Optimize New York understands the need to target customers in specific areas. In fact, that’s what we were created to do. We know businesses want to target customers here in NYC. You need Wise Technology to do so effectively.
What is Geo-Targeting?
A business that needs to focus its content locally can differentiate content by targeting visitor by location. Geo-targeting for New York City would focus content for users in that area of the country. It would appeal to people living and working in that region over others, and provide direct marketing and advertising to that specific person based on their location. Large corporations do it on their websites by using an automated locator to detect the location of the user and give them content based on the city or state. Wise Technology meets Wise Content!
We also call this strategy Hyperlocalization, which refers to an extreme granularity in targeting your audience. Consider a family of 4 traveling to NYC – they are likely looking for a hotel near the Empire State Building or other tourist hot spots. A hipster couple may be looking for a low-key vacation, and target a hotel near their favorite bar or restaurant. Incorporating neighborhood keywords and phrases into your content allows you to narrow that focus even further, ultimately increasing conversion.
Take a look at a few strategies to optimize your content