Hopefully, you read our blog post last week about strategies for conversion rate optimization (CRO). We provided a CRO Guide with points about what exactly it means to optimize to increase conversion rate. And, we went into a bit of detail as to why every marketer – which means every business owner – should be implementing conversion rate optimization strategies.
If you haven’t gone through our that SEO Strategist’s Guide to Conversion Rate Optimization post thoroughly yet, give it a read so you can begin to understand how important paying attention to conversion rate is. Then, follow up with more strategy here. If you’re up to date with our posts, let’s dive deeper now into optimizing your website conversion rate.
The 2 Main Ways to Increase Conversions
There are 2 main ways a business can increase conversions. They can either:
- Work to increase website traffic, or
- Work to increase website conversion rate
Typically, a business might choose to increase inbound web traffic by amping up ad spend. This is kind of like forcing conversions and it’s not the optimal way to go about getting more sales, subscribers, or whatever conversion goal you have.
Alternatively, if a company chose to optimize for increased conversion rate, there would be tests and tweaks made to a website that would boost conversions without spending a dime on AdWords campaigns.
Conversion rate optimization is a sound strategy that increases sales, sign-ups, and other conversions a website is built for.
A Basic CRO Guide
Many businesses know that they should be optimizing content with keywords that will bring in more traffic, but optimizing existing content or creating new optimized content is not alone a good enough strategy for conversion. While you may get some pretty decent organic traffic with optimized content, you aren’t playing the game at the level necessary to convert that traffic to sales, subscribers, or the like.
Good optimized content is a must, but as a website and business owner, you must excel at other strategies that point traffic to your conversion gateway and your end goal. Starting conversion rate optimization at the basics, which includes creating content but also doing much more, means building a complete process for optimization from the ground up – and building one that’s fool proof.
The thing about the conversion rate optimization process is that it’s going to be a never-ending process. Conversion rate optimization is cyclical in nature, meaning you’re in a sense working toward an end goal, but that goal will be in constant flux as your business grows and evolves. So, your optimization process will need to have a beginning and then an end, and then another beginning with an end, and so forth as you constantly evaluate your conversion rate and business success.
To start optimizing for increased conversion rate, you’ll need to do the following:
- Analyze your company’s website for current performance
- Construct a hypothesis to see what you can improve
- Test your hypothesis
- Review your results
- Go back to the beginning and start again
As you can see, conversion rate optimization involves many steps that will consistently keep you aware of how your website is performing and how it can do better.
If you need help figuring out where to start with conversion rate optimization, and how to take your optimization strategy through the necessary steps so that you begin seeing the conversions you want, contact Galileo Tech Media. We’re SEO and marketing experts that work with companies to put strategies into place, so that they start to convert more sales, convert more subscriber sign-ups, convert by building email lists, and convert in other ways that grows their business the way they want.