In-House Marketers repeatedly hear about the value of inbound leads and why they should be focusing efforts on inbound marketing instead of traditional outbound tactics. But, is there any value in this stance? What’s better, inbound vs outbound strategies?
To determine how much of your marketing should involve inbound vs outbound strategies, you first need to be clear on the distinction between the two efforts – and the amount of resources each requires. Then, you should look at the 4 main dimensions of a quality lead so you can evaluate the advantages and disadvantages of inbound marketing vs outbound marketing related to those dimensions.
Read about how to determine if inbound marketing or outbound makes sense in terms of the leads you want to procure. And, learn which strategy is actually better given all considerations.