You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot at connecting with those who need and want exactly what you have to offer.

By conducting keyword research at the start of your content marketing campaign, you’re able to tap into the motivations of your target consumers. Then, you can create content based on what your buyers are searching for. During keyword planning for a content marketing campaign, you’re actually able to decipher almost precisely what a customer looks for during every stage of the buying cycle. And, you can follow up your investigations with engaging content positioning your brand as the one who will deliver.

Here’s how to use keyword planning to boost your brand and do more than satisfy your target audience’s wants and needs – building brand loyalty as a result.

Keyword plannerJudging the Value of Keywords

Most marketers know they should be using keywords in their content. But, which keywords will actually engage and convert? You can’t simply throw any words into your content and expect sales to come pouring in. Some keywords are more valuable than others considering what you offer. Keywords that work well for some brands don’t do anything positive for others. You need to research what will boost your business.

Keyword planning is essential for a marketer. When you analyze all of the potential keywords you can use in your content, pay close attention to the words and phrases that closely relate to your company’s offerings. You might have certain keywords in mind that you think you should include in your copy. But, look to see if the keywords coming up in your research help you better answer your target buyers’ questions.

The keywords typed into consumers search bars reveal critical information. When you review them, ask yourself if your website will accurately provide a solution to those user’s problems. Will consumers find what they need and want when they arrive to your site. If yes, your keyword planning should help you use provide needed information in your content as it relates to what you offer. If no, forgo the keyword, even if popular. Choose another that better aligns with what you sell or provide.

Considering Keyword Rank

When conducting keyword research, try to understand how hard or easy it will be to rank for a certain keyword. Are there bigger brands already ranking strongly for the keywords you want to use? Do you see search advertisements showing up with your competitors info when you type your target keyword into a search bar? If many search ads come up for the keywords you want to use, and they’re related to your biggest competition, you likely have identified a high-value keyword.

It’s important to conduct more research though to decide if you should pass on that keyword or compete for the top position. You can use Google AdWords to plan the appropriate keywords for your content marketing campaign. Make sure you test out the keywords you’re targeting and review the results of your marketing efforts with these keywords, perhaps every few months. Keep track of impressions and conversion rates after implementing keywords into your content.

As you conduct keyword research and plan your content marketing campaign, consider the value and importance of long-tail keywords related to your business. Get friendly with the Google AdWords Keyword Planner Tool and study the keywords it suggests for your content. The goal with keyword research is to choose the right keywords that will do more than just get people to your site. You want conversions. To get conversions, you need to reach the right kinds of buyers.

Contact Galileo Tech Media to find out about our keyword planner services, and to learn how we help small and large brands boost their business.