Even though roughly 57% of B2B marketers say that SEO is more effective for them at generating leads than any other marketing activities, there are many companies that don’t have SEO marketing plans. Nor should they… which is a difficult statement for an SEO Company to make! Whether or not a business will benefit from SEO efforts depends on the business’ goals and several other factors.
For instance, companies should focus on SEO marketing plans to boost ROI if people search online for what they have to offer. Sounds obvious, right?
But those companies also should have reasonable certainty of ranking well after implementing a smart SEO strategy. Businesses shouldn’t focus time and resources SEO if they are community engagement driven or if they aren’t willing to put in the time to do SEO the right way. The following article explains which businesses benefit from SEO marketing plans and which don’t.