We’ve given you dozens of ideas for SEO strategies that you can put into place to maximize your website’s potential to bring you conversions. From optimizing for Yoast to doing extensive SEO keyword research, and everything in between, they’re all useful. But, at the core of these tactics, you’ll find that the goal for maximization of conversions is to involve the reader. The reader must have a stake in your company in order to want to do business with you, and creating loads of valuable content brought together intelligently through internal linking helps with that end goal. SEO Internal Links can help to create that roadmap that is helpful to your reader AND for SEO visibility from Google.
Great Content is the #1 SEO Strategy, SEO Internal Links may be #2
If you put one SEO tactic into place today, make it a point to beginning creating content that’s useful for your reader. Then, tomorrow or as soon as you have a good amount of content to make up a nice collection of web pages, focus on internal linking. Bringing your website’s pages together through internal links guides the reader logically from one topic to the next, and it offers more depth to your specific subject matter. If you don’t understand the concept of internal linking, think about the strategy as similar to roads linking towns together.
Sure, you can find something useful in a single town. But, having access to a path to a new town, with fresh ideas and things to discover there, makes discovery and exploration of an area all the better. Consider a town with some services that links easily to another town with some services, and think about how you might be less likely to want to escape the area altogether for somewhere better and more exciting if you have a range of helpful options available to you within a reasonable distance. You might stick around for a bit and not reach for more thrilling horizons, because maybe there won’t be any. This is what internal linking does. It offers more options for your reader in terms of valuable content, so there’s not much need to jet off to someone else’s website.
SEO Internal Links Guide the Reader Through Your Great Content
You likely already have internal links on your site. Your home page probably leads to more pages, each perhaps addressing a different topic, subject, service, etc. But, often a company’s internal links stop there. This is a shame, because there’s so much potential for guiding a reader to learn more about your business, your services, your industry, and your value as a brand through linking to pages and pages of great content. Remember the content hubs we talked about and all of the possible valuable content you can create using the content hub marketing strategy? When you put this SEO tactic into place, your pages and pages of excellent content should all flow from one to the other through internal linking and ideally provide the reader with everything there is to know about what you sell.
When you have a blog post on your website, it makes sense to include SEO internal links on the post to other posts you’ve written. Ones that offer more in-depth discussions on topics mentioned quickly, for reasons that have to do with the benefit of the reader and SEO strategy (it may not be good SEO practice to have 2,000-word blog posts). Say you have a guide on your website, maybe a travel guide. It’s good for SEO to link to other pages on your site that could further flesh out your guide, like links to pages of specific restaurants from a page that summarizes restaurants in a city.
SEO Internal Links Tips and Strategies
Internal linking helps the reader make better sense of the topic you are supposed to be an expert at. And, it helps you rank better as Google’s bots love internal links (as long as they’re relevant and useful to the reader, and not spammy links). In our next post, we’ll talk more about specific strategies you can use to create a good roadmap of internal links on your website that provide your customer and potential customer with many opportunities to obtain value – hopefully all from you without turning to the competition.