Outside agencies bring a wealth of benefits to an in-house marketing team. Time, talent and flexibility are perhaps the most noteworthy. When an in-house team is trying to decide whether or not to outsource marketing to a digital agency, there are some questions that should be considered. What are our needs in terms of turnaround? Can our current staff handle the load? Does it make sense to pay to hire more employees? What if our marketing needs slow way down after we’ve hired more staff?
These are just some of the queries an in-house agency might have. Concerns about skill depth in a current team may come to mind. Unfamiliarity with analytics or PPC can also be issues. Read about the many reasons why companies outsource and why your in-house agency might consider hiring an outside digital marketing agency.