Many in-house and brand marketers measure their content’s success by comparing the effort put into writing and publishing with return on investment in terms of conversions and even brand visibility. So, what happens if you’ve written a blog post and it’s not getting the traction you want? You can’t stop writing and putting out content. Instead, you have to take steps to maximize your content’s potential. But do you even know how to calculate marketing ROI?
Calculating your marketing ROI needs to begin with evaluating the strength of your content, followed by analyzing your methods of distribution. The greatest content won’t boost revenue if it doesn’t get seen. There are painless ways to can increase your content’s ROI. The steps to take involve targeting your audience properly, making content shareable and including video and images with text, among other tactics. Take a look at this author’s 10 simple ways to increase a blog post’s ROI.