Four out of five people use search to find businesses and services near them. If you’re not optimizing for local search, you need to be. Local SEO helps you stay visible to and relevant with 80% of your customers. Whether your company is in Travel, Real Estate or a completely different industry, you should be optimizing for local search in ways that go beyond getting listed in directories (which is a solid strategy as part of an overarching SEO plan).

Speaking of Local SEO, Galileo CEO Joseph McElroy recently published a piece about mastering SEO for local businesses by taking a cue from the travel industry.

Companies offering local search engine optimization services can help you create a local SEO campaign targeted to your unique business. If you want to take on some local search tactics yourself, HubSpot’s Comprehensive Guide to Local SEO in 2018 offers some great authoritative ideas for managing your search campaign.