The State of Content
These days Content and Digital Marketing teams need to be dynamic and fluid to achieve competitive advantage and establish a foundation for marketing success. Creating compelling, engaging, useful, and dynamic content-driven experiences moves businesses forward; strategic value lies in consistently and repeatedly evolving to create valuable stories.
Content teams also face the immediate challenge of managing the tactics of multiple campaigns. These overwhelming elements can include creating editorial calendars, personas, style guides, brand briefs, point-of-views, editing guidelines, submission briefs, keyword lists, maintenance plans, and a myriad other tactics specific to each channel for which content is intended. The resources to scale are often needed immediately and with little forewarning. It can tax even the largest companies.
Galileo Helps with the Strategy and Tactics of Content
Wise Content – The Future of Content
Good content starts with good creative imagination and skills. So we take care to get the best talent, from copywriters to designers, photographers to videographers. But what makes Wise Content? We combine the knowledge of many disciplines, including inbound marketing, semiotics, behavioral analysis from Big Data, and neuroscience predictive capabilities to create content that is more compelling, converting, and convincing. Whether you need help managing your SEO travel content, researching and reporting on keywords, promoting content through social media channels and events, or sourcing and managing writers and designers, Galileo can help you. Our goal is simple: to turn the curious into customers.
Did you know that there is an 800% elasticity in performance between your best message and your worst message? It is critical to get it right the first time!