As we mentioned in our last installment, there’s no shortage in content marketing tools designed to make your job easier and more effective. But it can be hard to know which tools are right for your job and your company.
Galileo Tech Media is here to help you sort through the available content tools, and whittle it down to a few you should give a test drive. We’ve laid out the 1st 5 of our Top 10. Find the 2nd 5 below!
Content Distribution Tools
We already mentioned Outbrain and SlideShare as smart Content Distribution Tools. Here are is 1 more worthy of mentioning and testing:
- Depending on the size of your company, you could have dozens of brand advocates just a couple of cubicles over. Trap!t is a tool that allows you to capitalize on the professional social networks of your co-workers, and enables them to become brand ambassadors for your company. Amplify your content’s reach by enabling co-workers to leverage and share brand-approved content with their networks. Trap!t’s blog has some great tips for adopting this sort of program in your company, including how to talk to your co-workers about what’s in it for them
[think, building their professional brand].
Influencer Marketing
We’ve written about Influencer Marketing previously, providing tips for seeding a campaign without engaging outside help. After all, there is nothing new about the importance of creating and nourishing relationships with influential people. But there certainly are benefits of employing a service to jump-start your Influencer Marketing efforts.
NinjaOutreachis an all-in-one prospecting and outreach tool. You can use this to find industry experts in any niche, around the world. This tool has over 5 million bloggers in their database of websites, Instagram, and Twitter profiles. Simply type in a keyword, filter through prospects and build a list of people you want to reach out to in order to promote your campaign, build links, find guests for your podcast and interview series and more. It also shows you some outreach analytics in order to measure the success of your campaigns.
Analytics
Here at Galileo, we love metrics. We are always looking for the analytics that point us along the path of improvement. Here are 2 tools we think you’ll enjoy testing out:
- Optimizely is an A/B and multivariate testing tool that makes it “easy” to create data to fuel action and improvements to your website. Test multiple changes and goals on your site to determine what drives the most engagement, clicks, sign ups, purchases, etc. The Optimizely team takes your technical team out of the picture, to avoid bottlenecks based on resources, etc. It’s an interesting solution to situations where you have great optimization ideas, but little/no technical resources to bring it to fruition.
- TrackMaven has all the tracking capabilities you expect, and allows you to see how each iteration of content is performing across multiple channels [paid, owned, earned]. The interesting piece is TrackMaven’s ability to overlay competitor data to spot content opportunities where you may gain a competitive edge.
And lastly, the very best Content Marketing Tool we can suggest would be a relationship with Galileo Tech Media. Our team is the solution to the need for smart, actionable content. We produce Wise Content to scale, and offer an alternative to big-agency thinking and pricing. Have a series of press releases due? Need blog posts to circulate to Influencers and your social networks? Give us a chance to create Wise Content that speaks to your brand and stakeholders. Reach out to our CEO, Joseph, today.
