.
While traditional media offers little variation and depth these days, branded content can be just what a reader wants. Take advantage of the opportunity to take your audience down a different path, and into content that’s refreshing and empowering (and that has your brand’s mission, value and ethos all over it). Skyword shares why it’s important to become a brand storyteller.
