The moment we all waited for is finally here—everyone emerging from the pandemic to get back to business. With that in mind, post-quarantine means developing a new routine. As companies open up again, it’s crucial to be ready for action—but how do you remain profitable post-pandemic? We all question the future of work post-pandemic.
The competition is fierce after a long time, and business leaders must know what buyers want to be relevant after COVID-19. If you can master that through diversification, you’ll have business coming in again.
But taking on more projects means working longer hours – and getting help. So how can you boost the bottom line during a time when most businesses have less to invest? Discover how to be profitable in business now and during the changing days ahead.
To Hire or Not to Hire – That’s the Question
Hiring is a challenge post-COVID. Nobody wants to make costly employment commitments when companies need to show profits. So, what’s the answer to being ready for new business? First, outsource the work to a proven professional team that understands the specificities of your industry.
Additionally, many unemployed people are making career changes post-pandemic and opting for remote work. With that in mind, the office environment is evolving for many companies, with some workers in-office and others working remotely, either part-time or full-time.
Outsourcing means companies don’t have to commit to the continued costs of hiring additional employees, including taxes, insurance, benefits, salary, and other perks. Plus, finding outsourced professionals takes days rather than the few weeks spent screening and hiring employees.
Advantages of Outsourcing
Beyond the reduced cost of hiring employees, outsourcing offers the benefits companies need to succeed after COVID-19. With outsourcing, you may decide opening the office right away is another unnecessary expense, especially with many people continuing to work remotely. Working at home, with the assistance of outsourced professionals, means realizing maximum profits post-pandemic.
Additionally, outsourcing puts top talent from around the world at your fingertips to generate measurable results. Plus, access to a wide range of skills means you can start diversifying your company’s offerings to remain relevant and competitive. Work with qualified experts for marketing, accounting, public relations, SEO, writing, and other essential tasks rather than hiring in-house.
The outsourcing process makes it possible to build a team of skilled professionals without the cost of hiring full-time employees and investing in more office space and equipment. Instead, management can focus its efforts on setting new goals and finding ways to achieve them in a rapidly evolving marketplace.
Scoring the Right Talent Team
Singularly outsourcing projects becomes time-consuming and frustrating. Working with a strategic partner enables management to stay focused on business-building activities after the pandemic. In addition, strategic management partners have access to a talent pool to assist companies in outsourcing various work.
When outsourcing, management must consider resilience and having a team in place to handle a new reality in business. With that in mind, outsourcing allows management to bridge any talent gaps to tackle new projects. Before moving forward, review contracts to ensure they are suitable for the current and future business environment, focusing on the outcome.
Choosing the right strategic partner for outsourcing is crucial to gain access to diversified talent and make essential transformations. A strategic partner oversees all outsourcing, so management only works with final products to add their unique touch. Putting this responsibility in the hands of a strategic partner, such as Galileo Tech Media, gives management time to develop a proactive agenda post-pandemic.
Now That’s You’ve Got It, Keep It
But landing profitable projects is just half the battle. The other half is keeping them, especially when everyone else is hungry after quarantining. So now that you’ve got the work, how do you keep it? Outsourcing is just the beginning. The next step is to show clients measurable results for their new initiatives.
The pandemic gave business leaders experience coordinating remote teams. Working together seamlessly brings value to the clients and your business. Reporting is the answer to clear-cut communication and visibility – as well as proving your worth. Plus, clients can develop progressive agendas and campaigns based on your report results.
For example, we use Brightedge, the first SEO tool that gives results linked to real-time data. As a result, we provide immediate data to clients that speak to what their target audience is doing online and how they are interacting with the site. Offerings are diversified based on current results.
Make Marketing Dollars Matter
Real-time updates prove the progress made in marketing campaigns. Analyzing this data also helps companies stay relevant post-pandemic. With a tool such as Brightedge, business leaders spot trends instantly to stay ahead of the curve as everyone gets back to business.
Reports are also a tool to communicate with clients and provide reassurance about existing campaigns. Consider scheduling a monthly conference call or Zoom meeting to review report results and make essential updates as needed. Continually revamping content and campaigns ensures relevancy in a changing business climate.
Also, many companies are repurposing existing content to add value in a post-pandemic world. Refreshing content helps companies save money and continue to climb up the search engines. Reports reveal potential subjects, trends, and keywords to add to current content to make it meaningful to today’s readers.
Post Pandemic Strategies for Success
Working with a strategic partner keeps management focused on post-pandemic strategies for success. Areas to review include:
- Social media presence.
- Virtual conferencing opportunities.
- Podcasts to provide updates.
- Gamification for an interactive experience with customers.
Thinking beyond the scope puts you ahead of the competition at a crucial time.
Additionally, the implementation of digital processes accelerated rapidly during the pandemic and continues now. Digital processes and AI help companies save time and resources while staying on top of production. Companies must be mindful of automation opportunities from accounting to content production through consultation with a strategic partner.
Finally, long-tail and short-tail niche keywords are more important than ever before, especially for small businesses. Defining your target audience and determining what they want is the foundation. From there, start diversifying your offerings and choosing the right keywords to drive traffic to your site and generate more leads.
Are you ready for the post-COVID action? Diversification, outsourcing, and robust reporting can take your business to the next level of success. Contact the Galileo team today to discover how we can support your COVID comeback every step of the way.