Hotel SEO2019-11-11T17:58:44+00:00

Hotel SEO Services

Galileo Tech Media specializes in hotel SEO services, collaborating with some of the largest hospitality brands in the world. When working with our hotel clients, we take into account important factors like local SEO, schema markup optimization, link building and hyper-localization, enhancing organic search ranking and driving bookings.

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Examining the hospitality landscape

Why do you need hotel SEO?

In any major metropolis, there are hundreds of accommodation options—from five-star luxury hotels to budget-friendly motels. Regardless of your niche, having a strong a SEO strategy is imperative if you’re a hotel brand. Furthermore, if you are a franchise or a multi-location business in need of visibility, it is not enough to implement a generalized hotel marketing plan. Crafting a tailored hotel SEO strategy is paramount for driving success, particularly one that takes into account local SEO tactics and listing optimization.

We Know Hotel SEO

What help is available for your business to do hotel SEO

When we work with our hotel partners, we provide a full suite of services to drive traffic to your website and, ultimately, enhance all-important bookings. Depending on the client, we tailor our SEO services to match their business goals, constantly ensuring that we’re being as efficient and strategic as possible. When we work with our hotel SEO clients, we typically encompass the following tactics and techniques:

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  • Conducting data-driven keyword research, targeting terms relevant to your audience, your geographic location and your hotel itself. Traditionally, Google’s algorithms have bestowed the best rankings on hotels located within a 20 to 25-mile radius of a city center; using hotel SEO keywords related to your position in proximity to the city center is a must.
  • Creating a Google My Business page. A Google My Business page allows you to control the information Google reports about your hotel in its search results. Your Google My Business Page can include a customized hotel description, which you should use to point out top points of interest near you, including landmarks and airports. It offers the opportunity to upload photos, including pictures of your hotel in perfect proximity to geographical hotspots.

  • Ensuring citations are claimed and optimized. Citations are important for any business, but hotels need to pay special attention to them because they’re a solid source of traffic. Websites like Yelp and TripAdvisor drive substantial views, online bookings, and direct reservation calls. A significant number of queries come from citation sites like these, which means it’s imperative that hotels claim listings on these sites and optimize them.

  • Using Google-approved link building strategies to build the reputation of your hotel’s website, achieving natural inbound link profile that is logical and genuine.

  • Optimizing your schema markup, in order to tell Google what type of business you are (a hotel), your location (address, including city) and other essentials (hours of operation, your outlets like spas and restaurants and so forth).

Explore our recent Hotel SEO blog posts

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Hotel SEO

Why mobile SEO is essential

For hotel brands online, adhering to industry best practices is absolutely essential. Tapping into our years of industry experience, Galileo Tech Media safeguards that best practices are continually adhered to—one of which is ensuring your website is mobile-optimized.

Quick stat: About 94% of leisure travelers and 97% of business travelers bring their smartphone with them while traveling. These consumers also rely on their phones when they research, plan and book travel. Mobile is now how travelers want to interact with hotels, from learning about a brand’s offerings to engaging with a hotel all the way through the check-in and check-out process.

Hotels that focus on mobile by providing smartphone- and tablet-friendly content and processes, including the ability to book ground excursions and obtain concierge services while on a trip, have a better chance of connecting with their target audience. They also have the opportunity to be a trusted companion as travelers plan, experience and share with friends.

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Hotel SEO & Hyperlocalization

The Galileo Tech Media difference

Whether you are a renowned hotelier or a niche B&B, ranking organically for search takes time, effort and SEO know-how. At Galileo Tech Media, we understand that not all businesses have the resources to handle hotel SEO internally. That’s why some of the world’s most successful hotel brands have turned to Galileo Tech Media for help.

We provide on-demand, highly efficient and scalable hotel SEO services that produce real results. Furthermore, we understand the value of hyper-localized content and collaborate with our hotel partners to mine keywords in order to produce unique, hyper-local content that resonates. From optimizing hotel listing pages to producing distinctive, community-oriented blog posts, we understand what it takes to stand out in the cluttered hotel market.

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Browse our Hotel SEO Case Studies

Learn more about how Galileo Tech Media has worked with clients across the globe.

Travel SEO Case Studies

In our ongoing partnership with a leading international hotel group, we provide an array of SEO and content marketing solutions across their entire brand portfolio. Working on nearly 6,000 properties — including 90 hotels in the luxury category — we’ve achieved a broad range of goals.

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Boutique Travel Agency

When a boutique New York City-based travel agency approached Galileo Tech Media to drive targeted traffic to their homepage in order to drive bookings, we addressed the project with a multi-pronged SEO strategy.

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