There are plenty of other quick take-homes you can derive from your analytics data that will improve your SEO, and help your readers feel taken care of. They’re telling you what they want more [or less!] of with their clicks. Now, let’s give it to them:
1. Pay close attention to the long tail keywords [and your ranking for them] from that queries report. You’re likely not optimized for these 4+ word phrases – that would feel far too clunky. But you may be ranked. You can improve that SE ranking and even click through rate by creating content around those phrases. Perhaps a blog post that could answer a question or provide expert advice?
2. Take advantage of Google Trends, to find out what content you should be creating and optimizing for. Say your website is about marathon running, so you search for interest based on those keywords. Scroll down and take a look at the Queries-Rising list. People searching for “marathon running” are also searching for “marathon running shoes.” Have you covered that topic on your site? Consider a new page, with strong SEO content that will provide your readers with helpful information [and perhaps even capture incremental traffic].
3. Bounce Rate is the rate at which a user visits your pages, and then leaves without performing an action. There is something your readers think they will find find, but aren’t finding, on those high bounce rate pages. Make sure the content is consistent with your page name, meta data, headings, etc. That will allow the SE to send you searchers looking for what you’re offering.
Just like you, GalileoTechMedia.com feel strongly about metrics based decision making. It’s what we love about Internet marketing. Unlike Print or TV marketing, you can know if someone flips past your article without reading it. You can know if you’re not meeting a market demand for a new subject matter related to your site.
With so many free and easy to use metrics tools available, it’s never been easier.