Title tags and meta descriptions are essential pieces of the SEO puzzle. They direct readers to your website and they help them understand what they’re looking at once they’ve arrived. If you don’t know what a title tag and meta description look like, how to construct them, or their real value, read on because we’re going to answer your lingering “What are title tags and meta descriptions” questions so you can utilize these marketing tools to their full potential.
If you’ve already been creating title tags and meta descriptions for your website’s pages, you might learn a bit about how to optimize these SEO components so they bring more conversions your way.
What is a Title Tag and How Do You Create One?
A title tag is a short bit of information, often several keywords or a phrase with a keyword or keywords, that appears to the reader on the tab of a webpage and it shows up at the top of a website’s individual SERP listing (the clickable result for each page listed). It’s an invaluable snippet of content that offers a brief summary of what a page is about and an opportunity for a website owner to rank for keywords.
Title tags should be written so that they don’t contain more than 60 characters, as Google will cut off any characters beyond that. They should contain keywords that help the reader understand what the main point of a page is and that provide fuel for optimal SERPS placement.
When you create a title tag for one of your web pages (every page on your site should have a title tag), you’ll want to incorporate a focus keyword. This should be a keyword you’ve found to be a high-ranking keyword or a keyword you’ve concluded your company could capitalize on, according to your previous keyword research.
The best title tags are pertinent, useful, and effective. They’re not spammy or overly salesy, but rather they provide value to the reader while helping your page rank. Title tags may have 2 or more keywords, but they must make sense when the reader views them and they should to adhere to Google’s character limit.
Here are some examples of good title tags for a New York City luxury hotel:
Luxury Hotel in New York